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MAX

MediaAlpha Inc

Nov 21 • 04:00PM ET

11.86

+0.32 2.77 %

Communication Services • Internet Content & Information • USA • NYSE

Peers: TTD RAMP APPS MGNI PUBM PERI CRTO FLNT BV CMCM

| Held by: VTI IWM JSMD VXF VB IWO CALF VBK VTWO SCHA

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Index	RUT	P/E	-	EPS (ttm)	-0.02	Insider Own	45.62%	Shs Outstand	56.87M	Perf Week	-4.51%
Market Cap	772.94M	Forward P/E	11.77	EPS next Y	1.01	Insider Trans	-0.22%	Shs Float	30.90M	Perf Month	5.05%
Enterprise Value	820.27M	PEG	-	EPS next Q	0.24	Inst Own	52.86%	Short Float	7.19%	Perf Quarter	15.71%
Income	-1.14M	P/S	0.69	EPS this Y	-54.17%	Inst Trans	-0.96%	Short Ratio	3.66	Perf Half Y	18.36%
Sales	1.12B	P/B	-	EPS next Y	609.52%	ROA	-0.46%	Short Interest	2.22M	Perf YTD	5.05%
Book/sh	-0.52	P/C	10.68	EPS next 5Y	57.76%	ROE	-	52W High	13.85 -14.37%	Perf Year	-4.12%
Cash/sh	1.11	P/FCF	8.86	EPS past 3/5Y	- -10.21%	ROIC	-1.10%	52W Low	7.33 61.80%	Perf 3Y	-9.26%
Dividend Est.	-	EV/EBITDA	9.39	Sales past 3/5Y	10.25% 16.21%	Gross Margin	14.93%	Volatility	4.41% 4.51%	Perf 5Y	-69.11%
Dividend TTM	-	EV/Sales	0.73	EPS Y/Y TTM	-112.92%	Oper. Margin	7.39%	ATR (14)	0.55	Perf 10Y	-
Dividend Ex-Date	-	Quick Ratio	1.08	Sales Y/Y TTM	64.86%	Profit Margin	-0.10%	RSI (14)	46.71	Recom	1.50
Dividend Gr. 3/5Y	- -	Current Ratio	1.08	EPS Q/Q	52.46%	SMA20	-4.32%	Beta	1.22	Target Price	15.93
Payout	0.00%	Debt/Eq	-	Sales Q/Q	18.28%	SMA50	-0.43%	Rel Volume	0.84	Prev Close	11.54
Employees	144	LT Debt/Eq	-	Earnings	Oct 29 AMC	SMA200	11.92%	Avg Volume	607.18K	Price	11.86
IPO	Oct 28, 2020	Option/Short	Yes / Yes	EPS/Sales Surpr.	119.41% 7.90%	Trades		Volume	510,237	Change	2.77%

Date	Action	Analyst	Rating Change	Price Target Change
Oct-15-25	Downgrade	Goldman	Buy → Neutral	$12
Aug-20-24	Initiated	Goldman	Buy	$20
Jun-26-24	Downgrade	TD Cowen	Buy → Hold	$19 → $13
Feb-26-24	Upgrade	BMO Capital Markets	Market Perform → Outperform	$9 → $28
Jan-10-24	Initiated	TD Cowen	Outperform	$15
Aug-04-23	Downgrade	Citigroup	Neutral → Sell	$7 → $8
Jan-20-23	Initiated	BMO Capital Markets	Market Perform	$10
Dec-20-22	Upgrade	JP Morgan	Neutral → Overweight	$12 → $14
Feb-23-22	Downgrade	Citigroup	Buy → Neutral	$24 → $14
Dec-15-21	Downgrade	JP Morgan	Overweight → Neutral	$16
Aug-17-21	Initiated	Wolfe Research	Peer Perform	$30
Jun-08-21	Initiated	Keefe Bruyette	Outperform	$53
May-18-21	Upgrade	Citigroup	Neutral → Buy	$62 → $45
Apr-28-21	Resumed	Credit Suisse	Neutral	$38
Apr-23-21	Upgrade	JP Morgan	Neutral → Overweight	$50
Dec-08-20	Initiated	Credit Suisse	Neutral	$38
Nov-23-20	Initiated	William Blair	Outperform
Nov-23-20	Initiated	RBC Capital Mkts	Outperform	$50
Nov-23-20	Initiated	JP Morgan	Neutral	$39
Nov-23-20	Initiated	Canaccord Genuity	Buy	$54

Show Previous Ratings

Nov-21-25 10:50AM	Symbotic Set to Report Q4 Earnings: Buy, Sell or Hold the Stock? (Zacks)
Nov-19-25 08:55AM	MediaAlpha (MAX) Is Attractively Priced Despite Fast-paced Momentum (Zacks)
Nov-17-25 09:41AM	Is Huron Consulting Group (HURN) Outperforming Other Business Services Stocks This Year? (Zacks)
Nov-13-25 04:10PM	MediaAlpha Appoints Insurance Industry Veteran Ramon Jones to Board of Directors (GlobeNewswire)
Nov-12-25 09:40AM	Should Value Investors Buy MediaAlpha (MAX) Stock? (Zacks)
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Nov-07-25 09:55AM	Does MediaAlpha (MAX) Have the Potential to Rally 25.33% as Wall Street Analysts Expect? (Zacks)
Nov-06-25 09:40AM	Is Cricut (CRCT) Stock Undervalued Right Now? (Zacks) -5.85%
Nov-03-25 12:20PM	Surging Earnings Estimates Signal Upside for MediaAlpha (MAX) Stock (Zacks)
Oct-30-25 04:07PM	MediaAlpha Inc (MAX) Q3 2025 Earnings Call Highlights: Record Growth in P&C Vertical Amid ... (GuruFocus.com) +9.98%
Oct-29-25 06:30PM	MediaAlpha (MAX) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates (Zacks)
05:55PM	MediaAlpha, Inc. (MAX) Q3 Earnings and Revenues Beat Estimates (Zacks)
04:10PM	MediaAlpha Announces Third Quarter 2025 Financial Results (GlobeNewswire)
Oct-28-25 09:55AM	Earnings To Watch: MediaAlpha Inc (MAX) Reports Q3 2025 Results (GuruFocus.com)
Oct-23-25 05:25PM	Coursera (COUR) Q3 Earnings and Revenues Top Estimates (Zacks)
Oct-17-25 10:44AM	Symbotic Trades Near 52-Week High: Is the Stock Still a Buy? (Zacks)
07:17AM	Loading…
Oct-15-25 07:17AM	5 Technology Services Stocks to Buy for Stellar Returns in Q4 (Zacks)
Oct-13-25 04:10PM	MediaAlpha To Report Third Quarter Financial Results on October 29, 2025 (GlobeNewswire) +6.97%
09:42AM	Are Options Traders Betting on a Big Move in MediaAlpha Stock? (Zacks)
Oct-06-25 12:08PM	This Mini-Berkshire Insurer Looks Cheap After Sale of California Unit at High Price (Barrons.com)
Sep-10-25 09:00AM	MediaAlpha Achieves SOC 2 Type II Attestation With Zero Deficiencies (GlobeNewswire)
Sep-04-25 04:10PM	MediaAlpha Announces $32.9 Million Private Stock Repurchase (GlobeNewswire) +10.21%
Sep-02-25 12:52PM	Symbotic's Premium Valuation: Buy, Hold or Sell the Stock Now? (Zacks)
Aug-11-25 12:49PM	Symbotic Stock Surges 134.5% YTD: Should You Buy Now or Wait? (Zacks) -12.69%
Aug-08-25 09:00AM	MediaAlpha to Participate in Canaccord Genuity's 45th Annual Growth Conference (GlobeNewswire)
Aug-07-25 09:30AM	MediaAlpha (MAX) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates (Zacks) +10.05%
Aug-06-25 05:25PM	MediaAlpha, Inc. (MAX) Beats Q2 Earnings and Revenue Estimates (Zacks)
04:08PM	MediaAlpha Announces Second Quarter 2025 Financial Results (GlobeNewswire)
04:05PM	MediaAlpha Reaches Settlement with FTC (GlobeNewswire)
Aug-05-25 10:12AM	MediaAlpha Inc (MAX) Q2 2025: Everything You Need To Know Ahead Of Earnings (GuruFocus.com)
Aug-04-25 12:29PM	Symbiotic Set to Report Q3 Earnings: Buy, Sell or Hold the Stock? (Zacks) +6.29%
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Jul-31-25 10:00AM	Cipher Mining Inc. (CIFR) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release (Zacks)
Jul-30-25 10:00AM	MediaAlpha, Inc. (MAX) Reports Next Week: Wall Street Expects Earnings Growth (Zacks)
Jul-29-25 09:40AM	Are Investors Undervaluing MediaAlpha (MAX) Right Now? (Zacks)
Jul-24-25 12:00PM	A Software Company Co-Founder Pays $51.12 Million for Delray Beachs Priciest Home (The Wall Street Journal)
Jul-18-25 09:00AM	MediaAlpha To Report Second Quarter Financial Results on August 6, 2025 (GlobeNewswire)
Jul-11-25 09:40AM	Is MediaAlpha (MAX) Stock Undervalued Right Now? (Zacks)
Jul-01-25 08:41AM	Climb Global (CLMB) Soars 3.5%: Is Further Upside Left in the Stock? (Zacks)
Jun-30-25 09:00AM	MediaAlpha Appoints Amy Yeh as Chief Technology Officer (GlobeNewswire)
Jun-12-25 09:44AM	Dave Skyrockets 540% in a Year: Should You Buy the Stock Now? (Zacks)
May-20-25 04:01PM	MediaAlpha to Present at the William Blair 45th Annual Growth Stock Conference on Wednesday, June 4, 2025 (GlobeNewswire)
May-01-25 03:20AM	MediaAlpha Inc (MAX) Q1 2025 Earnings Call Highlights: Record Growth in P&C Vertical and ... (GuruFocus.com) +14.17%
Apr-30-25 07:45PM	MediaAlpha, Inc. (MAX) Q1 2025 Earnings Call Transcript (Seeking Alpha)
05:45PM	MediaAlpha, Inc. (MAX) Q1 Earnings Lag Estimates (Zacks)
04:05PM	MediaAlpha Announces First Quarter 2025 Financial Results (GlobeNewswire)
Apr-24-25 10:01AM	Riot Platforms, Inc. (RIOT) Expected to Beat Earnings Estimates: Can the Stock Move Higher? (Zacks)
Apr-23-25 10:01AM	MediaAlpha, Inc. (MAX) Reports Next Week: Wall Street Expects Earnings Growth (Zacks)
Apr-09-25 04:05PM	MediaAlpha To Report First Quarter 2025 Financial Results on April 30, 2025 (GlobeNewswire) +6.52% -6.61%
Mar-31-25 05:46PM	MediaAlpha Adds Bradley Hunt to Board of Directors (GlobeNewswire)
Mar-25-25 09:00AM	MediaAlpha Names Keith Cramer as Chief Revenue Officer (GlobeNewswire)
Feb-25-25 02:04AM	MediaAlpha Inc (MAX) Q4 2024 Earnings Call Highlights: Record Growth Amidst FTC Challenges (GuruFocus.com) -18.49%
Feb-24-25 07:30PM	MediaAlpha (MAX) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates (Zacks)
06:15PM	MediaAlpha, Inc. (MAX) Q4 Earnings Miss Estimates (Zacks)
04:05PM	MediaAlpha Announces Fourth Quarter and Full Year 2024 Financial Results (GlobeNewswire)
Feb-22-25 04:23PM	MediaAlpha Inc (MAX) Q4 2024: Everything You Need To Know Ahead Of Earnings (GuruFocus.com)
Feb-10-25 09:40AM	Are Business Services Stocks Lagging MediaAlpha (MAX) This Year? (Zacks)
Feb-03-25 04:15PM	MediaAlpha To Report Fourth Quarter and Full Year 2024 Financial Results on February 24, 2025 (GlobeNewswire) +5.28%
Jan-15-25 08:13AM	Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating MediaAlpha, Inc. for potential violations of securities laws (GlobeNewswire)
Jan-06-25 09:00PM	Bragar Eagel and Squire, P.C. Is Investigating Franklin, MediaAlpha, e.l.f. Beauty, and BioAge and Encourages Investors to Contact the Firm (GlobeNewswire)
Jan-03-25 09:55AM	Wall Street Analysts Predict a 104.48% Upside in MediaAlpha (MAX): Here's What You Should Know (Zacks)
Dec-19-24 10:02AM	Kirby McInerney LLP is Investigating Potential Shareholder Claims Against MediaAlpha, Inc. (MAX) (Newsfile)
Dec-16-24 12:00PM	MediaAlpha (MAX) Upgraded to Strong Buy: Here's What You Should Know (Zacks) +5.77%
Nov-07-24 01:01AM	Mediaalpha, Inc. Faces Financial Strain Amid FTC Investigation and Potential Settlement (TipRanks)
Nov-06-24 09:35AM	Down -31.2% in 4 Weeks, Here's Why You Should You Buy the Dip in MediaAlpha (MAX) (Zacks)
Nov-01-24 05:00PM	MediaAlpha Inc (MAX) Q3 2024 Earnings Call Highlights: Record Growth and Strategic Partnerships ... (GuruFocus.com)
Oct-30-24 06:15PM	MediaAlpha, Inc. (MAX) Surpasses Q3 Earnings and Revenue Estimates (Zacks) +5.82% -17.37%
04:05PM	MediaAlpha Announces Third Quarter 2024 Financial Results (GlobeNewswire)
Oct-29-24 09:12AM	MediaAlpha Inc (MAX) Q3 2024 Earnings Report Preview: What To Expect (GuruFocus.com)
Oct-10-24 04:15PM	MediaAlpha To Report Third Quarter 2024 Financial Results on October 30, 2024 (GlobeNewswire) +6.53%
Oct-07-24 12:00PM	MediaAlpha, Inc. (MAX) is a Great Momentum Stock: Should You Buy? (Zacks)
Sep-17-24 10:58AM	Should You Maintain Your MediaAlpha (MAX) Holdings? (Insider Monkey)
Sep-11-24 09:55AM	Wall Street Analysts See a 39.88% Upside in MediaAlpha (MAX): Can the Stock Really Move This High? (Zacks)
Sep-10-24 09:35AM	MediaAlpha, Inc. (MAX) Just Reclaimed the 20-Day Moving Average (Zacks) -6.70%
Sep-04-24 04:05PM	MediaAlpha and Insurify Extend Publishing Partnership with New Multi-Year Agreement (GlobeNewswire)
Aug-29-24 09:00AM	MediaAlpha to Participate in the Goldman Sachs Communacopia + Technology Conference (GlobeNewswire)
Aug-26-24 09:55AM	Wall Street Analysts Think MediaAlpha (MAX) Could Surge 33.24%: Read This Before Placing a Bet (Zacks)
Aug-19-24 09:40AM	Is MediaAlpha (MAX) Stock Outpacing Its Business Services Peers This Year? (Zacks)
Aug-09-24 09:55AM	Wall Street Analysts Believe MediaAlpha (MAX) Could Rally 52.88%: Here's is How to Trade (Zacks)
Aug-07-24 04:05PM	MediaAlpha to Participate in the Canaccord Genuity 44th Annual Growth Conference (GlobeNewswire)
06:30AM	7 Promising Growth Stocks Set to Skyrocket in 2025 (InvestorPlace)
Aug-06-24 08:52AM	Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating MediaAlpha, Inc. for potential violations of federal securities laws (PR Newswire)
Aug-05-24 12:20PM	Earnings Estimates Moving Higher for MediaAlpha (MAX): Time to Buy? (Zacks)
Aug-02-24 09:30AM	MediaAlpha, Inc. (MAX) Crossed Above the 200-Day Moving Average: What That Means for Investors (Zacks)
09:30AM	MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average (Zacks)
Aug-01-24 09:40AM	Is MediaAlpha (MAX) Outperforming Other Business Services Stocks This Year? (Zacks) +13.09%
Jul-31-24 06:20PM	MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Beat Estimates (Zacks)
04:05PM	MediaAlpha Announces Second Quarter 2024 Financial Results (GlobeNewswire)
Jul-26-24 12:00PM	All You Need to Know About MediaAlpha (MAX) Rating Upgrade to Strong Buy (Zacks)
Jul-24-24 10:01AM	MediaAlpha, Inc. (MAX) Earnings Expected to Grow: What to Know Ahead of Next Week's Release (Zacks)
09:55AM	Does MediaAlpha (MAX) Have the Potential to Rally 67.43% as Wall Street Analysts Expect? (Zacks)
Jul-16-24 09:00AM	MediaAlpha To Report Second Quarter 2024 Financial Results on July 31, 2024 (GlobeNewswire)
Jun-24-24 01:51PM	WolfPack Research Slams MediaAlpha (MAX) Stock in New Short Report (InvestorPlace) -5.37%
May-15-24 08:17AM	Keefe, Bruyette & Woods Raises Price Target on MediaAlpha to $25 From $19, Maintains Outperform Rating (MT Newswires)
May-10-24 12:44PM	White Mountains Insurance Group Ltd (WTM) Q1 2024 Earnings: Solid Performance with Key Growth ... (GuruFocus.com)
09:30AM	MediaAlpha Closes $144.2 Million Secondary Offering (MT Newswires)
08:55AM	MediaAlpha Announces Closing of Secondary Offering by White Mountains Insurance Group and Insignia Capital Group (GlobeNewswire)
May-09-24 09:00AM	MediaAlpha To Present at Upcoming Investor Conferences (GlobeNewswire)
07:09AM	Bull Of The Day:MediaAlpha (MAX) (Zacks)
May-08-24 07:31AM	Today's Biggest Pre-Market Stock Movers: 10 Top Gainers and Losers on Wednesday (InvestorPlace) -9.87%
07:29AM	White Mountains Insurance to Divest $79 Million Worth of MediaAlpha Shares at $19 per Share (MT Newswires)
May-07-24 08:29PM	MediaAlpha Announces Pricing of Secondary Offering by White Mountains Insurance Group and Insignia Capital Group (GlobeNewswire)

MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company was founded by Steven M. Yi, Eugene Nonko, and Ambrose Wang in June 2011 and is headquartered in Los Angeles, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Nov 15 '25	Option Exercise	0.00	6,544	0	460,046	Nov 20 05:17 PM
Yi Steven	See Remarks	Nov 17 '25	Sale	12.31	8,000	98,516	2,991,330	Nov 19 05:20 PM
Yi Steven	See Remarks	Nov 18 '25	Sale	11.85	8,000	94,766	2,983,330	Nov 19 05:20 PM
Yi Steven	See Remarks	Nov 19 '25	Sale	11.72	8,000	93,754	2,975,330	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 17 '25	Sale	12.33	6,700	82,582	1,696,820	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 18 '25	Sale	11.85	6,700	79,406	1,690,120	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 19 '25	Sale	11.63	6,700	77,926	1,683,420	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 17 '25	Sale	12.33	5,400	66,571	1,122,448	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 18 '25	Sale	11.85	5,400	63,996	1,117,048	Nov 19 05:20 PM
Nonko Eugene	Director	Nov 19 '25	Sale	11.63	5,400	62,810	1,111,648	Nov 19 05:20 PM
Yi Steven	See Remarks	Nov 15 '25	Option Exercise	0.00	18,294	0	2,999,330	Nov 18 06:18 PM
Thompson Patrick Ryan	See Remarks	Nov 15 '25	Option Exercise	0.00	9,772	0	904,363	Nov 18 06:18 PM
Yeh Kuanling Amy	Chief Technology Officer	Nov 15 '25	Option Exercise	0.00	15,315	0	414,662	Nov 18 06:18 PM
Nonko Eugene	Director	Nov 15 '25	Option Exercise	0.00	18,294	0	1,127,848	Nov 18 06:18 PM
Cramer Keith	Chief Revenue Officer	Nov 15 '25	Option Exercise	0.00	14,984	0	197,169	Nov 18 06:18 PM
Yi Steven	Officer	Nov 17 '25	Proposed Sale	12.31	24,000	295,548		Nov 17 04:32 PM
Nonko Eugene	Director	Nov 17 '25	Proposed Sale	12.32	36,300	447,216		Nov 17 04:31 PM
Yi Steven	See Remarks	Aug 15 '25	Option Exercise	0.00	18,294	0	2,981,036	Aug 18 04:26 PM
Yeh Kuanling Amy	Chief Technology Officer	Aug 15 '25	Option Exercise	0.00	15,316	0	405,347	Aug 18 04:26 PM
Yeh Kuanling Amy	Chief Technology Officer	Aug 15 '25	Sale	10.20	6,000	61,172	399,347	Aug 18 04:26 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Aug 15 '25	Option Exercise	0.00	7,054	0	466,803	Aug 18 04:26 PM
Thompson Patrick Ryan	See Remarks	Aug 15 '25	Option Exercise	0.00	9,772	0	916,393	Aug 18 04:25 PM
Nonko Eugene	Director	Aug 15 '25	Option Exercise	0.00	18,294	0	1,109,554	Aug 18 04:25 PM
Cramer Keith	Chief Revenue Officer	Aug 15 '25	Option Exercise	0.00	14,985	0	182,185	Aug 18 04:25 PM
Yeh Kuanling Amy	Officer	Aug 15 '25	Proposed Sale	10.20	6,000	61,172		Aug 15 04:04 PM
VRABECK KATHY P	Director	Aug 12 '25	Buy	9.60	31,000	297,575	129,657	Aug 13 09:20 AM
Cramer Keith	Chief Revenue Officer	Aug 12 '25	Sale	9.73	20,000	194,598	167,200	Aug 12 05:56 PM
Cramer Keith	Chief Revenue Officer	Aug 08 '25	Sale	11.31	4,916	55,582	191,953	Aug 12 05:56 PM
Cramer Keith	Chief Revenue Officer	Aug 11 '25	Sale	10.03	4,753	47,662	187,200	Aug 12 05:56 PM
Cramer Keith	Officer	Aug 08 '25	Proposed Sale	11.31	40,400	456,775		Aug 08 05:03 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	May 15 '25	Option Exercise	0.00	8,418	0	473,685	May 16 04:58 PM
Cramer Keith	Chief Revenue Officer	May 15 '25	Option Exercise	0.00	14,984	0	196,869	May 16 04:57 PM
Nonko Eugene	See Remarks	May 15 '25	Option Exercise	0.00	18,293	0	1,021,160	May 16 04:40 PM
Thompson Patrick Ryan	See Remarks	May 15 '25	Option Exercise	0.00	9,772	0	928,423	May 16 04:40 PM
Yi Steven	See Remarks	May 15 '25	Option Exercise	0.00	18,293	0	2,962,742	May 16 04:40 PM
Cramer Keith	Chief Revenue Officer	Feb 15 '25	Option Exercise	0.00	14,985	0	14,985	Feb 18 06:08 PM
Thompson Patrick Ryan	See Remarks	Feb 15 '25	Option Exercise	0.00	9,772	0	588,710	Feb 18 06:07 PM
Yi Steven	See Remarks	Feb 15 '25	Option Exercise	0.00	18,294	0	2,311,400	Feb 18 06:07 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Feb 15 '25	Option Exercise	0.00	8,420	0	261,257	Feb 18 06:07 PM
Nonko Eugene	See Remarks	Feb 15 '25	Option Exercise	0.00	18,294	0	1,550,228	Feb 18 06:07 PM

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