Index
RUT
Market Cap
1.83B
Enterprise Value
1.57B
Income
95.00M
Sales
707.98M
Book/sh
1.92
Cash/sh
1.31
Employees
700
IPO
Mar 25, 2021
P/E
19.61
Forward P/E
30.66
PEG
-
P/S
2.58
P/B
4.58
P/C
6.71
P/FCF
12.39
EV/EBITDA
10.98
EV/Sales
2.21
Quick Ratio
1.77
Current Ratio
2.40
Debt/Eq
0.02
LT Debt/Eq
0.02
Option/Short
Yes / Yes
EPS (ttm)
0.45
EPS next Y
0.29
EPS next Q
0.03
EPS this Y
16.95%
EPS next Y
-30.05%
EPS next 5Y
-10.61%
EPS past 3/5Y
8.68% -12.60%
Sales past 3/5Y
-7.18% -5.87%
EPS Y/Y TTM
19.02%
Sales Y/Y TTM
-0.91%
EPS Q/Q
37.25%
Sales Q/Q
10.67%
Insider Own
78.21%
Insider Trans
-0.80%
Inst Own
14.84%
Inst Trans
0.94%
ROA
15.64%
ROE
25.07%
ROIC
23.40%
Gross Margin
58.54%
Oper. Margin
16.69%
Profit Margin
13.42%
SMA20
30.64%
SMA50
40.31%
SMA200
77.88%
Trades
Shs Outstand
55.19M
Shs Float
45.25M
52W High
9.70 -9.48%
52W Low
3.73 135.07%
Volatility
13.21% 5.70%
ATR (14)
0.49
RSI (14)
74.68
Beta
0.05
Rel Volume
2.73
Avg Volume
883.99K
Volume
2,416,855
Perf Week
44.41%
Perf Month
37.19%
Perf Quarter
48.81%
Perf Half Y
104.19%
Perf YTD
77.37%
Perf Year
83.30%
Perf 3Y
25.72%
Perf 5Y
-57.58%
Perf 10Y
-
Prev Close
9.25
Price
8.78
Change %
-5.08%
Analysts 5 incl. previous ratings
Rating Distribution 0 Buy · 2 Hold · 3 Sell
Date Action Analyst Rating Change Price Target Change Implied Upside Aug 19, 2026 Resumed G Goldman
Sell $4.50 -48.7% Oct 16, 2025 Downgrade G Goldman
Neutral → Sell $4.75 -45.9% Apr 14, 2025 Downgrade C Citigroup
Buy → Neutral $4 -54.4% Dec 13, 2023 Initiated G Goldman
Neutral $7 -20.3% Aug 28, 2023 Initiated C Citigroup
Neutral $10.50 +19.6% Mar 09, 2022 Downgrade R Robert W. Baird
Outperform → Neutral $38 → $13 +48.1% Oct 01, 2021 Downgrade B Barclays
Equal Weight → Underweight $28 +218.9% Aug 17, 2021 Downgrade B Barclays
Overweight → Equal Weight $28 +218.9% Aug 13, 2021 Downgrade M Morgan Stanley
Equal-Weight → Underweight $29 +230.3% Aug 13, 2021 Downgrade G Goldman
Buy → Neutral $37 → $31 +253.1% Jun 11, 2021 Downgrade M Morgan Stanley
Overweight → Equal-Weight $30 → $40 +355.6% Apr 19, 2021 Initiated R Robert W. Baird
Outperform $26 +196.1% Apr 19, 2021 Initiated M Morgan Stanley
Overweight $23 +162.0% Apr 19, 2021 Initiated G Goldman
Buy $35 +298.6% Apr 19, 2021 Initiated C Citigroup
Buy $25 +184.7% Apr 19, 2021 Initiated B Barclays
Overweight $26 +196.1%
Show Previous Ratings
Nov-03-26 07:28PM
(Earnings Whispers)
+48.74%
04:05PM
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(Thomson Reuters StreetEvents)
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Show Previous News
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Ashish Arora Chief Executive Officer Oct 22 '26 Sale 6.32 60,000 379,368 4,968,740 Oct 23 06:47 PM Ashish Arora Chief Executive Officer Oct 21 '26 Sale 6.31 60,000 378,588 5,028,740 Oct 23 06:47 PM Ashish Arora Chief Executive Officer Oct 23 '26 Sale 6.26 60,000 375,648 4,908,740 Oct 23 06:47 PM Ashish Arora Officer Oct 21 '26 Proposed Sale 6.33 180,000 1,139,400 Oct 21 05:34 PM Ashish Arora Chief Executive Officer Oct 02 '26 Sale 6.52 60,000 391,056 5,148,740 Oct 05 07:42 PM Ashish Arora Chief Executive Officer Oct 01 '26 Sale 6.50 60,000 389,916 5,208,740 Oct 05 07:42 PM Ashish Arora Chief Executive Officer Oct 05 '26 Sale 6.43 60,000 386,064 5,088,740 Oct 05 07:42 PM Ashish Arora Officer Oct 01 '26 Proposed Sale 6.51 180,000 1,172,700 Oct 01 05:39 PM Ashish Arora Chief Executive Officer Sep 17 '26 Sale 5.68 60,000 340,524 5,417,105 Sep 17 06:03 PM Ashish Arora Chief Executive Officer Sep 15 '26 Sale 5.62 60,000 337,362 5,537,105 Sep 17 06:03 PM Ashish Arora Chief Executive Officer Sep 16 '26 Sale 5.55 60,000 333,264 5,477,105 Sep 17 06:03 PM Ashish Arora Officer Sep 15 '26 Proposed Sale 5.65 180,000 1,017,000 Sep 15 05:34 PM Ashish Arora Chief Executive Officer Sep 04 '26 Sale 5.61 60,000 336,330 5,597,105 Sep 08 05:23 PM Ashish Arora Chief Executive Officer Sep 03 '26 Sale 5.85 60,000 350,940 5,657,105 Sep 03 06:16 PM Ashish Arora Chief Executive Officer Sep 02 '26 Sale 5.79 60,000 347,640 5,717,105 Sep 03 06:16 PM Ashish Arora Officer Sep 02 '26 Proposed Sale 5.76 180,000 1,036,800 Sep 02 05:25 PM Harmer Ryan Principal Accounting Officer Aug 25 '26 Sale 5.70 10,000 56,950 314,428 Aug 26 07:47 PM Harmer Ryan Officer Aug 25 '26 Proposed Sale 5.70 10,000 56,950 Aug 25 01:18 PM Ashish Arora Chief Executive Officer Aug 17 '26 Sale 5.60 60,000 335,784 4,147,105 Aug 19 06:49 PM Ashish Arora Chief Executive Officer Aug 18 '26 Sale 5.53 60,000 331,578 4,087,105 Aug 19 06:49 PM Ashish Arora Chief Executive Officer Aug 19 '26 Sale 5.48 60,000 328,986 4,027,105 Aug 19 06:49 PM Ashish Arora Officer Aug 19 '26 Proposed Sale 5.43 60,000 325,800 Aug 19 06:28 PM Ashish Arora Officer Aug 18 '26 Proposed Sale 5.48 60,000 328,800 Aug 18 05:45 PM Ashish Arora Officer Aug 17 '26 Proposed Sale 5.51 60,000 330,600 Aug 17 05:20 PM Harmer Ryan Principal Accounting Officer Aug 13 '26 Sale 6.00 5,000 30,000 324,428 Aug 17 04:03 PM Harmer Ryan Officer Aug 13 '26 Proposed Sale 6.00 5,000 30,000 Aug 13 04:24 PM Ashish Arora Chief Executive Officer Aug 05 '26 Sale 5.98 60,000 359,078 4,207,105 Aug 05 08:50 PM Ashish Arora Chief Executive Officer Aug 04 '26 Sale 4.89 60,000 293,202 4,267,105 Aug 05 08:50 PM Ashish Arora Chief Executive Officer Aug 03 '26 Sale 4.77 60,000 286,392 4,327,105 Aug 05 08:50 PM Ashish Arora Officer Aug 05 '26 Proposed Sale 6.07 60,000 364,200 Aug 05 06:10 PM Ashish Arora Officer Aug 04 '26 Proposed Sale 4.94 60,000 296,400 Aug 04 06:08 PM Ashish Arora Officer Aug 03 '26 Proposed Sale 4.79 60,000 287,400 Aug 03 06:52 PM Ashish Arora Chief Executive Officer Jul 17 '26 Sale 4.75 2,282 10,845 4,321,893 Jul 17 05:47 PM Ashish Arora Chief Executive Officer Jul 15 '26 Sale 4.75 1,051 4,997 4,324,175 Jul 17 05:47 PM Ashish Arora Officer Jul 17 '26 Proposed Sale 4.63 2,282 10,566 Jul 17 05:24 PM Ashish Arora Officer Jul 15 '26 Proposed Sale 4.73 1,051 4,971 Jul 15 05:36 PM Ashish Arora Chief Executive Officer Jun 01 '26 Sale 4.30 16,366 70,310 4,325,226 Jun 03 04:32 PM Harmer Ryan Principal Accounting Officer May 28 '26 Sale 4.12 17,267 71,211 325,579 Jun 01 06:29 PM Harmer Ryan Officer May 28 '26 Proposed Sale 4.12 17,267 71,212 May 28 04:38 PM Ashish Arora Chief Executive Officer May 22 '26 Sale 3.98 60,000 238,710 4,341,592 May 26 04:05 PM Ashish Arora Chief Executive Officer May 21 '26 Sale 3.95 60,000 237,186 4,401,592 May 21 05:39 PM Ashish Arora Chief Executive Officer May 20 '26 Sale 3.95 60,000 236,964 4,461,592 May 21 05:39 PM Ashish Arora Officer May 20 '26 Proposed Sale 3.98 196,366 780,555 May 20 06:35 PM Makler Jason Director May 12 '26 Buy 4.34 9,691 42,104 29,690 May 13 04:18 PM Makler Jason Director May 13 '26 Buy 4.15 310 1,286 30,000 May 13 04:18 PM Ashish Arora Chief Executive Officer Mar 02 '26 Sale 4.28 60,000 256,596 3,738,453 Mar 04 06:23 PM Ashish Arora Chief Executive Officer Mar 03 '26 Sale 4.25 13,458 57,257 3,724,995 Mar 04 06:23 PM Ashish Arora Chief Executive Officer Feb 19 '26 Sale 4.65 60,000 279,162 3,918,453 Feb 23 06:01 PM Ashish Arora Chief Executive Officer Feb 20 '26 Sale 4.62 60,000 277,410 3,858,453 Feb 23 06:01 PM Ashish Arora Chief Executive Officer Feb 23 '26 Sale 4.42 60,000 265,092 3,798,453 Feb 23 06:01 PM Ashish Arora Officer Feb 19 '26 Proposed Sale 4.64 753,450 3,496,008 Feb 19 05:19 PM Ashish Arora Chief Executive Officer Jan 05 '26 Sale 4.97 20,833 103,448 4,219,588 Jan 07 04:41 PM Ashish Arora Chief Executive Officer Jan 07 '26 Sale 4.93 20,833 102,653 4,177,922 Jan 07 04:41 PM Ashish Arora Chief Executive Officer Jan 06 '26 Sale 4.83 20,833 100,663 4,198,755 Jan 07 04:41 PM Ashish Arora Chief Executive Officer Dec 22 '25 Sale 5.12 20,833 106,717 4,282,087 Dec 29 08:08 AM Ashish Arora Chief Executive Officer Dec 23 '25 Sale 4.97 20,833 103,548 4,261,254 Dec 29 08:08 AM Ashish Arora Chief Executive Officer Dec 24 '25 Sale 4.94 20,833 102,950 4,240,421 Dec 29 08:08 AM Ashish Arora Chief Executive Officer Dec 10 '25 Sale 5.12 20,833 106,748 4,302,920 Dec 10 04:39 PM Ashish Arora Chief Executive Officer Dec 09 '25 Sale 5.09 20,833 106,090 4,323,753 Dec 10 04:39 PM Ashish Arora Chief Executive Officer Dec 08 '25 Sale 4.97 21,294 105,818 4,344,586 Dec 10 04:39 PM Ashish Arora Chief Executive Officer Nov 26 '25 Sale 4.79 20,372 97,661 4,365,880 Dec 01 08:11 AM Ashish Arora Chief Executive Officer Nov 21 '25 Sale 4.83 60,000 289,722 4,430,441 Nov 25 05:22 PM Ashish Arora Chief Executive Officer Nov 25 '25 Sale 4.82 33,561 161,747 4,386,252 Nov 25 05:22 PM Ashish Arora Chief Executive Officer Nov 24 '25 Sale 4.77 10,628 50,675 4,419,813 Nov 25 05:22 PM Ashish Arora Officer Nov 21 '25 Proposed Sale 4.81 437,517 2,104,457 Nov 21 05:05 PM
Cricut, Inc., distributes scrap book, craft and home decor items. The firm's products include its flagship line of cutting machines, such as the Cricut Maker family, the Cricut Explore family, and Cricut Joy, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials. It operates through the following segments: Connected Machines, Subscriptions, and Accessories & Materials. The company was founded by Robert Workman in June 1969 and is headquartered in South Jordan, UT.
CEO Mr. Ashish Arora
Chief Financial Officer Mr. Kimball Shill
Senior VP Mr. Matt Tuttle
Senior VP of Accounting & Corporate Controller Mr. Ryan Harmer
Head of Investor Relations Mr. Christopher John Belfiore