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Dollar change +0.06
Percentage change 0.61	%

Peers: TTD RAMP APPS MGNI PUBM PERI CRTO FLNT BV CMCM

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Index	RUT	P/E	34.45	EPS (ttm)	0.29	Insider Own	45.29%	Shs Outstand	55.90M	Perf Week	3.96%
Market Cap	672.67M	Forward P/E	11.79	EPS next Y	0.85	Insider Trans	0.00%	Shs Float	30.58M	Perf Month	29.99%
Income	15.79M	PEG	0.68	EPS next Q	0.15	Inst Own	52.42%	Short Float	8.31%	Perf Quarter	-17.60%
Sales	1.00B	P/S	0.67	EPS this Y	78.64%	Inst Trans	-5.09%	Short Ratio	4.03	Perf Half Y	-38.00%
Book/sh	0.14	P/B	70.37	EPS next Y	52.65%	ROA	8.04%	Short Interest	2.54M	Perf Year	-54.97%
Cash/sh	0.94	P/C	10.58	EPS next 5Y	50.42%	ROE	-	52W Range	7.33 - 20.91	Perf YTD	-11.69%
Dividend Est.	-	P/FCF	9.95	EPS past 5Y	-10.21%	ROI	9.91%	52W High	-52.32%	Beta	1.12
Dividend TTM	-	Quick Ratio	1.67	Sales past 5Y	26.43%	Gross Margin	15.49%	52W Low	36.02%	ATR (14)	0.53
Dividend Ex-Date	Nov 08, 2004	Current Ratio	1.67	EPS Y/Y TTM	142.45%	Oper. Margin	7.04%	RSI (14)	64.42	Volatility	4.63% 5.29%
Employees	144	Debt/Eq	20.23	Sales Y/Y TTM	148.62%	Profit Margin	1.58%	Recom	1.25	Target Price	15.79
Option/Short	Yes / Yes	LT Debt/Eq	19.11	EPS Q/Q	-52.84%	Payout	0.00%	Rel Volume	0.79	Prev Close	9.91
Sales Surprise	7.55%	EPS Surprise	-127.87%	Sales Q/Q	108.69%	Earnings	Apr 30 AMC	Avg Volume	630.15K	Price	9.97
SMA20	16.57%	SMA50	12.34%	SMA200	-23.66%	Trades		Volume	494,901	Change	0.61%

Date	Action	Analyst	Rating Change	Price Target Change
Aug-20-24	Initiated	Goldman	Buy	$20
Jun-26-24	Downgrade	TD Cowen	Buy → Hold	$19 → $13
Feb-26-24	Upgrade	BMO Capital Markets	Market Perform → Outperform	$9 → $28
Jan-10-24	Initiated	TD Cowen	Outperform	$15
Aug-04-23	Downgrade	Citigroup	Neutral → Sell	$7 → $8
Jan-20-23	Initiated	BMO Capital Markets	Market Perform	$10
Dec-20-22	Upgrade	JP Morgan	Neutral → Overweight	$12 → $14
Feb-23-22	Downgrade	Citigroup	Buy → Neutral	$24 → $14
Dec-15-21	Downgrade	JP Morgan	Overweight → Neutral	$16
Aug-17-21	Initiated	Wolfe Research	Peer Perform	$30
Jun-08-21	Initiated	Keefe Bruyette	Outperform	$53
May-18-21	Upgrade	Citigroup	Neutral → Buy	$62 → $45
Apr-28-21	Resumed	Credit Suisse	Neutral	$38
Apr-23-21	Upgrade	JP Morgan	Neutral → Overweight	$50
Dec-08-20	Initiated	Credit Suisse	Neutral	$38
Nov-23-20	Initiated	William Blair	Outperform
Nov-23-20	Initiated	RBC Capital Mkts	Outperform	$50
Nov-23-20	Initiated	JP Morgan	Neutral	$39
Nov-23-20	Initiated	Canaccord Genuity	Buy	$54

Show Previous Ratings

May-01-25 03:20AM	MediaAlpha Inc (MAX) Q1 2025 Earnings Call Highlights: Record Growth in P&C Vertical and ... (GuruFocus.com) +14.17%
Apr-30-25 07:45PM	MediaAlpha, Inc. (MAX) Q1 2025 Earnings Call Transcript (Seeking Alpha)
05:45PM	MediaAlpha, Inc. (MAX) Q1 Earnings Lag Estimates (Zacks)
04:05PM	MediaAlpha Announces First Quarter 2025 Financial Results (GlobeNewswire)
Apr-24-25 10:01AM	Riot Platforms, Inc. (RIOT) Expected to Beat Earnings Estimates: Can the Stock Move Higher? (Zacks)
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Apr-23-25 10:01AM	MediaAlpha, Inc. (MAX) Reports Next Week: Wall Street Expects Earnings Growth (Zacks)
Apr-09-25 04:05PM	MediaAlpha To Report First Quarter 2025 Financial Results on April 30, 2025 (GlobeNewswire) +6.52% -6.61%
Mar-31-25 05:46PM	MediaAlpha Adds Bradley Hunt to Board of Directors (GlobeNewswire)
Mar-25-25 09:00AM	MediaAlpha Names Keith Cramer as Chief Revenue Officer (GlobeNewswire)
Feb-25-25 02:04AM	MediaAlpha Inc (MAX) Q4 2024 Earnings Call Highlights: Record Growth Amidst FTC Challenges (GuruFocus.com) -18.49%
Feb-24-25 07:30PM	MediaAlpha (MAX) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates (Zacks)
06:15PM	MediaAlpha, Inc. (MAX) Q4 Earnings Miss Estimates (Zacks)
04:05PM	MediaAlpha Announces Fourth Quarter and Full Year 2024 Financial Results (GlobeNewswire)
Feb-22-25 04:23PM	MediaAlpha Inc (MAX) Q4 2024: Everything You Need To Know Ahead Of Earnings (GuruFocus.com)
Feb-10-25 09:40AM	Are Business Services Stocks Lagging MediaAlpha (MAX) This Year? (Zacks)
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Feb-03-25 04:15PM	MediaAlpha To Report Fourth Quarter and Full Year 2024 Financial Results on February 24, 2025 (GlobeNewswire) +5.28%
Jan-15-25 08:13AM	Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating MediaAlpha, Inc. for potential violations of securities laws (GlobeNewswire)
Jan-06-25 09:00PM	Bragar Eagel and Squire, P.C. Is Investigating Franklin, MediaAlpha, e.l.f. Beauty, and BioAge and Encourages Investors to Contact the Firm (GlobeNewswire)
Jan-03-25 09:55AM	Wall Street Analysts Predict a 104.48% Upside in MediaAlpha (MAX): Here's What You Should Know (Zacks)
Dec-19-24 10:02AM	Kirby McInerney LLP is Investigating Potential Shareholder Claims Against MediaAlpha, Inc. (MAX) (Newsfile)
Dec-16-24 12:00PM	MediaAlpha (MAX) Upgraded to Strong Buy: Here's What You Should Know (Zacks) +5.77%
Nov-07-24 01:01AM	Mediaalpha, Inc. Faces Financial Strain Amid FTC Investigation and Potential Settlement (TipRanks)
Nov-06-24 09:35AM	Down -31.2% in 4 Weeks, Here's Why You Should You Buy the Dip in MediaAlpha (MAX) (Zacks)
Nov-01-24 05:00PM	MediaAlpha Inc (MAX) Q3 2024 Earnings Call Highlights: Record Growth and Strategic Partnerships ... (GuruFocus.com)
Oct-30-24 06:15PM	MediaAlpha, Inc. (MAX) Surpasses Q3 Earnings and Revenue Estimates (Zacks) +5.82% -17.37%
04:05PM	MediaAlpha Announces Third Quarter 2024 Financial Results (GlobeNewswire)
Oct-29-24 09:12AM	MediaAlpha Inc (MAX) Q3 2024 Earnings Report Preview: What To Expect (GuruFocus.com)
Oct-10-24 04:15PM	MediaAlpha To Report Third Quarter 2024 Financial Results on October 30, 2024 (GlobeNewswire) +6.53%
Oct-07-24 12:00PM	MediaAlpha, Inc. (MAX) is a Great Momentum Stock: Should You Buy? (Zacks)
Sep-17-24 10:58AM	Should You Maintain Your MediaAlpha (MAX) Holdings? (Insider Monkey)
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Sep-11-24 09:55AM	Wall Street Analysts See a 39.88% Upside in MediaAlpha (MAX): Can the Stock Really Move This High? (Zacks)
Sep-10-24 09:35AM	MediaAlpha, Inc. (MAX) Just Reclaimed the 20-Day Moving Average (Zacks) -6.70%
Sep-04-24 04:05PM	MediaAlpha and Insurify Extend Publishing Partnership with New Multi-Year Agreement (GlobeNewswire)
Aug-29-24 09:00AM	MediaAlpha to Participate in the Goldman Sachs Communacopia + Technology Conference (GlobeNewswire)
Aug-26-24 09:55AM	Wall Street Analysts Think MediaAlpha (MAX) Could Surge 33.24%: Read This Before Placing a Bet (Zacks)
Aug-19-24 09:40AM	Is MediaAlpha (MAX) Stock Outpacing Its Business Services Peers This Year? (Zacks)
Aug-09-24 09:55AM	Wall Street Analysts Believe MediaAlpha (MAX) Could Rally 52.88%: Here's is How to Trade (Zacks)
Aug-07-24 04:05PM	MediaAlpha to Participate in the Canaccord Genuity 44th Annual Growth Conference (GlobeNewswire)
06:30AM	7 Promising Growth Stocks Set to Skyrocket in 2025 (InvestorPlace)
Aug-06-24 08:52AM	Wolf Haldenstein Adler Freeman & Herz LLP announces that it is investigating MediaAlpha, Inc. for potential violations of federal securities laws (PR Newswire)
Aug-05-24 12:20PM	Earnings Estimates Moving Higher for MediaAlpha (MAX): Time to Buy? (Zacks)
Aug-02-24 09:30AM	MediaAlpha, Inc. (MAX) Crossed Above the 200-Day Moving Average: What That Means for Investors (Zacks)
09:30AM	MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average (Zacks)
Aug-01-24 09:40AM	Is MediaAlpha (MAX) Outperforming Other Business Services Stocks This Year? (Zacks) +13.09%
Jul-31-24 06:20PM	MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Beat Estimates (Zacks)
04:05PM	MediaAlpha Announces Second Quarter 2024 Financial Results (GlobeNewswire)
Jul-26-24 12:00PM	All You Need to Know About MediaAlpha (MAX) Rating Upgrade to Strong Buy (Zacks)
Jul-24-24 10:01AM	MediaAlpha, Inc. (MAX) Earnings Expected to Grow: What to Know Ahead of Next Week's Release (Zacks)
09:55AM	Does MediaAlpha (MAX) Have the Potential to Rally 67.43% as Wall Street Analysts Expect? (Zacks)
Jul-16-24 09:00AM	MediaAlpha To Report Second Quarter 2024 Financial Results on July 31, 2024 (GlobeNewswire)
Jun-24-24 01:51PM	WolfPack Research Slams MediaAlpha (MAX) Stock in New Short Report (InvestorPlace) -5.37%
May-15-24 08:17AM	Keefe, Bruyette & Woods Raises Price Target on MediaAlpha to $25 From $19, Maintains Outperform Rating (MT Newswires)
May-10-24 12:44PM	White Mountains Insurance Group Ltd (WTM) Q1 2024 Earnings: Solid Performance with Key Growth ... (GuruFocus.com)
09:30AM	MediaAlpha Closes $144.2 Million Secondary Offering (MT Newswires)
08:55AM	MediaAlpha Announces Closing of Secondary Offering by White Mountains Insurance Group and Insignia Capital Group (GlobeNewswire)
May-09-24 09:00AM	MediaAlpha To Present at Upcoming Investor Conferences (GlobeNewswire)
07:09AM	Bull Of The Day:MediaAlpha (MAX) (Zacks)
May-08-24 07:31AM	Today's Biggest Pre-Market Stock Movers: 10 Top Gainers and Losers on Wednesday (InvestorPlace) -9.87%
07:29AM	White Mountains Insurance to Divest $79 Million Worth of MediaAlpha Shares at $19 per Share (MT Newswires)
May-07-24 08:29PM	MediaAlpha Announces Pricing of Secondary Offering by White Mountains Insurance Group and Insignia Capital Group (GlobeNewswire)
04:18PM	MediaAlpha Announces Launch of Secondary Offering (GlobeNewswire)
May-06-24 08:45AM	MediaAlpha, Inc. (NYSE:MAX) Q1 2024 Earnings Call Transcript (Insider Monkey)
May-02-24 11:57AM	JPMorgan Adjusts MediaAlpha Price Target to $30 From $18, Maintains Overweight Rating (MT Newswires)
10:54AM	Q1 2024 Mediaalpha Inc Earnings Call (Thomson Reuters StreetEvents)
03:46AM	MediaAlpha Inc (MAX) (Q1 2024) Earnings Call Transcript Highlights: Surging Growth and ... (GuruFocus.com)
May-01-24 08:56PM	MAX Stock Earnings: MediaAlpha Beats EPS, Beats Revenue for Q1 2024 (InvestorPlace)
05:59PM	MediaAlpha Inc (MAX) Q1 2024 Earnings: Surpasses Revenue Forecasts Despite Net Loss (GuruFocus.com)
04:05PM	MediaAlpha Announces First Quarter 2024 Financial Results (GlobeNewswire)
Apr-22-24 06:15PM	MediaAlpha, Inc. (MAX) Advances But Underperforms Market: Key Facts (Zacks)
Apr-12-24 07:35AM	MediaAlpha (MAX) Surges 6.9%: Is This an Indication of Further Gains? (Zacks)
Apr-10-24 04:05PM	MediaAlpha To Report First Quarter 2024 Financial Results on May 1, 2024 (GlobeNewswire) +6.85%
Mar-07-24 04:17PM	MediaAlpha Announces Launch of Secondary Offering (GlobeNewswire) -10.57%
Feb-29-24 12:00PM	What Makes MediaAlpha, Inc. (MAX) a Strong Momentum Stock: Buy Now? (Zacks)
Feb-21-24 02:50PM	Why MediaAlpha Stock Is Soaring Today (Motley Fool) +24.75%
08:23AM	MediaAlpha, Inc. (NYSE:MAX) Q4 2023 Earnings Call Transcript (Insider Monkey)
08:03AM	Q4 2023 Mediaalpha Inc Earnings Call (Thomson Reuters StreetEvents)
Feb-20-24 05:25PM	MediaAlpha, Inc. (MAX) Reports Q4 Loss, Tops Revenue Estimates (Zacks)
04:42PM	MediaAlpha Inc (MAX) Reports Mixed Financial Results for Q4 and Full Year 2023 (GuruFocus.com)
04:05PM	MediaAlpha Announces Fourth Quarter and Full Year 2023 Financial Results (GlobeNewswire)
Feb-15-24 09:48AM	MediaAlpha, Inc. (MAX) Soars 5.4%: Is Further Upside Left in the Stock? (Zacks)
Feb-07-24 08:34AM	White Mountains Insurance Group Ltd Reports Solid Growth in Book Value Per Share (GuruFocus.com)
Jan-31-24 04:05PM	MediaAlpha To Report Fourth Quarter and Full Year 2023 Financial Results on February 20, 2024 (GlobeNewswire)
Nov-02-23 02:02PM	MediaAlpha, Inc. (NYSE:MAX) Q3 2023 Earnings Call Transcript (Insider Monkey) -5.22%
11:25AM	Q3 2023 Mediaalpha Inc Earnings Call (Thomson Reuters StreetEvents)
Nov-01-23 06:35PM	MediaAlpha Inc (MAX) Reports Q3 2023 Earnings: Revenue Down 16% YoY, Adjusted EBITDA Grows (GuruFocus.com)
04:05PM	MediaAlpha Announces Third Quarter 2023 Financial Results (GlobeNewswire)
Oct-12-23 04:05PM	MediaAlpha To Report Third Quarter 2023 Financial Results on November 1, 2023 (GlobeNewswire) +8.27%
Aug-04-23 09:14AM	MediaAlpha, Inc. (NYSE:MAX) Q2 2023 Earnings Call Transcript (Insider Monkey)
02:40AM	4 big analyst cuts: Etsy slashed to market perform, Moderna downgraded twice (Investing.com)
Aug-02-23 06:15PM	MediaAlpha, Inc. (MAX) Reports Q2 Loss, Tops Revenue Estimates (Zacks) -8.25% +5.73%
04:05PM	MediaAlpha Announces Second Quarter 2023 Financial Results (Business Wire)
Jul-26-23 10:02AM	Analysts Estimate MediaAlpha, Inc. (MAX) to Report a Decline in Earnings: What to Look Out for (Zacks)
Jul-19-23 07:35AM	Loss-making MediaAlpha (NYSE:MAX) sheds a further US$57m, taking total shareholder losses to 16% over 1 year (Simply Wall St.)
Jul-13-23 09:00AM	MediaAlpha to Report Second Quarter 2023 Financial Results on August 2, 2023 (Business Wire) -8.33%
Jun-30-23 08:00AM	White Mountains Insurance Group, Ltd. Announces the Final Results of White Mountains Insurance Group, Ltd. and WM Hinson (Bermuda) Ltd.'s Tender Offer for up to 5,916,816 Shares of Class A Common Stock of MediaAlpha, Inc. (PR Newswire)
Jun-27-23 08:00AM	White Mountains Insurance Group, Ltd. Announces the Preliminary Results of White Mountains Insurance Group, Ltd. and WM Hinson (Bermuda) Ltd.'s Tender Offer for up to 5,000,000 Shares of Class A Common Stock of MediaAlpha, Inc. (PR Newswire)
May-26-23 06:15AM	White Mountains Insurance Group, Ltd. Announces that White Mountains Insurance Group, Ltd. and WM Hinson (Bermuda) Ltd. Commence Tender Offer for up to 5,000,000 Shares of Class A Common Stock of MediaAlpha, Inc. (PR Newswire) +22.11%
May-10-23 09:00AM	MediaAlpha To Present at Upcoming Investor Conferences (Business Wire) +7.65%
06:04AM	News Flash: 8 Analysts Think MediaAlpha, Inc. (NYSE:MAX) Earnings Are Under Threat (Simply Wall St.)
May-08-23 08:46AM	What Is MediaAlpha, Inc.'s (NYSE:MAX) Share Price Doing? (Simply Wall St.)

MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company was founded by Steven M. Yi, Eugene Nonko, and Ambrose Wang in June 2011 and is headquartered in Los Angeles, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Cramer Keith	Chief Revenue Officer	Feb 15 '25	Option Exercise	0.00	14,985	0	14,985	Feb 18 06:08 PM
Thompson Patrick Ryan	See Remarks	Feb 15 '25	Option Exercise	0.00	9,772	0	588,710	Feb 18 06:07 PM
Yi Steven	See Remarks	Feb 15 '25	Option Exercise	0.00	18,294	0	2,311,400	Feb 18 06:07 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Feb 15 '25	Option Exercise	0.00	8,420	0	261,257	Feb 18 06:07 PM
Nonko Eugene	See Remarks	Feb 15 '25	Option Exercise	0.00	18,294	0	1,550,228	Feb 18 06:07 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Nov 15 '24	Option Exercise	0.00	8,418	0	263,962	Nov 18 07:22 PM
Nonko Eugene	See Remarks	Nov 15 '24	Option Exercise	0.00	18,294	0	1,531,934	Nov 18 07:22 PM
Thompson Patrick Ryan	See Remarks	Nov 15 '24	Option Exercise	0.00	9,772	0	592,407	Nov 18 07:22 PM
Yi Steven	See Remarks	Nov 15 '24	Option Exercise	0.00	18,294	0	2,293,106	Nov 18 07:21 PM
Nonko Eugene	See Remarks	Oct 30 '24	Sale	20.67	72,000	1,487,959	1,550,990	Nov 01 08:28 PM
Yi Steven	See Remarks	Oct 30 '24	Sale	20.66	72,000	1,487,750	2,312,162	Nov 01 08:27 PM
Yi Steven	Officer	Oct 30 '24	Proposed Sale	20.66	72,000	1,487,752		Oct 30 05:07 PM
Nonko Eugene	Officer	Oct 30 '24	Proposed Sale	20.67	72,000	1,487,957		Oct 30 05:06 PM
Nonko Eugene	See Remarks	Aug 15 '24	Option Exercise	0.00	18,294	0	1,622,990	Aug 15 07:49 PM
Yi Steven	See Remarks	Aug 15 '24	Option Exercise	0.00	18,294	0	2,384,162	Aug 15 07:49 PM
Thompson Patrick Ryan	See Remarks	Aug 15 '24	Option Exercise	0.00	9,772	0	596,105	Aug 15 07:49 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	Aug 15 '24	Option Exercise	0.00	8,419	0	266,317	Aug 15 07:49 PM
Thompson Patrick Ryan	See Remarks	May 15 '24	Option Exercise	0.00	9,772	0	596,121	May 20 07:15 PM
COYNE JEFFREY B	GENERAL COUNSEL AND SECRETARY	May 15 '24	Option Exercise	0.00	8,419	0	265,933	May 20 07:13 PM
Nonko Eugene	See Remarks	May 15 '24	Option Exercise	0.00	18,293	0	1,872,038	May 20 07:10 PM
Yi Steven	See Remarks	May 15 '24	Option Exercise	0.00	18,293	0	2,365,868	May 20 07:09 PM
INSIGNIA CAPITAL PARTNERS GP,	10% Owner	May 10 '24	Sale	19.00	2,589,800	49,206,200	0	May 13 06:51 PM

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MediaAlpha Inc

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