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HOG Harley-Davidson, Inc. daily Stock Chart
Harley-Davidson, Inc.
IndexS&P 500 P/E13.41 EPS (ttm)3.29 Insider Own0.10% Shs Outstand167.89M Perf Week-0.47%
Market Cap7.41B Forward P/E11.22 EPS next Y3.93 Insider Trans-27.32% Shs Float167.64M Perf Month-7.93%
Income574.90M PEG1.58 EPS next Q0.93 Inst Own- Short Float14.95% Perf Quarter-13.47%
Sales5.65B P/S1.31 EPS this Y-13.30% Inst Trans5.41% Short Ratio8.62 Perf Half Y-9.75%
Book/sh10.98 P/B4.02 EPS next Y16.53% ROA5.10% Target Price50.57 Perf Year-29.34%
Cash/sh4.09 P/C10.78 EPS next 5Y8.50% ROE27.00% 52W Range43.30 - 63.40 Perf YTD-13.25%
Dividend1.48 P/FCF13.55 EPS past 5Y4.10% ROI6.80% 52W High-30.38% Beta0.86
Dividend %3.35% Quick Ratio1.10 Sales past 5Y0.20% Gross Margin39.10% 52W Low1.94% ATR1.20
Employees5200 Current Ratio1.20 Sales Q/Q10.70% Oper. Margin15.80% RSI (14)37.91 Volatility2.43% 2.36%
OptionableYes Debt/Eq3.79 EPS Q/Q36.80% Profit Margin9.20% Rel Volume0.84 Prev Close43.42
ShortableYes LT Debt/Eq2.49 EarningsJan 30 BMO Payout48.80% Avg Volume2.90M Price44.14
Recom2.70 SMA20-2.62% SMA50-9.52% SMA200-10.52% Volume2,437,550 Change1.66%
Feb-06-18Reiterated Citigroup Buy $57 → $55
Jan-22-18Upgrade Wells Fargo Market Perform → Outperform
Jan-17-18Reiterated Stifel Hold $49 → $54
Jan-03-18Downgrade Longbow Neutral → Underperform
Dec-07-17Reiterated Wedbush Neutral $45 → $49
Oct-20-17Upgrade Argus Hold → Buy $53
Oct-18-17Reiterated Stifel Hold $48 → $49
Aug-28-17Initiated Aegis Capital Hold $49
Aug-14-17Reiterated Morgan Stanley Overweight $59 → $54
Jul-19-17Reiterated Goldman Neutral $51 → $46
Jul-14-17Reiterated Stifel Hold $61 → $55
Jul-12-17Downgrade Bernstein Outperform → Mkt Perform $55
Apr-19-17Reiterated Wedbush Neutral $55 → $53
Apr-19-17Reiterated RBC Capital Mkts Sector Perform $60 → $57
Apr-12-17Upgrade Raymond James Underperform → Mkt Perform
Apr-05-17Reiterated RBC Capital Mkts Sector Perform $58 → $60
Apr-03-17Reiterated Wedbush Neutral $53 → $55
Mar-15-17Upgrade Longbow Underperform → Neutral
Mar-06-17Reiterated Citigroup Buy $73 → $68
Feb-01-17Reiterated RBC Capital Mkts Sector Perform $66 → $58
Mar-17-18 04:20PM  Royal Enfield entering the electric motorcycle fray American City Business Journals
Mar-16-18 01:26PM  Stocks rally on quad witching as U.S. economy heats up Yahoo Finance Video
Mar-15-18 10:29AM  Harley Davidsons 100-year history is a case study in the marketing of the American maverick Quartz
Mar-14-18 06:07PM  A once-hot sector is turning cold, and that could signal trouble with the consumer CNBC
08:18AM  Harley-Davidson Going All-In on Electric Motorcycles Motley Fool
Mar-12-18 09:52AM  Harley-Davidson (HOG) Builds Product Portfolio, Dealerships Zacks
Mar-09-18 04:33PM  How Trumps tariff plan may affect manufacturing jobs Fox Business Videos
Mar-08-18 09:08PM  Trump sets steel and aluminum tariffs but exempts Canada, Mexico Reuters
04:10PM  Trump Imposes Tariffs on Imported Steel and Aluminum, With Exceptions
04:03PM  Trump sets steel and aluminum tariffs; Mexico, Canada exempted Reuters
03:51PM  Trump's steel, aluminum tariffs exempt Canada, Mexico Reuters
01:16AM  U.S. manufacturers touted by Trump count the costs of his tariffs Reuters
Mar-07-18 06:57PM  U.S. manufacturers touted by Trump count the costs of his tariffs Reuters
04:13PM  Harley-Davidson says Trump tariffs would have 'significant impact' American City Business Journals
11:01AM  Harley Davidson, whiskey makers may feel tariff retribution MarketWatch
09:59AM  Trade War Talks Heat Up: ETFs & Stocks in Focus Zacks
07:19AM  Harley-Davidson Is a Victim of Its Own Success Motley Fool
Mar-06-18 04:32PM  Harley-Davidson Is The Pinata In Trump's Trade War Investor's Business Daily
12:27PM  Harley-Davidson Warns of Tariffs' Impact
11:53AM  Harley Braces for More Trump Trade Harm After His Pledge to Help Bloomberg
11:40AM  Stocks mixed as Wall Street weighs denuclearization, tariff talk Yahoo Finance
10:52AM  Bourbon, Harley, GM and Ford investors don't seem too worried about retaliatory European tariffs Yahoo Finance Video
10:01AM  Harley-Davidson says retaliatory tariffs to have 'significant impact' on sales Reuters
09:36AM  Harley-Davidson Is Running on Fumes Even Without EU Tariffs
08:58AM  GOP Rep. Brady, just back from NAFTA talks, predicts Trump won't end up pulling out CNBC
07:25AM  [$$] Daily briefing: Russian intrigue, Korean summit, Grand Theft Oscar Financial Times
07:24AM  Stocks making the biggest moves premarket: TGT, AAPL, JWN, AMZN, HOG & more CNBC
06:59AM  U.S. clothing, cosmetics on possible EU retaliation list Reuters
06:16AM  Harley-Davidson Cautions on Sales Impact as Europe Targets Hogs in Trade War
05:46AM  Turkey could retaliate U.S. tariffs with duties on cotton - Erdogan adviser Reuters
Mar-05-18 11:00PM  Harley-Davidson's Bill Davidson Shares Thoughts on Iconic Bike Maker's Future
09:04PM  Companies, industry groups target Congress to derail Trump tariffs Reuters
06:43PM  Harley-Davidson says retaliatory tariffs to have 'significant impact' on sales Reuters
06:22PM  Trump faces pushback on tariffs but says he will not back down Reuters
06:10PM  Companies, industry groups target Congress to derail Trump tariffs Reuters
04:19PM  Take up stalled self-driving car bill, automakers urge US Senate Reuters
03:31PM  Analysis: Negative Reaction To Trump's Tariffs Could Make Him More Likely To Act Benzinga
Mar-03-18 05:48PM  Trump threatens to tax European auto imports Reuters
02:02PM  Polaris Industries Heads to the Big Screen to Woo Younger Crowd Motley Fool
11:45AM  Can Harley-Davidson Survive a Trade War? Motley Fool
Mar-02-18 02:03PM  Europe targets U.S. bourbon, bikes, blue jeans for trade riposte Reuters
08:09AM  Harley-Davidson to Tie With Alta for Electric Motorcycle Zacks
Mar-01-18 05:01PM  Trump's proposed tariffs won't be as bad as what could happen next Yahoo Finance
04:42PM  Canada, European Union pledge countermeasures against US steel, aluminum tariffs CNBC
04:10PM  It's Electric: Harley-Davidson Takes Alta Motors Stake, Plans Electric Motorcycle Investor's Business Daily
02:25PM  Harley-Davidson invests in California firm to help make electric motorcycles American City Business Journals
09:58AM  Harley-Davidson and Alta Motors to co-develop electric motorcycles TechCrunch
08:47AM  President Trump set to announce tariffs Thursday CNBC
08:10AM  Harley invests in Silicon Valley electric motorcycle startup Reuters
07:55AM  Stocks making the biggest moves premarket: BBY, KSS, HOG, BID, NWL, WMT, CRM & more CNBC
07:28AM  [$$] Harley-Davidson Invests in Electric-Motorcycle Maker Alta Motors The Wall Street Journal
07:26AM  Harley-Davidson takes stake in electric bike maker Alta Motors MarketWatch
06:55AM  Harley-Davidson Invests In Alta Motors; Companies Will Collaborate On Future Electric Motorcycle Product Development PR Newswire
06:55AM  Harley-Davidson Invests In Alta Motors; Companies Will Collaborate On Future Electric Motorcycle Product Development CNW Group
Feb-28-18 08:02AM  Dividend Flavor Of The Month: Williams-Sonoma And More Simply Wall St.
Feb-27-18 04:55PM  Bradford Beach motorcycle racing set for Harley-Davidson's 115th anniversary weekend American City Business Journals
02:36PM  How Kentucky bourbon, Harley-Davidsons and other US products could be targets in a spat over tariffs CNBC
Feb-26-18 07:48PM  Steel tariffs are potentially dangerous' and could spark a trade war: Ariel strategist CNBC
Feb-22-18 01:42PM  Harley-Davidson launches two new Sportster models American City Business Journals
06:30AM  Harley Davidsons EV debut could electrify the motorcycle industry TechCrunch
Feb-21-18 05:48PM  Harley-Davidson Inc (HOG) Files 10-K for the Fiscal Year Ended on December 31, 2017
12:56PM  New Harley-Davidson Forty-Eight Special And Iron 1200 Sportsters Fuse Throw-Back Design With Modern Performance PR Newswire
12:01PM  New Harley-Davidson Forty-Eight Special And Iron 1200 Sportsters Fuse Throw-Back Design With Modern Performance PR Newswire
Feb-19-18 11:23AM  Todays headlines: U.S. markets closed, Trump challenges Oprah, Black Panther dominates box office Yahoo Finance Video
Feb-18-18 09:16AM  A bipartisan plea to save Kansas City's Harley plant American City Business Journals
Feb-16-18 11:42AM  Honda Motor Stock Upgraded: What You Need to Know Motley Fool
Feb-14-18 11:20AM  Harley-Davidson sticking to strategy for rebound, CEO Levatich tells Reuters American City Business Journals
Feb-13-18 11:40AM  Workers will be in demand as Harley, P&G close KC plants American City Business Journals
08:18AM  These 3 Stocks Just Raised Their Dividends Motley Fool
07:05AM  Harley CEO asks investors for patience as sales, stock slide Reuters
Feb-12-18 07:00AM  Free Post Earnings Research Report: Harley-Davidsons Quarterly Revenues Advanced 11% ACCESSWIRE
Feb-09-18 10:37AM  Qualcomm rejects Broadcom's offer, Facebook tests downvote button, Apple launches live news, Harley-Davidson issues recall Yahoo Finance Video
06:02AM  3 Dividend Stocks Perfect for Retirement Motley Fool
Feb-08-18 11:10AM  Former motorcycle dealership manager pleads to $750K theft Associated Press
Feb-07-18 02:50PM  AutoComplete: Ford Ranger Raptor brings the nasty CNET
12:30PM  Harley-Davidson recalling 175,000 bikes because of brake fluid issues American City Business Journals
08:20AM  Factors of Influence in 2018, Key Indicators and Opportunity within Entercom Communications, News Corporation, Evolent Health, Harley-Davidson, Valvoline, and Kennedy-Wilson New Research Emphasizes Economic Growth GlobeNewswire
Feb-05-18 06:44PM  Harley-Davidson, Inc. Increases Dividend, Announces Additional Share Repurchase Authorization GlobeNewswire
10:02AM  2017 Was Bad for Harley-Davidson. 2018 Is Going to Be Worse Motley Fool
Feb-01-18 03:50PM  10 states, D.C. oppose reduction of Harley-Davidson emissions penalty American City Business Journals
03:13PM  Here's How Polaris Industries Inc. Crushed It in 2017 Motley Fool
01:32PM  10 U.S. states object to EPA reducing Harley-Davidson emissions penalty Reuters
08:41AM  Auto Stock Roundup: PACCAR, Harley, Autoliv, Johnson Controls & Meritor Beat on Earnings Zacks
Jan-31-18 11:38PM  Why Harley-Davidson Stock Crashed (Again) Today Motley Fool
05:13PM  Dismount! Harley, Polaris Shares Plummet
04:47PM  Why Eastman Kodak, Juniper Networks, and Harley-Davidson Slumped Today Motley Fool
03:20PM  Lower motorcycle demand sandbags Polaris, Harley American City Business Journals
02:40PM  Harley-Davidson CEO unconcerned as Indian further narrows market share gap American City Business Journals
09:45AM  Harley-Davidson to close Kansas City plant as sales slump Autoblog
08:20AM  Todays Research Reports on Trending Tickers: Harley-Davidson and Polaris Industries ACCESSWIRE
06:58AM  Today's Top Supply Chain and Logistics News From WSJ The Wall Street Journal
12:42AM  [$$] Harley-Davidson to Consolidate U.S. Plants as Sales Decline Continues The Wall Street Journal
Jan-30-18 08:30PM  Harley-Davidson CEO: In a Lot of Ways We Are a Stronger Company -8.05%
06:37PM  Harley-Davidson to Lay Off WorkersAgainas Motorcycle Shipments Slump Fortune
06:25PM  Harley-Davidsons choppers are going silent with electric motors Quartz
05:45PM  Harley shutting down Missouri plant amid sales decline Associated Press
05:04PM  What Happened in the Stock Market Today Motley Fool
04:39PM  [$$] Harley-Davidson to Consolidate Plants as Sales Decline Continues The Wall Street Journal
04:34PM  Harley plant closing catches KC eco-devo officials by surprise American City Business Journals
04:16PM  Dow Tumbles 362 Points; S&P 500 and Nasdaq Also Finish Lower
Harley-Davidson, Inc. primarily manufactures and sells cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products, and Financial Services. The Motorcycles & Related Products segment designs, manufactures, and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. It offers motorcycle parts and accessories, such as replacement parts, and mechanical and cosmetic accessories; and general merchandise, including MotorClothes apparel and riding gear, as well as licenses the Harley-Davidson name and other trademarks. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. The company was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Rocker TchernaviaVP-Human ResourcesFeb 12Sale47.741,40166,8900Feb 13 06:31 PM
Jones Paul JVP & Chief Legal OfficerFeb 06Sale48.002,117101,6160Feb 06 07:10 PM
Jones Paul JVP & Chief Legal OfficerFeb 05Sale47.6287041,4312,117Feb 06 07:10 PM
Kumbier MichelleSVP, Motor Co. Product & OpsFeb 04Option Exercise0.0010,000013,230Feb 06 07:10 PM
HUND LAWRENCE GPresident-HDFSFeb 03Option Exercise0.002,18305,591Feb 06 07:10 PM
KORNETZKE MARK RChief Accounting OfficerFeb 03Option Exercise0.0043802,160Feb 06 07:10 PM
Kumbier MichelleSVP, Motor Co. Product & OpsFeb 03Option Exercise0.001,09203,744Feb 06 07:10 PM
LEVATICH MATTHEW SPresident & CEOFeb 03Option Exercise0.007,876089,063Feb 06 07:10 PM
Olin John ASVP & CFOFeb 03Option Exercise0.002,652043,614Feb 06 07:10 PM
Rocker TchernaviaVP-Human ResourcesFeb 03Option Exercise0.0068301,716Feb 06 07:10 PM
Jones Paul JVP & Chief Legal OfficerFeb 03Option Exercise0.001,44403,666Feb 06 07:10 PM
BISCHMANN JOANNE MVice President, CommunicationsFeb 03Option Exercise0.0052202,579Feb 06 07:22 PM
HUND LAWRENCE GPresident-HDFSFeb 02Option Exercise0.003,59304,916Feb 06 07:10 PM
KORNETZKE MARK RChief Accounting OfficerFeb 02Option Exercise0.0056601,934Feb 06 07:10 PM
Kumbier MichelleSVP, Motor Co. Product & OpsFeb 02Option Exercise0.002,67603,910Feb 06 07:10 PM
LEVATICH MATTHEW SPresident & CEOFeb 02Option Exercise0.0013,158087,372Feb 06 07:10 PM
Olin John ASVP & CFOFeb 02Option Exercise0.004,361042,910Feb 06 07:10 PM
Rocker TchernaviaVP-Human ResourcesFeb 02Option Exercise0.0090301,496Feb 06 07:10 PM
Jones Paul JVP & Chief Legal OfficerFeb 02Option Exercise0.002,52903,399Feb 06 07:10 PM
BISCHMANN JOANNE MVice President, CommunicationsFeb 02Option Exercise0.0085202,438Feb 06 07:22 PM
Kumbier MichelleSVP, Motor Co. Product & OpsFeb 01Option Exercise0.002,09902,099Feb 05 08:24 PM
LEVATICH MATTHEW SPresident & CEOFeb 01Option Exercise0.009,519078,718Feb 05 08:24 PM
Olin John ASVP & CFOFeb 01Option Exercise0.003,120040,082Feb 05 08:24 PM
Rocker TchernaviaVP-Human ResourcesFeb 01Option Exercise0.001,24401,244Feb 05 08:24 PM
BISCHMANN JOANNE MVice President, CommunicationsFeb 01Option Exercise0.0063501,919Feb 05 08:24 PM
HUND LAWRENCE GPresident-HDFSFeb 01Option Exercise0.002,57102,571Feb 05 08:24 PM
Jones Paul JVP & Chief Legal OfficerFeb 01Option Exercise0.001,81001,810Feb 05 08:24 PM
KORNETZKE MARK RChief Accounting OfficerFeb 01Option Exercise0.0081901,674Feb 05 08:24 PM
ZEITZ JOCHENDirectorNov 01Sale47.801,85988,8500Nov 02 08:41 PM
HUND LAWRENCE GPresident-HDFSOct 31Sale46.888,660406,0170Nov 02 04:56 PM
LEVATICH MATTHEW SPresident & CEOOct 25Option Exercise39.0419,447759,21188,646Oct 27 05:20 PM
LEVATICH MATTHEW SPresident & CEOOct 25Sale48.3619,447940,38769,199Oct 27 05:20 PM
Olin John ASVP & CFOOct 19Option Exercise39.0428,7601,122,79065,722Oct 20 05:23 PM
Olin John ASVP & CFOOct 19Sale48.0328,7601,381,36036,962Oct 20 05:23 PM
Sylvester MaryroseDirectorSep 08Option Exercise47.382,654125,7516,904Sep 11 07:12 PM
HUND LAWRENCE GPresident-HDFSAug 30Option Exercise18.9215,013284,04623,673Sep 01 04:29 PM
HUND LAWRENCE GPresident-HDFSAug 30Sale47.1815,013708,3098,660Sep 01 04:29 PM
Alstead TroyDirectorMay 25Sale52.00105201,663May 30 07:30 PM
Alstead TroyDirectorMay 22Buy53.09105311,673May 24 05:47 PM
ZEITZ JOCHENDirectorMay 02Option Exercise56.112,657149,0722,657May 08 05:22 PM