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HOG | Harley-Davidson, Inc.

Consumer Cyclical | Recreational Vehicles | USA | NYSE

Index	-	P/E	6.05	EPS (ttm)	5.32	Insider Own	0.59%	Shs Outstand	145.86M	Perf Week	-1.95%
Market Cap	4.56B	Forward P/E	6.62	EPS next Y	4.87	Insider Trans	0.16%	Shs Float	140.85M	Perf Month	-4.03%
Income	785.19M	PEG	1.21	EPS next Q	1.35	Inst Own	86.50%	Short Float / Ratio	3.13% / 3.16	Perf Quarter	-5.68%
Sales	6.03B	P/S	0.76	EPS this Y	-7.27%	Inst Trans	-4.03%	Short Interest	4.41M	Perf Half Y	-11.78%
Book/sh	22.51	P/B	1.43	EPS next Y	5.78%	ROA	6.51%	Target Price	46.38	Perf Year	-14.25%
Cash/sh	11.70	P/C	2.75	EPS next 5Y	5.00%	ROE	26.96%	52W Range	30.85 - 51.77	Perf YTD	-22.62%
Dividend	0.65	P/FCF	8.58	EPS past 5Y	10.47%	ROI	8.71%	52W High	-37.82%	Beta	1.42
Dividend %	2.03%	Quick Ratio	1.69	Sales past 5Y	2.02%	Gross Margin	35.87%	52W Low	4.34%	ATR	0.82
Employees	6300	Current Ratio	2.03	Sales Q/Q	-1.60%	Oper. Margin	14.06%	RSI (14)	39.29	Volatility	2.08% 2.07%
Optionable	Yes	Debt/Eq	2.23	EPS Q/Q	-16.36%	Profit Margin	13.03%	Rel Volume	0.68	Prev Close	32.99
Shortable	Yes	LT Debt/Eq	1.83	Earnings	Jul 27 BMO	Payout	12.69%	Avg Volume	1.40M	Price	32.19
Recom	2.06	SMA20	-3.71%	SMA50	-7.49%	SMA200	-16.25%	Volume	949,199	Change	-2.42%

Date	Action	Analyst	Rating Change	Price Target Change
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37
Jul-20-22	Reiterated	BofA Securities	Buy	$70 → $60
Jul-01-22	Initiated	DA Davidson	Neutral	$35
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$39 → $40
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$36 → $38
Apr-14-21	Initiated	BofA Securities	Buy	$55
Apr-09-21	Upgrade	Northcoast	Neutral → Buy	$49
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform	$38 → $45
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy	$39 → $47
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral	$35

Show Previous Ratings

Sep-11-23 04:58PM	The 3 Most Buzzworthy Stocks to Buy This Week (InvestorPlace)
11:52AM	Harley-Davidson (HOG): A Hidden Gem in the Market? (GuruFocus.com)
07:03AM	Understanding Harley-Davidson Inc's Dividend Performance and Sustainability (GuruFocus.com)
Sep-07-23 12:36PM	Harley-Davidson signs with talent agency after Post Malone, Jason Momoa apparel launches (American City Business Journals)
Sep-06-23 11:45AM	Unveiling Harley-Davidson (HOG)'s Value: Is It Really Priced Right? A Comprehensive Guide (GuruFocus.com)
08:00AM	Loading…
08:00AM	Harley-Davidson, Inc. Announces Additional Share Repurchase Authorization (PR Newswire)
Sep-04-23 09:30AM	Harley-Davidson recalls 65,000 Softails with part that may break and raise crash risk (American City Business Journals)
Aug-31-23 12:02AM	15 Most Bike Friendly Cities in the US (Insider Monkey)
Aug-29-23 03:30PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Aug-27-23 08:00AM	3 Stocks Ready to Bounce Back (Motley Fool)
Aug-23-23 09:23AM	Trump Takes Aim At India's High Taxes, Highlights Harley-Davidson's Struggles (Benzinga)
Aug-10-23 09:20AM	UPDATE 2-India's Hero MotoCorp eyes more premium bike launches (Reuters)
Aug-03-23 07:15AM	Daily Vickers Top Buyers & Sellers for 08/03/2023 (Argus Research)
Aug-02-23 01:30AM	UPDATE 1-Hero MotoCorp raises new Harley-Davidson prices in India (Reuters)
Jul-31-23 03:33PM	Why execs predict 'massive' future for stalled electric unit at Harley-Davidson's LiveWire (American City Business Journals)
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Jul-29-23 03:57AM	Harley-Davidson, Inc. (NYSE:HOG) Q2 2023 Earnings Call Transcript (Insider Monkey)
Jul-28-23 05:00PM	This Buffalo Soldiers Harley-Davidson Is a Conversation Starter (The Wall Street Journal)
11:22AM	Harley-Davidson (HOG) Misses Q2 Earnings Estimates, Cuts View (Zacks)
11:13AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
11:00AM	HARLEY-DAVIDSON AND POST MALONE COLLABORATE ON LIMITED-EDITION APPAREL COLLECTION (PR Newswire)
07:35AM	Market Digest: ABT, ADP, CNP, HOG, HON, LAZ, LRCX, MCD, SPGI (Argus Research)
07:35AM	Analyst Report: Harley-Davidson, Inc. (Argus Research)
Jul-27-23 04:30PM	Harley-Davidson (HOG) Q2 2023 Earnings Call Transcript (Motley Fool)
02:16PM	Why Harley-Davidson stock jumped despite a disappointing quarter (American City Business Journals)
12:35PM	Harley-Davidson CEO says India model pre-orders 'exceeding expectations' (Reuters)
12:32PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
12:25PM	Harley-Davidson CEO says India model pre-orders 'exceeding expectations' (Reuters)
11:00AM	Harley-Davidson (HOG) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates (Zacks)
08:35AM	Harley-Davidson (HOG) Misses Q2 Earnings and Revenue Estimates (Zacks)
07:27AM	Harley-Davidson: Q2 Earnings Snapshot (AP Finance)
07:00AM	Loading…
07:00AM	Harley-Davidson Delivers Second Quarter Financial Results (PR Newswire)
06:57AM	Harley-Davidson profit skids, cuts yearly outlook on slowing demand (Reuters)
06:55AM	Harley-Davidson profit hit by slowing demand (Reuters)
Jul-26-23 08:18AM	Auto Sector Q2 Earnings Roster for Jul 27: F, HOG & More (Zacks)
Jul-25-23 09:29AM	Harley-Davidson Insiders Added US$1.1m Of Stock To Their Holdings (Simply Wall St.)
Jul-24-23 09:38AM	Fans show Harley-Davidson has not quite run out of gas (Financial Times)
Jul-23-23 12:25AM	Harley-Davidson, Triumph in first gear of challenge to Royal Enfield's India reign (Reuters)
Jul-21-23 09:46AM	Abbott upgraded, Carvana downgraded: Wall Street's top analyst calls (The Fly)
09:46AM	Abbot upgraded, Carvana downgraded: Wall Street's top analyst calls (The Fly)
Jul-20-23 10:02AM	Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for (Zacks)
Jul-19-23 04:06PM	Harley-Davidson anniversary strong reminder of power of brand (American City Business Journals)
Jul-18-23 06:15AM	3 Great Dividend Stocks You Can Buy for Less Than $50 (Motley Fool)
Jul-11-23 11:30AM	HARLEY-DAVIDSON RELEASES NEW APPAREL COLLECTION WITH JASON MOMOA (PR Newswire)
Jul-10-23 10:19AM	Harley-Davidson (NYSE:HOG) Has Some Way To Go To Become A Multi-Bagger (Simply Wall St.)
Jul-06-23 05:00PM	Harley-Davidson, Inc. To Report Second Quarter 2023 Results on July 27, 2023 (PR Newswire)
Jun-27-23 05:11PM	Harley-Davidson names insider as new CFO (Reuters)
05:05PM	Harley-Davidson Announces New Chief Financial Officer (PR Newswire)
Jun-20-23 11:00AM	Harley-Davidson launches H-D Membership, a new industry-leading community platform and membership program (PR Newswire)
Jun-12-23 06:38PM	Harley-Davidson to run limited motorcycle manufacturing at its York facility (Reuters)
06:00PM	Statement from Harley-Davidson regarding production suspension (PR Newswire)
Jun-11-23 09:26AM	Harley-Davidson, Inc. (NYSE:HOG) is favoured by institutional owners who hold 78% of the company (Simply Wall St.)
Jun-08-23 06:07PM	UPDATE 1-Harley-Davidson suspends production at Pennsylvania plant due to parts shortage (Reuters)
02:03PM	Harley-Davidson suspends production at Pennsylvania plant due to parts shortage (Reuters)
Jun-07-23 08:00AM	NEW HARLEY-DAVIDSON CVO MOTORCYCLES DELIVER EXTRAORDINARY DESIGN, PERFORMANCE AND TECHNOLOGY (PR Newswire)
May-28-23 08:12AM	There's A Lot To Like About Harley-Davidson's (NYSE:HOG) Upcoming US$0.17 Dividend (Simply Wall St.)
May-22-23 06:09AM	Harley-Davidson (NYSE:HOG) Is Paying Out A Dividend Of $0.165 (Simply Wall St.)
May-18-23 04:30PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
May-17-23 10:53AM	Estimating The Intrinsic Value Of Harley-Davidson, Inc. (NYSE:HOG) (Simply Wall St.)
May-04-23 12:18PM	Harley-Davidson (HOG) Q1 Earnings Beat Estimates, Rise Y/Y (Zacks)
May-03-23 12:27PM	Harley-Davidson Struggles With Repossessing Bikes From Owners Late With Payments (The Wall Street Journal)
05:30AM	Repo Men Haggle With Harley-Davidson Over Recovery Fees (The Wall Street Journal)
May-02-23 04:58PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
03:45PM	Harley-Davidson-owned electric motorcycle business to lose at least $115M this year (American City Business Journals)
06:15AM	Harley-Davidson Reports Growth, but There's a Problem (Motley Fool)
May-01-23 02:44PM	Why Harley-Davidson, Inc. (NYSE:HOG) Could Be Worth Watching (Simply Wall St.)
Apr-28-23 03:34PM	Harley-Davidson (HOG) Q1 2023 Earnings Call Transcript (Motley Fool)
01:44PM	Analyst Report: Harley-Davidson, Inc. (Argus Research)
01:29PM	Market Update: ADP, AMZN, AVY, BX, HOG, INTC, ISRG, SKX, FBIN, META, AGNC (Argus Research)
03:07AM	Q1 2023 Harley-Davidson Inc Earnings Call (Thomson Reuters StreetEvents)
Apr-27-23 03:44PM	Harley-Davidson Clocks 20% Topline Growth In Q1, Beats Consensus (Benzinga)
01:49PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
09:55AM	Harley-Davidson (HOG) Q1 Earnings and Revenues Beat Estimates (Zacks)
07:37AM	Harley-Davidson Earnings Are a Relief. The Stock Is Rising. (Barrons.com)
07:05AM	Harley earnings beat despite tepid North American retail sales (Reuters)
07:02AM	UPDATE 3-Harley earnings top estimates on steady demand for popular bikes (Reuters)
07:00AM	Harley-Davidson Delivers First Quarter Financial Results (PR Newswire)
Apr-26-23 05:00AM	HARLEY-DAVIDSON INTRODUCES ALL-NEW CVO MOTORCYCLES (PR Newswire)
Apr-25-23 10:01AM	Earnings Preview: Ford Motor Company (F) Q1 Earnings Expected to Decline (Zacks)
Apr-24-23 12:10PM	Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report? (Zacks)
Apr-20-23 03:00PM	Harley-Davidson Foundation Invests $350,000 in Near West Side Milwaukee Highland Park (PR Newswire)
10:02AM	Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for (Zacks)
Apr-17-23 02:26AM	Hedge funds and C-suites: Trump-backed Digital World nabs new CFO \| Pro Recap (Investing.com)
Apr-14-23 09:31AM	Company News for Apr 14, 2023 (Zacks)
Apr-13-23 04:00PM	US STOCKS-Wall St rallies to higher close as inflation data feeds Fed pause hopes (Reuters)
03:13PM	Harley-Davidson Stock Continues to Drop on CFO Departure. Theres More to It Than That. (Barrons.com)
02:27PM	US STOCKS-Wall St surges as inflation, labor data raise Fed pause hopes (Reuters)
12:17PM	US STOCKS-Wall St climbs as inflation, jobless claims data ease rate worries (Reuters)
10:17AM	Midday movers: Delta Air Lines, Harley Davidson, Rent the Runway and more (Investing.com)
10:10AM	US STOCKS-Wall St gains as inflation, jobless claims data ease rate worries (Reuters)
09:47AM	Harley-Davidson stock slides following C-suite shakeup (Yahoo Finance Video)
09:15AM	US STOCKS-Wall St set for higher open as economic data ease rate jitters (Reuters)
07:24AM	US STOCKS-Futures subdued with inflation, jobless claims data in focus (Reuters)
05:44AM	Stocks Nudge Higher, Fed Minutes, Delta Earnings, Harley-Davidson, Alibaba Stake Sale - Five Things To Know (TheStreet.com)
03:50AM	Delta Air Lines, Amazon, Stellantis rise premarket; Harley-Davidson falls (Investing.com)
Apr-12-23 08:31PM	Hasbro Hires Harley-Davidson CFO to Lead Its Finances (The Wall Street Journal)
05:25PM	Stocks moving in after-hours: Rent the Runway, Harley-Davidson (Yahoo Finance)
04:57PM	After-hours movers: Rent the Runway, Harley-Davidson (Yahoo Finance Video)
04:24PM	Harley-Davidson CFO to step down, joins toymaker Hasbro (Reuters)
04:05PM	Harley-Davidson Announces CFO Transition (PR Newswire)
Apr-05-23 08:00AM	Harley-Davidson, Inc. To Report First Quarter 2023 Results on April 27, 2023 (PR Newswire)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
ZEITZ JOCHEN	President and CEO	Sep 09	Option Exercise	0.00	5,769	0	574,635	Sep 11 01:41 PM
ZEITZ JOCHEN	President and CEO	Aug 09	Option Exercise	0.00	5,770	0	571,477	Aug 10 02:58 PM
Masood Rafeh	Director	Aug 01	Buy	38.40	1,302	49,997	2,637	Aug 02 03:24 PM
ZEITZ JOCHEN	President and CEO	Jul 09	Option Exercise	0.00	5,770	0	568,318	Jul 11 01:02 PM
ZEITZ JOCHEN	President and CEO	Jun 09	Option Exercise	0.00	5,770	0	565,159	Jun 12 12:08 PM
ANDERSON R JOHN	Director	May 12	Option Exercise	0.00	3,591	0	17,300	May 15 05:44 PM
Sylvester Maryrose	Director	May 12	Option Exercise	0.00	3,591	0	33,709	May 15 05:43 PM
FARLEY JR JAMES D	Director	May 12	Option Exercise	0.00	3,591	0	9,000	May 15 05:42 PM
Alstead Troy	Director	May 12	Option Exercise	0.00	3,591	0	26,634	May 15 05:40 PM
LINEBARGER NORMAN THOMAS	Director	May 12	Option Exercise	0.00	3,591	0	15,908	May 15 05:39 PM
ZEITZ JOCHEN	President and CEO	May 09	Option Exercise	0.00	5,769	0	562,000	May 10 05:31 PM
O'Sullivan Coyne Edel M.	Chief Commercial Officer	May 04	Option Exercise	0.00	1,587	0	3,721	May 05 02:10 PM
Krause Paul J	VP, Chief Legal Officer	Apr 29	Option Exercise	0.00	1,369	0	11,772	May 01 05:55 PM
ZEITZ JOCHEN	President and CEO	Apr 09	Option Exercise	0.00	5,770	0	558,842	Apr 11 12:29 PM
ZEITZ JOCHEN	President and CEO	Mar 09	Option Exercise	0.00	5,770	0	555,683	Mar 13 10:21 AM
ZEITZ JOCHEN	President and CEO	Feb 09	Option Exercise	0.00	69,236	0	578,106	Feb 13 01:21 PM
Koval Glen	VP Motorcycle Development	Feb 09	Option Exercise	0.00	1,761	0	3,348	Feb 13 01:20 PM
Root Jonathan R	SVP - HDFSI	Feb 09	Option Exercise	0.00	1,307	0	6,781	Feb 13 01:18 PM
Krause Paul J	VP, Chief Legal Officer	Feb 09	Option Exercise	0.00	1,661	0	10,930	Feb 13 01:17 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 09	Option Exercise	0.00	1,053	0	2,949	Feb 13 01:16 PM
Termaat Tori	Chief Human Resources Officer	Feb 09	Option Exercise	0.00	1,123	0	6,848	Feb 13 01:14 PM
Goetter Gina M	Chief Financial Officer	Feb 09	Option Exercise	0.00	2,369	0	6,129	Feb 13 01:13 PM
Krishnan Jagdish	Chief Digital Officer	Feb 09	Option Exercise	0.00	2,046	0	5,689	Feb 13 01:09 PM
O'Sullivan Coyne Edel M.	Chief Commercial Officer	Feb 09	Option Exercise	0.00	1,753	0	2,811	Feb 13 01:07 PM
Root Jonathan R	SVP - HDFSI	Feb 06	Sale	50.17	2,239	112,324	5,474	Feb 08 10:16 AM
Koval Glen	VP Motorcycle Development	Feb 05	Option Exercise	0.00	482	0	1,767	Feb 07 03:14 PM
Root Jonathan R	SVP - HDFSI	Feb 05	Option Exercise	0.00	702	0	7,956	Feb 07 03:20 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 05	Option Exercise	0.00	1,642	0	2,509	Feb 07 03:21 PM
Krause Paul J	VP, Chief Legal Officer	Feb 05	Option Exercise	0.00	661	0	9,516	Feb 07 03:22 PM
Termaat Tori	Chief Human Resources Officer	Feb 05	Option Exercise	0.00	529	0	5,923	Feb 07 03:13 PM
Termaat Tori	Chief Human Resources Officer	Feb 03	Option Exercise	0.00	1,212	0	5,847	Feb 07 03:13 PM
Krause Paul J	VP, Chief Legal Officer	Feb 03	Option Exercise	0.00	1,616	0	9,458	Feb 07 03:22 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 03	Option Exercise	0.00	1,353	0	1,353	Feb 07 03:21 PM
Root Jonathan R	SVP - HDFSI	Feb 03	Option Exercise	0.00	1,668	0	7,832	Feb 07 03:20 PM
Goetter Gina M	Chief Financial Officer	Feb 03	Option Exercise	0.00	2,686	0	4,665	Feb 07 03:18 PM
Krishnan Jagdish	Chief Digital Officer	Feb 03	Option Exercise	0.00	2,686	0	4,565	Feb 07 03:16 PM
Koval Glen	VP Motorcycle Development	Feb 03	Option Exercise	0.00	2,050	0	2,050	Feb 07 03:14 PM
Krause Paul J	VP, Chief Legal Officer	Nov 22	Option Exercise	0.00	914	0	8,272	Nov 23 01:31 PM

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HOG | Harley-Davidson, Inc.

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