HOG [NYSE]
Harley-Davidson, Inc.
Index- P/E10.19 EPS (ttm)4.09 Insider Own0.10% Shs Outstand147.21M Perf Week7.31%
Market Cap6.04B Forward P/E8.83 EPS next Y4.72 Insider Trans-4.79% Shs Float145.24M Perf Month20.93%
Income622.90M PEG0.24 EPS next Q1.40 Inst Own95.00% Short Float4.82% Perf Quarter8.59%
Sales5.35B P/S1.13 EPS this Y0.70% Inst Trans0.52% Short Ratio4.59 Perf Half Y-0.81%
Book/sh17.90 P/B2.33 EPS next Y4.35% ROA5.50% Target Price47.11 Perf Year3.29%
Cash/sh15.16 P/C2.75 EPS next 5Y43.10% ROE24.80% 52W Range29.80 - 44.46 Perf YTD10.67%
Dividend0.63 P/FCF17.51 EPS past 5Y1.80% ROI6.90% 52W High-5.35% Beta1.37
Dividend %1.51% Quick Ratio1.20 Sales past 5Y-2.30% Gross Margin35.30% 52W Low41.21% ATR1.25
Employees5800 Current Ratio1.40 Sales Q/Q-4.10% Oper. Margin14.30% RSI (14)73.07 Volatility2.64% 3.09%
OptionableYes Debt/Eq2.96 EPS Q/Q9.70% Profit Margin11.70% Rel Volume0.35 Prev Close41.71
ShortableYes LT Debt/Eq1.97 EarningsJul 28 BMO Payout14.90% Avg Volume1.52M Price42.08
Recom2.50 SMA2011.95% SMA5021.94% SMA20013.92% Volume275,666 Change0.89%
Jul-20-22Reiterated BofA Securities Buy $70 → $60
Jul-01-22Initiated DA Davidson Neutral $35
Feb-01-22Upgrade Morgan Stanley Underweight → Equal-Weight $39 → $40
Jul-27-21Downgrade Edward Jones Hold → Sell
Apr-23-21Downgrade Morgan Stanley Equal-Weight → Underweight $36 → $38
Apr-14-21Initiated BofA Securities Buy $55
Apr-09-21Upgrade Northcoast Neutral → Buy $49
Mar-31-21Upgrade Robert W. Baird Neutral → Outperform $38 → $45
Jan-29-21Downgrade Northcoast Buy → Neutral
Jan-19-21Reiterated Citigroup Buy $39 → $47
Nov-30-20Resumed William Blair Mkt Perform
Nov-02-20Downgrade UBS Buy → Neutral $35
Oct-28-20Downgrade Morgan Stanley Overweight → Equal-Weight $38
Jul-16-20Upgrade Wedbush Neutral → Outperform $27 → $36
Jul-15-20Upgrade UBS Neutral → Buy $24 → $31
Jul-14-20Upgrade BMO Capital Markets Market Perform → Outperform $23 → $33
Jul-10-20Upgrade RBC Capital Mkts Underperform → Sector Perform $19 → $28
Jul-09-20Upgrade Northcoast Neutral → Buy
Jul-06-20Initiated Citigroup Buy $33
Jun-25-20Upgrade Wolfe Research Peer Perform → Outperform
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Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Masood RafehDirectorAug 09Buy37.501,33550,0621,335Aug 10 12:09 PM
Niketh BryanSVP, Motor Co. Product & OpsAug 01Option Exercise0.003,500016,011Aug 03 01:10 PM
Termaat ToriChief Human Resources OfficerAug 01Option Exercise0.001,70005,179Aug 03 01:10 PM
Alstead TroyDirectorMay 20Option Exercise32.342,64285,44223,043May 24 02:28 PM
FARLEY JR JAMES DDirectorMay 20Option Exercise32.342,64285,4425,409May 24 02:28 PM
LINEBARGER NORMAN THOMASDirectorMay 20Option Exercise32.342,64285,44212,317May 24 02:28 PM
Sylvester MaryroseDirectorMay 20Option Exercise32.342,64285,44230,118May 24 02:28 PM
O'Sullivan Coyne Edel M.Chief Commercial OfficerMay 04Option Exercise0.001,58701,587May 06 04:01 PM
Krause Paul JVP, Chief Legal OfficerApr 29Option Exercise0.001,36907,932May 02 03:57 PM
KORNETZKE MARK RChief Accounting OfficerMar 02Sale40.332,868115,6780Mar 03 03:01 PM
KORNETZKE MARK RChief Accounting OfficerMar 01Sale40.095,746230,3592,868Mar 03 03:01 PM
Termaat ToriChief Human Resources OfficerFeb 05Option Exercise0.0052803,676Feb 08 03:45 PM
KORNETZKE MARK RChief Accounting OfficerFeb 05Option Exercise0.001,64109,227Feb 08 03:45 PM
Krause Paul JVP, Chief Legal OfficerFeb 05Option Exercise0.0066006,810Feb 08 03:45 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 05Option Exercise0.001,517012,797Feb 08 03:45 PM
Root Jonathan RSVP - HDFSIFeb 05Option Exercise0.0070206,272Feb 08 03:45 PM
Thomas James DarrellVP/TreasurerFeb 05Option Exercise0.001,468030,769Feb 08 03:45 PM
KORNETZKE MARK RChief Accounting OfficerFeb 03Option Exercise0.001,35308,091Feb 07 02:29 PM
Krause Paul JVP, Chief Legal OfficerFeb 03Option Exercise0.001,61606,753Feb 07 02:29 PM
Krishnan JagdishChief Digital OfficerFeb 03Option Exercise0.002,68602,820Feb 07 02:29 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 03Option Exercise0.003,453012,548Feb 07 02:29 PM
Root Jonathan RSVP - HDFSIFeb 03Option Exercise0.001,66806,148Feb 07 02:29 PM
Termaat ToriChief Human Resources OfficerFeb 03Option Exercise0.001,21203,601Feb 07 02:29 PM
Thomas James DarrellVP/TreasurerFeb 03Option Exercise0.002,746030,326Feb 07 02:29 PM
ZEITZ JOCHENPresident and CEOFeb 03Option Exercise0.00181,7640561,145Feb 07 02:29 PM
Goetter Gina MChief Financial OfficerFeb 03Option Exercise0.002,68602,910Feb 07 02:29 PM
Thomas James DarrellVP/TreasurerFeb 01Option Exercise0.001,416028,000Feb 03 04:14 PM
Krause Paul JVP, Chief Legal OfficerFeb 01Option Exercise0.0056405,348Feb 03 04:14 PM
KORNETZKE MARK RChief Accounting OfficerFeb 01Option Exercise0.001,58307,329Feb 03 04:14 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 01Option Exercise0.001,46309,641Feb 03 04:14 PM
Root Jonathan RSVP - HDFSIFeb 01Option Exercise0.0067704,715Feb 03 04:14 PM
Termaat ToriChief Human Resources OfficerFeb 01Option Exercise0.0051002,580Feb 03 04:14 PM
Krause Paul JVP, Chief Legal OfficerNov 22Option Exercise0.0091405,214Nov 23 01:49 PM