Index - P/E 8.76 EPS (ttm) 2.68 Insider Own 0.80% Shs Outstand 121.24M Perf Week -6.57%
Market Cap 2.85B Forward P/E 7.25 EPS next Y 3.24 Insider Trans -0.35% Shs Float 120.51M Perf Month -3.77%
Enterprise Value 8.11B PEG 1.71 EPS next Q 0.96 Inst Own 95.54% Short Float 10.36% Perf Quarter 8.56%
Income 353.52M P/S 0.60 EPS this Y -25.49% Inst Trans -4.67% Short Ratio 7.03 Perf Half Y -18.74%
Sales 4.79B P/B 0.89 EPS next Y 26.32% ROA 2.86% Short Interest 12.49M Perf YTD -22.14%
Book/sh 26.25 P/C 1.37 EPS next 5Y 5.13% ROE 10.84% 52W High 39.93 -41.25% Perf Year -33.33%
Cash/sh 17.13 P/FCF 3.09 EPS past 3/5Y -6.37% 5.10%ROIC 4.31% 52W Low 20.45 14.72% Perf 3Y -27.39%
Dividend Est. 0.69 (2.94%) EV/EBITDA 18.29 Sales past 3/5Y -0.94% -0.66% Gross Margin 30.96% Volatility 2.71% 2.98% Perf 5Y -11.14%
Dividend TTM 0.70 (3.00%) EV/Sales 1.69 EPS Y/Y TTM -40.76% Oper. Margin 5.90% ATR (14) 0.77 Perf 10Y -57.11%
Dividend Ex-Date Jun 02, 2025 Quick Ratio 1.36 Sales Y/Y TTM -17.15% Profit Margin 7.39% RSI (14) 41.62 Recom 2.50
Dividend Gr. 3/5Y 4.77% -14.38% Current Ratio 1.56 EPS Q/Q -37.81% SMA20 -2.94% Beta 1.30 Target Price 29.12
Payout 20.05% Debt/Eq 2.31 Sales Q/Q -23.15% SMA50 -3.63% Rel Volume 0.42 Prev Close 23.89
Employees 5900 LT Debt/Eq 1.57 Earnings Jul 30 BMO SMA200 -15.79% Avg Volume 1.78M Price 23.46
IPO Jul 08, 1986 Option/Short Yes / Yes EPS/Sales Surpr. 37.82% -2.30% Trades
Volume 184,344 Change -1.80%
Date
Action
Analyst
Rating Change
Price Target Change
Jan-23-25 Reiterated Citigroup
Neutral
$34 → $31
Jan-21-25 Downgrade Morgan Stanley
Overweight → Equal-Weight
$40 → $33
Dec-31-24 Reiterated Robert W. Baird
Neutral
$40 → $36
Oct-02-24 Downgrade Robert W. Baird
Outperform → Neutral
$44 → $40
Apr-23-24 Resumed Morgan Stanley
Overweight
$50
Jul-21-23 Upgrade DA Davidson
Neutral → Buy
$38 → $47
Jul-13-23 Reiterated UBS
Neutral
$49 → $40
Apr-19-23 Initiated KeyBanc Capital Markets
Sector Weight
Mar-21-23 Upgrade Morgan Stanley
Equal-Weight → Overweight
$50
Mar-15-23 Upgrade Jefferies
Underperform → Hold
$39
Nov-15-22 Initiated Jefferies
Underperform
$39
Oct-24-22 Initiated Citigroup
Neutral
$40
Oct-14-22 Reiterated DA Davidson
Neutral
$36 → $37
Jul-20-22 Reiterated BofA Securities
Buy
$70 → $60
Jul-01-22 Initiated DA Davidson
Neutral
$35
Feb-01-22 Upgrade Morgan Stanley
Underweight → Equal-Weight
$39 → $40
Jul-27-21 Downgrade Edward Jones
Hold → Sell
Apr-23-21 Downgrade Morgan Stanley
Equal-Weight → Underweight
$36 → $38
Apr-14-21 Initiated BofA Securities
Buy
$55
Apr-09-21 Upgrade Northcoast
Neutral → Buy
$49
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(The Wall Street Journal)
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07:05AM
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12:29PM
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Apr-08-25 04:50PM
(The Wall Street Journal) -8.60%
04:18PM
01:10PM
07:30AM
Apr-07-25 05:40PM
08:36AM
Apr-04-25 05:55PM
Apr-03-25 07:36PM
(Morningstar Research) -10.05%
06:36AM
Apr-02-25 07:52PM
07:34AM
(The Wall Street Journal)
Apr-01-25 12:16PM
Mar-31-25 04:50PM
08:53AM
(The Wall Street Journal)
Mar-30-25 11:00PM
(The Wall Street Journal)
Mar-25-25 05:10AM
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Sylvester Maryrose Director May 16 '25 Option Exercise 0.00 4,188 0 21,875 May 20 04:58 PM Golston Allan C. Director May 16 '25 Option Exercise 0.00 2,095 0 4,302 May 20 04:53 PM FARLEY JR JAMES D Director May 16 '25 Option Exercise 0.00 4,188 0 22,659 May 20 04:35 PM Alstead Troy Director May 16 '25 Option Exercise 0.00 4,188 0 35,234 May 20 04:29 PM Mansfield Luke Christopher Chief Commercial Officer Feb 13 '25 Sale 25.96 3,400 88,264 23,555 Feb 18 04:38 PM Mansfield Luke Christopher Officer Feb 13 '25 Proposed Sale 25.96 3,400 88,264 Feb 13 04:43 PM ZEITZ JOCHEN President and CEO Feb 09 '25 Option Exercise 0.00 45,309 0 675,596 Feb 11 04:29 PM Termaat Tori Chief Human Resources Officer Feb 09 '25 Option Exercise 0.00 2,198 0 13,234 Feb 11 04:27 PM Root Jonathan R CFO and President, Commercial Feb 09 '25 Option Exercise 0.00 2,494 0 22,542 Feb 11 04:25 PM Mansfield Luke Christopher Chief Commercial Officer Feb 09 '25 Option Exercise 0.00 2,347 0 27,312 Feb 11 04:23 PM Krishnan Jagdish Chief Digital Officer Feb 09 '25 Option Exercise 0.00 3,999 0 28,711 Feb 11 04:21 PM Krause Paul J Chief Legal Officer Feb 09 '25 Option Exercise 0.00 3,251 0 26,054 Feb 11 04:19 PM Koval Glen SVP Motorcycle Development Feb 09 '25 Option Exercise 0.00 2,731 0 8,790 Feb 11 04:17 PM KORNETZKE MARK R Chief Accounting Officer Feb 09 '25 Option Exercise 0.00 2,352 0 8,121 Feb 11 04:15 PM ZEITZ JOCHEN President and CEO Feb 05 '25 Option Exercise 0.00 63,951 0 653,632 Feb 07 04:28 PM Termaat Tori Chief Human Resources Officer Feb 05 '25 Option Exercise 0.00 1,515 0 10,116 Feb 07 04:27 PM Root Jonathan R CFO and President, Commercial Feb 05 '25 Option Exercise 0.00 3,168 0 17,794 Feb 07 04:26 PM Mansfield Luke Christopher Chief Commercial Officer Feb 05 '25 Option Exercise 0.00 2,077 0 22,875 Feb 07 04:25 PM Krishnan Jagdish Chief Digital Officer Feb 05 '25 Option Exercise 0.00 3,168 0 20,662 Feb 07 04:24 PM Krause Paul J Chief Legal Officer Feb 05 '25 Option Exercise 0.00 2,243 0 21,295 Feb 07 04:23 PM Koval Glen SVP Motorcycle Development Feb 05 '25 Option Exercise 0.00 1,365 0 7,227 Feb 07 04:22 PM KORNETZKE MARK R Chief Accounting Officer Feb 05 '25 Option Exercise 0.00 1,829 0 6,765 Feb 07 04:21 PM Do Charles Sr. Vice President, HDFSI Feb 05 '25 Option Exercise 0.00 1,534 0 1,717 Feb 07 04:20 PM Sylvester Maryrose Director Oct 30 '24 Sale 32.25 4,278 137,966 17,687 Nov 01 04:38 PM Sylvester Maryrose Director Oct 30 '24 Proposed Sale 32.90 4,278 140,746 Oct 30 04:18 PM
