HOG

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Index	RUT
Market Cap	2.96B
Enterprise Value	3.39B
Income	202.64M
Sales	4.24B
Book/sh	29.70
Cash/sh	18.22
Dividend Est.	0.74 (2.60%)
Dividend TTM	0.74 (2.62%)
Dividend Ex-Date	Sep 15, 2026
Dividend Gr. 3/5Y	4.55% 10.35%
Payout	25.85%
Employees	5500
IPO	Jul 08, 1986

P/E	17.60
Forward P/E	14.77
PEG	7.42
P/S	0.70
P/B	0.96
P/C	1.56
P/FCF	-
EV/EBITDA	7.67
EV/Sales	0.80
Quick Ratio	1.70
Current Ratio	1.90
Debt/Eq	0.74
LT Debt/Eq	0.39
Option/Short	Yes / Yes

EPS (ttm)	1.62
EPS next Y	1.93
EPS next Q	0.47
EPS this Y	-74.70%
EPS next Y	173.84%
EPS next 5Y	1.99%
EPS past 3/5Y	-17.53% 219.23%
Sales past 3/5Y	-8.06% 1.99%
EPS Y/Y TTM	-14.29%
Sales Y/Y TTM	-5.25%
EPS Q/Q	-16.48%
Sales Q/Q	-5.86%
Earnings	Oct 29 BMO
EPS/Sales Surpr.	16.28% -5.41%

Insider Own	1.15%
Insider Trans	4.05%
Inst Own	108.68%
Inst Trans	0.07%
ROA	2.10%
ROE	6.32%
ROIC	4.72%
Gross Margin	26.29%
Oper. Margin	6.24%
Profit Margin	4.78%
SMA20	7.70%
SMA50	5.63%
SMA200	19.94%
Trades

Shs Outstand	104.33M
Shs Float	102.87M
Short Float	20.52%
Short Ratio	10.51
Short Interest	21.11M
52W High	28.86 -1.42%
52W Low	17.09 66.47%
Volatility	2.98% 3.25%
ATR (14)	0.93
RSI (14)	63.78
Beta	1.36
Rel Volume	0.68
Avg Volume	2.01M
Volume	981,315

Perf Week	3.12%
Perf Month	9.51%
Perf Quarter	11.61%
Perf Half Y	21.69%
Perf YTD	38.85%
Perf Year	4.94%
Perf 3Y	-5.48%
Perf 5Y	-22.90%
Perf 10Y	-49.53%
Recom	2.61
Target Price	28.00
Prev Close	27.34
Price	28.45
Change %	4.06%

Date	Action	Analyst	Rating Change	Price Target Change
Oct-05-26	Upgrade	Citigroup	Neutral → Buy	$33
Jul-20-26	Upgrade	Loop Capital	Hold → Buy	$32
May-19-26	Reiterated	Morgan Stanley	Underweight	$12 → $15
Mar-11-26	Initiated	Wells Fargo	Underweight	$15
Feb-12-26	Reiterated	DA Davidson	Buy	$30 → $25
Nov-25-25	Initiated	Loop Capital	Hold	$21
Nov-10-25	Reiterated	DA Davidson	Buy	$34 → $30
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$25
Aug-25-25	Reiterated	DA Davidson	Buy	$31 → $34
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39

Show Previous Ratings

Oct-21-26 12:51PM	Harley-Davidson's Raised Outlook Faces Its First Test Without Tariff Relief Or Easy Comparisons (Earnings Whispers)
Oct-19-26 11:25AM	New Study Reveals Major Disconnect Between Retail Marketers and Consumer Priorities (Sourcing Journal)
Oct-12-26 11:07AM	FuelCell Energy Appoints Manufacturing Executive to Lead Expansion Toward 500 MW Annual Capacity (InvestorsHub)
Oct-09-26 08:35AM	Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026 (PR Newswire)
Oct-05-26 03:18PM	Harley-Davidson Jumps 10% as Citi Upgrade Sees Multi-Year Retail Growth Story (TIKR) +6.68%
10:08AM	Loading…
10:08AM	Harley-Davidson Stock Jumps as Citi Bets on a Turnaround (Barrons.com)
09:44AM	Microsoft upgraded, HubSpot downgraded: Wall Street's top analyst calls (The Fly)
06:17AM	Harley-Davidson Shares Rise After Citi Upgrades Stock to Buy (InvestorsHub)
06:00AM	Premarket movers: PTC, Nu Holdings, Harley-Davidson, Intel (MarketWatch)
03:28AM	Stock Market Today: Dow, S&P 500 and Nasdaq set for steady start as bond yields hold at high levels; U.S. services PMI on tap (MarketWatch)
Oct-01-26 02:19PM	How Much Downside Is Left In Ford Stock? (Trefis)
Sep-21-26 01:31PM	Whatnot founder: This is the future of e-commerce (My First Million)
05:30AM	How Harley-Davidson, an American Icon, Became a Tariff Punching Bag (The Wall Street Journal)
Sep-16-26 11:00AM	HARLEY-DAVIDSON AND REALTREE DROP SECOND LIMITED-EDITION COLLABORATION (PR Newswire)
Sep-11-26 09:26AM	Should You Buy Ford Motor Stock Because It Is Selling Fewer Vehicles At Better Prices? (Trefis)
06:15PM	Loading…
Sep-03-26 06:15PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Aug-31-26 11:36AM	Ford Motor Is Paying Up Front For A Payoff Management Will Not Yet Promise (Trefis)
Aug-26-26 11:07AM	Forbes ranks top 75 Wisconsin employers, including Harley, Kwik Trip (Milwaukee Journal Sentinel)
Jul-30-26 04:15PM	What F Holders Got Paid While The Stock Fell Behind (Trefis)
07:13AM	Ford Motor Stock Can Keep Climbing Without Selling More Vehicles (Trefis)
Jul-23-26 05:01PM	Harley-Davidson Inc (HOG) Q2 2026 Earnings Call Highlights: Navigating Growth Amid Revenue ... (GuruFocus.com)
04:23PM	Harley-Davidson Raises Outlook Despite Missing Q2 Revenue, Shipments Estimates (GuruFocus.com)
12:29PM	Harley-Davidson Stock Slips Despite Stronger Sales of More Affordable Bikes (The Wall Street Journal)
10:50AM	Harley-Davidson raises 2026 outlook after second-quarter earnings beat (NYSE:HOG) (InvestorsHub)
10:26AM	Harley Davidson profit dips as sales climb in US (Milwaukee Journal Sentinel)
10:09AM	Harley-Davidson Q2 2026 earnings: profit falls, guidance raised (Quartz)
07:38AM	Harley-Davidson Raises Outlook on Strong North American Sales (The Wall Street Journal)
07:09AM	Harley-Davidson Misses Revenue Target But Sees Improved Sales (Bloomberg)
07:00AM	Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance (PR Newswire)
06:58AM	Harley-Davidson: Q2 Earnings Snapshot (Associated Press)
01:14PM	Loading…
Jul-16-26 01:14PM	Is Ford Stock A New Engine For Your Portfolio? (Trefis)
Jul-09-26 08:46AM	Harley-Davidson Cut to Junk as S&P Sees 5%--6% 2026 Margin (GuruFocus.com)
Jul-08-26 06:17PM	Harley-Davidsons Credit Ratings Get Cut to Junk By S&P (Bloomberg)
07:23AM	The Cash Machine The Market Put On Sale: Ford (Trefis)
Jul-07-26 06:00PM	Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026 (PR Newswire)
Jul-06-26 12:22PM	Harley-Davidson retaliated against manager for protesting DEI rollback, lawsuit alleges (HR Dive)
Jun-25-26 02:00PM	Third Avenue Value Fund's Strategic Moves: Harley-Davidson Inc. Takes Center Stage (GuruFocus.com)
Jun-17-26 06:01AM	Wisconsin's 6 most iconic, enduring local companies around today (Milwaukee Journal Sentinel)
Jun-12-26 11:30AM	A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson (The Wall Street Journal)
Jun-11-26 05:00AM	Why Hasbros Gina Goetter sees finance and operations as one role (CFO.com) +5.41%
Jun-10-26 05:57AM	Harley-Davidson to reshore Revolution Max engine production (Manufacturing Dive)
Jun-09-26 09:15AM	Harley-Davidson Announces Return of Revolution Max Production to U.S. Facilities (PR Newswire)
Jun-04-26 03:38PM	Ford CEO sells Harley-Davidson stock making nearly $400,000 (Milwaukee Journal Sentinel)
Jun-03-26 09:44AM	Harley-Davidson anti-DEI campaign revs up over new 'woke' allegations (USA TODAY)
Jun-02-26 12:06PM	Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference (PR Newswire)
May-21-26 04:40PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
May-13-26 07:15PM	Third Avenue Management's Strategic Moves: Harley-Davidson Inc. Takes Center Stage (GuruFocus.com)
May-05-26 12:44PM	Harley-Davidson, Inc. Q1 2026 Earnings Call Summary (Moby) +8.19%
11:12AM	Harley-Davidson stock rises as revenue tops estimates despite earnings shortfall (InvestorsHub)
11:03AM	Harley-Davidson Q1 2026 earnings miss as profit plunges (Quartz)
11:03AM	Harley-Davidson's profit plunged 81% even as motorcycle sales rose (Quartz)
09:24AM	Harley-Davidson Has a Plan to Turn Things Around. The Stock Is Up. (Barrons.com)
08:24AM	Harley-Davidson's profit drops sharply, new strategy aims for growth (Milwaukee Journal Sentinel)
07:13AM	Harley-Davidson: Q1 Earnings Snapshot (Associated Press)
07:02AM	Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford (The Wall Street Journal)
07:00AM	Harley-Davidson Delivers First Quarter Financial Results (PR Newswire)
07:00AM	Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth (PR Newswire)
May-04-26 04:06PM	Trump Administration Targets Dismantling of Already-Weakened DEI (Bloomberg) -5.19%
May-01-26 11:03AM	Harley-Davidson is recalling 88,000 motorcycles over a blocked engine air vent (Quartz)
Apr-22-26 11:00AM	Dickies x Harley-Davidson Return with "Built to Outlast" Collection (PR Newswire) -5.52%
Apr-21-26 07:00AM	Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026 (PR Newswire)
Apr-14-26 08:21PM	Bear of the Day: Harley-Davidson (HOG) (Quartz)
05:29PM	Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 (PR Newswire)
Apr-10-26 06:00AM	Harley-Davidson resets brand ahead of growth strategy rollout (Marketing Dive)
Apr-09-26 04:19PM	Harley-Davidson Stock Jumps as Company Reveals Marketing Reset (The Wall Street Journal) +6.24%
11:00AM	HARLEY-DAVIDSON LAUNCHES RIDE (PR Newswire)
Apr-01-26 06:05AM	Wisconsin companies announce nearly 1,000 layoffs in March (Milwaukee Journal Sentinel)
06:05AM	Wisconsin companies announce more than 1,000 layoffs in March (Milwaukee Journal Sentinel)
Mar-25-26 11:15AM	Harley-Davidson Slashing Jobs as Tariffs Erase Profits (IEN)
Mar-23-26 04:51PM	Harley-Davidson cuts jobs as profits fall 26%. Wisconsin impact unknown (Milwaukee Journal Sentinel)
Mar-11-26 09:40AM	Oracle, Nike upgraded: Wall Street's top analyst calls (The Fly)
07:45AM	Here Are Wednesday's Top Wall Street Analyst Research Calls: CrowdStrike, Harley-Davidson, Intuitive Surgical, Medline, Nike, Oracle, Planet Fitness, Vici Properties, and More (24/7 Wall St.)
Mar-06-26 12:45AM	UBS Cuts Harley-Davidson (HOG) Price Target; Morgan Stanley Sees Uneven Consumer Environment (Insider Monkey)
Mar-05-26 08:00AM	Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 700,000,000 5.125 per cent. Guaranteed Notes due 2026 (PR Newswire)
Mar-04-26 11:37PM	3 of Wall Street's Favorite Stocks We Steer Clear Of (StockStory) +5.25%
Mar-03-26 04:00PM	Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference (PR Newswire)
Feb-27-26 09:01AM	Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure (Insider Monkey)
08:00AM	Worried about leaving your kids with probate complications when you die? Avoid putting certain assets in a living trust (Moneywise)
Feb-25-26 06:20PM	Congressman Who Bought Small-Cap Stocks In 2025 Is Back With New 2026 Pick: Here's What He's Buying (Benzinga)
Feb-24-26 11:37PM	3 Small-Cap Stocks We're Skeptical Of (StockStory)
Feb-22-26 11:03PM	Harley-Davidson (HOG): Buy, Sell, or Hold Post Q4 Earnings? (StockStory)
Feb-19-26 10:03AM	Here's What Analysts Are Saying About Harley-Davidson (HOG) Post Earnings (Insider Monkey)
Feb-18-26 10:53AM	C.H. Robinson CEO on AI fears: 'We're the disruptor and not the disrupted' (Yahoo Finance)
10:24AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
06:03AM	Harley-Davidson hit with $67 million in Trump administration tariffs in 2025 (Milwaukee Journal Sentinel)
Feb-17-26 05:20AM	DA Davidson Lowers its Price Target on Harley-Davidson, Inc. (HOG) to $25 and Maintains a Buy Rating (Insider Monkey)
12:33AM	The 5 Most Interesting Analyst Questions From Harley-Davidson's Q4 Earnings Call (StockStory)
Feb-13-26 05:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
10:44AM	How to Approach Harley-Davidson Stock After Q4 Earnings Release? (Zacks)
Feb-12-26 09:36AM	S&P Signals Possible Junk Downgrade as Harley Sales Drop 12% (GuruFocus.com)
Feb-11-26 05:24PM	This iconic American brand's debt may be on the verge of junk status (MarketWatch)
12:31AM	HOG Q4 Deep Dive: Inventory Actions and Dealer Focus Shape 2026 Outlook (StockStory)
Feb-10-26 11:08PM	Harley-Davidson Q4 Earnings Call Highlights (MarketBeat)
04:38PM	Harley-Davidson Earnings Were Bad News Until They Were Good News for the Stock (Barrons.com)
04:02PM	Harley-Davidson Inc (HOG) Q4 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
02:19PM	Harley-Davidson Shares Rebound After 11% Premarket Drop on 2026 Outlook (GuruFocus.com)
12:45PM	Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses (Benzinga)
12:33PM	Can Harley-Davidson Ever Roar Higher Again? (24/7 Wall St.)
11:37AM	Harley-Davidson's New CEO Seeks to Reset Relationship With Dealers (The Wall Street Journal)
11:35AM	Harley-Davidson reports $279 million quarterly loss, motorcycle sales down 26% (Milwaukee Journal Sentinel)

Show Previous News

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Root Jonathan R	CFO and CCO	Oct 01 '26	Sale	24.43	1,559	38,086	24,733	Oct 05 04:35 PM
NOVA DANIEL J	Director	Sep 24 '26	Option Exercise	0.00	5,168	0	52,773	Sep 28 04:16 PM
Root Jonathan R	CFO and CCO	Sep 01 '26	Sale	27.46	1,554	42,673	26,292	Sep 02 05:02 PM
Root Jonathan R	Officer	Sep 01 '26	Proposed Sale	27.46	3,113	85,483		Sep 01 04:13 PM
Littleton Gayle	CLO, CCO, CAO & Corp Sec	Aug 11 '26	Buy	26.38	7,500	197,850	7,500	Aug 13 04:37 PM
Krause Paul J	Former Affiliate	Aug 13 '26	Proposed Sale	26.85	3,750	100,687		Aug 13 04:22 PM
Starrs Artie	President & CEO	Aug 10 '26	Buy	25.89	10,000	258,941	25,000	Aug 11 04:20 PM
Root Jonathan R	CFO and CCO	Aug 03 '26	Sale	24.88	1,554	38,664	27,846	Aug 05 04:46 PM
NOVA DANIEL J	Director	Jul 31 '26	Buy	24.57	40,000	982,700	47,605	Aug 03 04:18 PM
Root Jonathan R	Officer	Aug 03 '26	Proposed Sale	24.88	1,554	38,664		Aug 03 04:01 PM
Root Jonathan R	CFO and CCO	Jul 01 '26	Sale	24.44	1,554	37,980	29,400	Jul 06 04:31 PM
Root Jonathan R	Officer	Jul 01 '26	Proposed Sale	24.44	1,554	37,980		Jul 01 04:12 PM
FARLEY JR JAMES D	CEO	Jun 04 '26	Proposed Sale	24.25	16,205	392,971		Jun 04 02:10 PM
Root Jonathan R	CFO and CCO	Jun 01 '26	Sale	23.87	1,554	37,094	30,954	Jun 03 04:16 PM
Root Jonathan R	Officer	Jun 01 '26	Proposed Sale	23.87	1,554	37,094		Jun 01 04:07 PM
Root Jonathan R	CFO and CCO	May 19 '26	Sale	24.21	1,554	37,622	32,508	May 21 04:42 PM
Root Jonathan R	Officer	May 19 '26	Proposed Sale	24.21	1,554	37,622		May 19 04:01 PM
Sylvester Maryrose	Director	May 14 '26	Option Exercise	0.00	6,015	0	27,890	May 18 04:26 PM
Masood Rafeh	Director	May 14 '26	Option Exercise	0.00	6,015	0	13,495	May 18 04:25 PM
Golston Allan C.	Director	May 14 '26	Option Exercise	0.00	3,008	0	7,310	May 18 04:24 PM
Flees Lori Ann	Director	May 14 '26	Option Exercise	0.00	6,015	0	17,223	May 18 04:23 PM
FARLEY JR JAMES D	Director	May 14 '26	Option Exercise	0.00	6,015	0	22,220	May 18 04:22 PM
Alstead Troy	Director	May 14 '26	Option Exercise	0.00	6,015	0	41,249	May 18 04:20 PM
Krause Paul J	Chief Legal Officer	May 11 '26	Sale	26.00	1,564	40,664	30,012	May 13 08:38 PM
Krause Paul J	Officer	May 11 '26	Proposed Sale	26.00	1,564	40,664		May 11 04:13 PM
Do Charles	Sr. Vice President, HDFSI	Mar 12 '26	Sale	18.09	4,241	76,741	183	Mar 16 06:13 PM
Do Charles	Officer	Mar 12 '26	Proposed Sale	18.10	4,241	76,741		Mar 12 04:15 PM
Flees Lori Ann	Director	Mar 09 '26	Buy	18.89	4,000	75,546	11,208	Mar 09 04:32 PM
Starrs Artie	President & CEO	Mar 09 '26	Buy	19.10	15,000	286,500	15,000	Mar 09 04:32 PM
Masood Rafeh	Director	Feb 27 '26	Buy	18.00	2,775	49,950	7,480	Mar 02 07:22 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Sale	18.71	6,454	120,780	16,205	Feb 26 04:34 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Proposed Sale	19.26	6,454	124,305		Feb 25 12:40 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '26	Option Exercise	0.00	1,074	0	16,024	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 06 '26	Option Exercise	0.00	3,143	0	16,594	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '26	Option Exercise	0.00	1,515	0	14,244	Feb 09 06:07 PM
Root Jonathan R	CFO and CCO	Feb 09 '26	Option Exercise	0.00	1,186	0	32,431	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 06 '26	Option Exercise	0.00	9,980	0	34,245	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 05 '26	Option Exercise	0.00	3,168	0	25,362	Feb 09 06:06 PM
Krause Paul J	Chief Legal Officer	Feb 09 '26	Option Exercise	0.00	1,590	0	30,333	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 06 '26	Option Exercise	0.00	4,802	0	31,178	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 05 '26	Option Exercise	0.00	2,243	0	27,550	Feb 09 06:05 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '26	Option Exercise	0.00	968	0	12,715	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 06 '26	Option Exercise	0.00	3,929	0	13,213	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '26	Option Exercise	0.00	1,366	0	9,794	Feb 09 06:04 PM
Do Charles	Sr. Vice President, HDFSI	Feb 06 '26	Option Exercise	0.00	5,214	0	6,361	Feb 09 06:03 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '26	Option Exercise	0.00	1,535	0	1,718	Feb 09 06:03 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 09 '26	Option Exercise	0.00	398	0	1,512	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 06 '26	Option Exercise	0.00	1,097	0	1,486	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 05 '26	Option Exercise	0.00	590	0	590	Feb 09 06:02 PM
Mansfield Luke Christopher	Chief Commercial Officer	Nov 20 '25	Sale	23.21	11,500	266,954	12,055	Nov 24 04:20 PM
Mansfield Luke Christopher	Officer	Nov 20 '25	Proposed Sale	23.21	11,500	266,954		Nov 20 04:26 PM
Do Charles	Sr. Vice President, HDFSI	Oct 31 '25	Option Exercise	0.00	4,655	0	5,802	Nov 12 04:15 PM
Do Charles	Sr. Vice President, HDFSI	Nov 07 '25	Sale	25.51	4,136	105,509	183	Nov 12 04:15 PM
Do Charles	Officer	Nov 07 '25	Proposed Sale	25.51	4,136	105,530		Nov 07 04:11 PM

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

CEOMr. Arthur Francis Starrs III

CFO & Chief Commercial OfficerMr. Jonathan R. Root

Chief Marketing & Technology OfficerMr. Matt Ryan

Chief Operating OfficerMr. Bryan Niketh

Chief Accounting OfficerMr. Bryan Andrew Beck

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Harley-Davidson Inc

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