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HOG | Harley-Davidson, Inc.

Index- P/E6.05 EPS (ttm)5.32 Insider Own0.59% Shs Outstand145.86M Perf Week-1.95%
Market Cap4.56B Forward P/E6.62 EPS next Y4.87 Insider Trans0.16% Shs Float140.85M Perf Month-4.03%
Income785.19M PEG1.21 EPS next Q1.35 Inst Own86.50% Short Float / Ratio3.13% / 3.16 Perf Quarter-5.68%
Sales6.03B P/S0.76 EPS this Y-7.27% Inst Trans-4.03% Short Interest4.41M Perf Half Y-11.78%
Book/sh22.51 P/B1.43 EPS next Y5.78% ROA6.51% Target Price46.38 Perf Year-14.25%
Cash/sh11.70 P/C2.75 EPS next 5Y5.00% ROE26.96% 52W Range30.85 - 51.77 Perf YTD-22.62%
Dividend0.65 P/FCF8.58 EPS past 5Y10.47% ROI8.71% 52W High-37.82% Beta1.42
Dividend %2.03% Quick Ratio1.69 Sales past 5Y2.02% Gross Margin35.87% 52W Low4.34% ATR0.82
Employees6300 Current Ratio2.03 Sales Q/Q-1.60% Oper. Margin14.06% RSI (14)39.29 Volatility2.08% 2.07%
OptionableYes Debt/Eq2.23 EPS Q/Q-16.36% Profit Margin13.03% Rel Volume0.68 Prev Close32.99
ShortableYes LT Debt/Eq1.83 EarningsJul 27 BMO Payout12.69% Avg Volume1.40M Price32.19
Recom2.06 SMA20-3.71% SMA50-7.49% SMA200-16.25% Volume949,199 Change-2.42%
Date Action Analyst Rating Change Price Target Change
Jul-21-23Upgrade DA Davidson Neutral → Buy $38 → $47
Jul-13-23Reiterated UBS Neutral $49 → $40
Apr-19-23Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23Upgrade Morgan Stanley Equal-Weight → Overweight $50
Mar-15-23Upgrade Jefferies Underperform → Hold $39
Nov-15-22Initiated Jefferies Underperform $39
Oct-24-22Initiated Citigroup Neutral $40
Oct-14-22Reiterated DA Davidson Neutral $36 → $37
Jul-20-22Reiterated BofA Securities Buy $70 → $60
Jul-01-22Initiated DA Davidson Neutral $35
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Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
ZEITZ JOCHENPresident and CEOSep 09Option Exercise0.005,7690574,635Sep 11 01:41 PM
ZEITZ JOCHENPresident and CEOAug 09Option Exercise0.005,7700571,477Aug 10 02:58 PM
Masood RafehDirectorAug 01Buy38.401,30249,9972,637Aug 02 03:24 PM
ZEITZ JOCHENPresident and CEOJul 09Option Exercise0.005,7700568,318Jul 11 01:02 PM
ZEITZ JOCHENPresident and CEOJun 09Option Exercise0.005,7700565,159Jun 12 12:08 PM
ANDERSON R JOHNDirectorMay 12Option Exercise0.003,591017,300May 15 05:44 PM
Sylvester MaryroseDirectorMay 12Option Exercise0.003,591033,709May 15 05:43 PM
FARLEY JR JAMES DDirectorMay 12Option Exercise0.003,59109,000May 15 05:42 PM
Alstead TroyDirectorMay 12Option Exercise0.003,591026,634May 15 05:40 PM
LINEBARGER NORMAN THOMASDirectorMay 12Option Exercise0.003,591015,908May 15 05:39 PM
ZEITZ JOCHENPresident and CEOMay 09Option Exercise0.005,7690562,000May 10 05:31 PM
O'Sullivan Coyne Edel M.Chief Commercial OfficerMay 04Option Exercise0.001,58703,721May 05 02:10 PM
Krause Paul JVP, Chief Legal OfficerApr 29Option Exercise0.001,369011,772May 01 05:55 PM
ZEITZ JOCHENPresident and CEOApr 09Option Exercise0.005,7700558,842Apr 11 12:29 PM
ZEITZ JOCHENPresident and CEOMar 09Option Exercise0.005,7700555,683Mar 13 10:21 AM
ZEITZ JOCHENPresident and CEOFeb 09Option Exercise0.0069,2360578,106Feb 13 01:21 PM
Koval GlenVP Motorcycle DevelopmentFeb 09Option Exercise0.001,76103,348Feb 13 01:20 PM
Root Jonathan RSVP - HDFSIFeb 09Option Exercise0.001,30706,781Feb 13 01:18 PM
Krause Paul JVP, Chief Legal OfficerFeb 09Option Exercise0.001,661010,930Feb 13 01:17 PM
KORNETZKE MARK RChief Accounting OfficerFeb 09Option Exercise0.001,05302,949Feb 13 01:16 PM
Termaat ToriChief Human Resources OfficerFeb 09Option Exercise0.001,12306,848Feb 13 01:14 PM
Goetter Gina MChief Financial OfficerFeb 09Option Exercise0.002,36906,129Feb 13 01:13 PM
Krishnan JagdishChief Digital OfficerFeb 09Option Exercise0.002,04605,689Feb 13 01:09 PM
O'Sullivan Coyne Edel M.Chief Commercial OfficerFeb 09Option Exercise0.001,75302,811Feb 13 01:07 PM
Root Jonathan RSVP - HDFSIFeb 06Sale50.172,239112,3245,474Feb 08 10:16 AM
Koval GlenVP Motorcycle DevelopmentFeb 05Option Exercise0.0048201,767Feb 07 03:14 PM
Root Jonathan RSVP - HDFSIFeb 05Option Exercise0.0070207,956Feb 07 03:20 PM
KORNETZKE MARK RChief Accounting OfficerFeb 05Option Exercise0.001,64202,509Feb 07 03:21 PM
Krause Paul JVP, Chief Legal OfficerFeb 05Option Exercise0.0066109,516Feb 07 03:22 PM
Termaat ToriChief Human Resources OfficerFeb 05Option Exercise0.0052905,923Feb 07 03:13 PM
Termaat ToriChief Human Resources OfficerFeb 03Option Exercise0.001,21205,847Feb 07 03:13 PM
Krause Paul JVP, Chief Legal OfficerFeb 03Option Exercise0.001,61609,458Feb 07 03:22 PM
KORNETZKE MARK RChief Accounting OfficerFeb 03Option Exercise0.001,35301,353Feb 07 03:21 PM
Root Jonathan RSVP - HDFSIFeb 03Option Exercise0.001,66807,832Feb 07 03:20 PM
Goetter Gina MChief Financial OfficerFeb 03Option Exercise0.002,68604,665Feb 07 03:18 PM
Krishnan JagdishChief Digital OfficerFeb 03Option Exercise0.002,68604,565Feb 07 03:16 PM
Koval GlenVP Motorcycle DevelopmentFeb 03Option Exercise0.002,05002,050Feb 07 03:14 PM
Krause Paul JVP, Chief Legal OfficerNov 22Option Exercise0.0091408,272Nov 23 01:31 PM