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KR

Kroger Co

Apr 25 • 04:00PM ET

70.00

Dollar change -1.35
Percentage change -1.89	%

Consumer Defensive • Grocery Stores • USA • NYSE

Peers: WMT TGT COST ACI SFM IMKTA CASS BJ NGVC SMPL

| Held by: VTI VOO VO SPY IVV XLP VTV VOE USMV VYM

Scroll to Statements

Index	S&P 500	P/E	19.04	EPS (ttm)	3.68	Insider Own	0.83%	Shs Outstand	660.00M	Perf Week	-1.71%
Market Cap	46.26B	Forward P/E	13.64	EPS next Y	5.13	Insider Trans	-11.93%	Shs Float	655.42M	Perf Month	6.01%
Income	2.65B	PEG	2.58	EPS next Q	1.45	Inst Own	90.07%	Short Float	5.22%	Perf Quarter	19.25%
Sales	147.12B	P/S	0.31	EPS this Y	5.79%	Inst Trans	1.07%	Short Ratio	4.66	Perf Half Y	24.05%
Book/sh	12.55	P/B	5.58	EPS next Y	8.51%	ROA	4.99%	Short Interest	34.23M	Perf Year	25.83%
Cash/sh	7.98	P/C	8.78	EPS next 5Y	7.37%	ROE	26.59%	52W Range	49.04 - 73.63	Perf YTD	14.47%
Dividend Est.	1.33 (1.91%)	P/FCF	24.69	EPS past 5Y	12.51%	ROI	8.14%	52W High	-4.93%	Beta	0.61
Dividend TTM	1.25 (1.79%)	Quick Ratio	0.52	Sales past 5Y	3.84%	Gross Margin	20.50%	52W Low	42.74%	ATR (14)	1.94
Dividend Ex-Date	May 15, 2025	Current Ratio	0.96	EPS Y/Y TTM	23.94%	Oper. Margin	3.15%	RSI (14)	55.29	Volatility	2.15% 3.00%
Employees	409000	Debt/Eq	3.03	Sales Y/Y TTM	-1.94%	Profit Margin	1.80%	Recom	2.35	Target Price	67.68
Option/Short	Yes / Yes	LT Debt/Eq	2.92	EPS Q/Q	-10.10%	Payout	34.03%	Rel Volume	1.20	Prev Close	71.35
Sales Surprise	-0.77%	EPS Surprise	2.45%	Sales Q/Q	-7.44%	Earnings	Mar 06 BMO	Avg Volume	7.35M	Price	70.00
SMA20	1.55%	SMA50	5.05%	SMA200	17.38%	Trades		Volume	8,846,643	Change	-1.89%

Date	Action	Analyst	Rating Change	Price Target Change
Apr-01-25	Downgrade	Melius	Hold → Sell	$58
Feb-04-25	Resumed	Goldman	Buy	$70
Jan-24-25	Resumed	Citigroup	Neutral	$61
Dec-03-24	Upgrade	Jefferies	Hold → Buy	$54 → $73
Dec-03-24	Downgrade	BMO Capital Markets	Outperform → Market Perform	$60
Nov-27-24	Reiterated	Telsey Advisory Group	Outperform	$62 → $65
Oct-18-24	Initiated	Exane BNP Paribas	Neutral	$56
Jun-18-24	Upgrade	BMO Capital Markets	Market Perform → Outperform	$58 → $60
Apr-16-24	Upgrade	Wells Fargo	Equal Weight → Overweight	$58 → $65
Apr-08-24	Downgrade	Exane BNP Paribas	Neutral → Underperform	$48
Mar-28-24	Reiterated	Telsey Advisory Group	Outperform	$60 → $62
Mar-08-24	Reiterated	Telsey Advisory Group	Outperform	$55 → $60
Feb-27-24	Upgrade	Wells Fargo	Underweight → Equal Weight	$42 → $50
Sep-22-23	Initiated	HSBC Securities	Hold	$52
Mar-20-23	Upgrade	Northcoast	Neutral → Buy	$60
Mar-03-23	Upgrade	JP Morgan	Neutral → Overweight	$54
Jan-17-23	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$44 → $46
Dec-06-22	Initiated	Bernstein	Outperform	$58
Nov-09-22	Upgrade	Evercore ISI	In-line → Outperform	$49 → $56
Oct-17-22	Downgrade	Northcoast	Buy → Neutral

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The Kroger Co. engages in the retail grocery business with added convenience to retail pharmacies and fuel centers. Its main focus is on growing households and increasing customer loyalty by delivering great value and convenience, and investing in four strategic pillars: Fresh, Brands, Data & Personalization and Seamless. Its brands include Big K, Smart Way, Heritage Farm, Simple Truth, and Simple Truth Organic. The company was founded by Barney Kroger in 1883 and is headquartered in Cincinnati, OH.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Wheatley Christine S	Executive Vice President	Apr 23 '25	Sale	72.07	30,000	2,162,058	97,737	Apr 24 02:39 PM
COSSET YAEL	Executive Vice President	Apr 22 '25	Option Exercise	26.70	30,000	801,128	169,124	Apr 24 10:18 AM
COSSET YAEL	Executive Vice President	Apr 22 '25	Sale	73.00	30,000	2,190,000	139,124	Apr 24 10:18 AM
Massa Timothy A	Executive Vice President	Apr 22 '25	Option Exercise	22.92	22,565	517,190	149,741	Apr 23 01:10 PM
Massa Timothy A	Executive Vice President	Apr 22 '25	Sale	73.00	22,565	1,647,245	127,176	Apr 23 01:10 PM
Arreaga Gabriel	Executive Vice President	Apr 21 '25	Sale	71.82	13,867	995,866	75,218	Apr 22 11:28 AM
Nichols Brian W	Vice President & Controller	Apr 21 '25	Sale	72.03	1,000	72,030	10,473	Apr 22 11:25 AM
Foley Todd A	Senior Vice President	Apr 17 '25	Option Exercise	34.94	9,016	315,019	58,829	Apr 21 11:07 AM
Foley Todd A	Senior Vice President	Apr 17 '25	Sale	70.67	14,001	989,442	44,828	Apr 21 11:07 AM
Jabbar Valerie L.	Senior Vice President	Apr 16 '25	Option Exercise	31.19	31,271	975,400	113,955	Apr 17 02:52 PM
Jabbar Valerie L.	Senior Vice President	Apr 16 '25	Sale	69.08	31,271	2,160,282	82,684	Apr 17 02:52 PM
Wheatley Christine S	Executive Vice President	Apr 04 '25	Sale	69.44	30,000	2,083,200	127,737	Apr 07 02:30 PM
FIKE CARIN L	Vice President and Treasurer	Apr 03 '25	Option Exercise	22.92	5,541	127,000	9,021	Apr 04 12:28 PM
FIKE CARIN L	Vice President and Treasurer	Apr 03 '25	Sale	70.79	5,541	392,258	3,480	Apr 04 12:28 PM
MCMULLEN W RODNEY	Former Officer & Director	Apr 03 '25	Proposed Sale	70.32	283,461	19,934,145		Apr 03 02:40 PM
MCMULLEN W RODNEY	Former Officer & Director	Apr 02 '25	Proposed Sale	68.06	91,400	6,220,667		Apr 02 04:21 PM
MCMULLEN W RODNEY	Former Officer & Director	Mar 31 '25	Proposed Sale	68.06	262,924	17,893,318		Mar 31 04:21 PM
MCMULLEN W RODNEY	Former Officer & BOD	Mar 28 '25	Proposed Sale	66.70	348,259	23,228,774		Mar 28 04:18 PM
MCMULLEN W RODNEY	Former Officer & BOD	Mar 26 '25	Proposed Sale	65.54	349,293	22,894,139		Mar 26 03:05 PM
Kimball Kenneth C	Senior Vice President	Mar 21 '25	Option Exercise	24.75	11,000	272,250	138,106	Mar 24 10:26 AM
Kimball Kenneth C	Senior Vice President	Mar 21 '25	Sale	65.37	11,000	719,081	127,106	Mar 24 10:26 AM
MCMULLEN W RODNEY	Former BOD and Officer	Mar 21 '25	Proposed Sale	65.24	262,182	17,104,160		Mar 21 04:23 PM
Arreaga Gabriel	Senior Vice President	Mar 19 '25	Sale	65.63	15,959	1,047,421	89,085	Mar 20 11:23 AM
MCMULLEN W RODNEY	Former BOD and Officer	Mar 19 '25	Proposed Sale	65.65	78,882	5,178,604		Mar 19 04:22 PM
MCMULLEN W RODNEY	Former Officer & Director	Mar 18 '25	Proposed Sale	66.14	825,569	54,601,129		Mar 18 05:14 PM
Nichols Brian W	Vice President & Controller	Mar 17 '25	Sale	65.88	1,441	94,933	12,200	Mar 18 01:44 PM
FIKE CARIN L	Vice President and Treasurer	Mar 17 '25	Option Exercise	37.48	3,462	129,756	7,972	Mar 18 12:32 PM
FIKE CARIN L	Vice President and Treasurer	Mar 17 '25	Sale	66.53	4,492	298,857	3,480	Mar 18 12:32 PM
COSSET YAEL	Senior Vice President and CIO	Mar 17 '25	Sale	66.19	17,685	1,170,632	139,124	Mar 18 12:28 PM
Nichols Brian W	Vice President & Controller	Mar 13 '25	Sale	66.71	1,300	86,723	12,090	Mar 17 11:54 AM
Massa Timothy A	Senior Vice President	Mar 13 '25	Option Exercise	22.92	22,500	515,700	132,646	Mar 17 11:48 AM
Massa Timothy A	Senior Vice President	Mar 13 '25	Sale	66.56	29,554	1,967,260	103,092	Mar 17 11:48 AM
COSSET YAEL	Senior Vice President and CIO	Mar 14 '25	Sale	65.77	10,510	691,190	156,809	Mar 17 11:21 AM
Adcock Mary Ellen	Senior Vice President	Mar 13 '25	Option Exercise	26.12	103,936	2,714,577	298,072	Mar 17 11:13 AM
Adcock Mary Ellen	Senior Vice President	Mar 13 '25	Sale	66.39	103,936	6,899,990	194,136	Mar 17 11:13 AM
Foley Todd A	Senior VP & Interim CFO	Mar 07 '25	Option Exercise	27.20	28,105	764,318	63,359	Mar 11 02:23 PM
Foley Todd A	Senior VP & Interim CFO	Mar 07 '25	Sale	66.62	28,105	1,872,271	52,861	Mar 11 02:23 PM
COSSET YAEL	Senior Vice President and CIO	Mar 10 '25	Option Exercise	25.83	115,149	2,974,649	205,673	Mar 11 02:19 PM
COSSET YAEL	Senior Vice President and CIO	Mar 10 '25	Sale	68.08	115,149	7,839,890	139,338	Mar 11 02:19 PM
Foley Todd A	Senior VP & Interim CFO	Dec 19 '24	Option Exercise	29.16	24,191	705,474	70,714	Dec 20 12:49 PM
Foley Todd A	Senior VP & Interim CFO	Dec 19 '24	Sale	61.44	16,932	1,040,288	53,782	Dec 20 12:49 PM
Aitken Stuart	Senior Vice President	Dec 12 '24	Option Exercise	25.57	132,627	3,391,827	350,150	Dec 16 11:25 AM
Aitken Stuart	Senior Vice President	Dec 12 '24	Sale	63.18	132,627	8,379,226	217,523	Dec 16 11:25 AM
COSSET YAEL	Senior Vice President and CIO	Dec 10 '24	Sale	58.39	20,000	1,167,880	144,620	Dec 10 01:32 PM
COSSET YAEL	Senior Vice President and CIO	Dec 09 '24	Sale	58.54	30,000	1,756,260	164,620	Dec 09 04:26 PM
Massa Timothy A	Senior Vice President	Dec 06 '24	Option Exercise	37.48	25,889	970,320	141,750	Dec 09 11:51 AM
Massa Timothy A	Senior Vice President	Dec 06 '24	Sale	60.12	25,889	1,556,498	115,861	Dec 09 11:51 AM
Nichols Brian W	Vice President & Controller	Oct 07 '24	Option Exercise	22.92	6,922	158,652	20,985	Oct 08 11:44 AM
Nichols Brian W	Vice President & Controller	Oct 07 '24	Sale	55.80	6,922	386,248	14,063	Oct 08 11:44 AM
Jabbar Valerie L.	Senior Vice President	Sep 23 '24	Sale	55.91	3,000	167,730	74,084	Sep 24 10:33 AM
FIKE CARIN L	Vice President and Treasurer	Sep 17 '24	Option Exercise	38.33	3,010	115,373	50,603	Sep 18 03:07 PM
FIKE CARIN L	Vice President and Treasurer	Sep 17 '24	Sale	55.57	3,010	167,269	47,593	Sep 18 03:07 PM
Nichols Brian W	Vice President & Controller	Sep 17 '24	Sale	55.70	4,000	222,800	14,063	Sep 18 03:02 PM
Nichols Brian W	Vice President & Controller	Jul 19 '24	Sale	54.53	2,000	109,060	18,063	Jul 22 11:54 AM
MCMULLEN W RODNEY	Chairman of the Board and CEO	Jun 26 '24	Option Exercise	24.66	300,000	7,399,500	4,049,205	Jun 27 01:35 PM

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KR

Kroger Co

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