Index
RUT
Market Cap
561.09M
Enterprise Value
464.70M
Income
-12.17M
Sales
342.01M
Book/sh
1.53
Cash/sh
0.99
Dividend Est.
-
Dividend TTM
-
Dividend Ex-Date
-
Dividend Gr. 3/5Y
- -
Payout
-
Employees
174
IPO
May 05, 2021
P/E
-
Forward P/E
46.83
PEG
2.01
P/S
1.64
P/B
3.42
P/C
5.30
P/FCF
10.64
EV/EBITDA
341.69
EV/Sales
1.36
Quick Ratio
2.97
Current Ratio
3.94
Debt/Eq
0.06
LT Debt/Eq
0.01
Option/Short
Yes / Yes
EPS (ttm)
-0.11
EPS next Y
0.11
EPS next Q
0.00
EPS this Y
58.36%
EPS next Y
-5.63%
EPS next 5Y
23.28%
EPS past 3/5Y
35.75% 2.55%
Sales past 3/5Y
5.79% 4.32%
EPS Y/Y TTM
-282.39%
Sales Y/Y TTM
-12.26%
EPS Q/Q
178.76%
Sales Q/Q
-10.87%
Insider Own
14.95%
Insider Trans
-4.75%
Inst Own
53.53%
Inst Trans
2.95%
ROA
-5.19%
ROE
-6.87%
ROIC
-7.19%
Gross Margin
36.27%
Oper. Margin
-2.36%
Profit Margin
-3.56%
SMA20
11.66%
SMA50
26.16%
SMA200
64.60%
Trades
Shs Outstand
109.09M
Shs Float
91.24M
52W High
5.84 -10.45%
52W Low
2.07 152.66%
Volatility
4.76% 5.51%
ATR (14)
0.26
RSI (14)
67.58
Beta
2.21
Rel Volume
0.04
Avg Volume
1.95M
Volume
4,108
Perf Week
10.11%
Perf Month
36.20%
Perf Quarter
46.91%
Perf Half Y
131.42%
Perf YTD
102.71%
Perf Year
32.07%
Perf 3Y
265.73%
Perf 5Y
-48.32%
Perf 10Y
-
Prev Close
5.20
Price
5.23
Change %
0.67%
Date
Action
Analyst
Rating Change
Price Target Change
Jan-16-26 Downgrade
JP Morgan
Overweight → Underweight
Nov-06-25 Reiterated
Telsey Advisory Group
Market Perform
$6 → $3
Nov-06-25 Downgrade
Lake Street
Buy → Hold
$3
Aug-07-25 Reiterated
Telsey Advisory Group
Market Perform
$7 → $6
Jan-10-25 Reiterated
Telsey Advisory Group
Market Perform
$6 → $7
Dec-17-24 Downgrade
Loop Capital
Buy → Hold
$7
Nov-13-24 Reiterated
Telsey Advisory Group
Market Perform
$4 → $6
Nov-13-24 Reiterated
Alliance Global Partners
Buy
$5.75 → $8
Sep-10-24 Initiated
B. Riley Securities
Buy
$6.50
Aug-06-24 Initiated
Northland Capital
Outperform
$6
Jun-25-24 Upgrade
Loop Capital
Hold → Buy
$3
Apr-04-24 Initiated
Lake Street
Buy
$6
Feb-06-24 Initiated
Alliance Global Partners
Buy
$5.75
Mar-17-23 Downgrade
Telsey Advisory Group
Outperform → Market Perform
$6 → $2
Jun-09-22 Downgrade
Loop Capital
Buy → Hold
$5 → $3
Mar-28-22 Downgrade
BofA Securities
Neutral → Underperform
$13 → $6.50
Mar-25-22 Downgrade
Jefferies
Buy → Hold
$11 → $5
Mar-25-22 Downgrade
Guggenheim
Buy → Neutral
Aug-16-21 Upgrade
Guggenheim
Neutral → Buy
$14
Aug-16-21 Downgrade
Morgan Stanley
Overweight → Equal-Weight
$17.50 → $11
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(Associated Press Finance)
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Nov-05-25 05:44PM
(Associated Press Finance)
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Aug-22-25 02:56PM
Aug-13-25 01:36AM
Aug-12-25 03:25AM
Aug-11-25 12:45AM
Aug-07-25 10:30AM
(Associated Press Finance)
-17.26%
Aug-06-25 06:41PM
05:00PM
(Associated Press Finance)
04:05PM
Aug-04-25 11:15PM
Jul-24-25 05:50PM
Jul-23-25 04:05PM
Jul-16-25 12:31AM
Jul-15-25 01:00PM
Jul-03-25 04:05PM
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Jun-21-25 10:15AM
Jun-20-25 12:03AM
May-29-25 09:40AM
May-27-25 11:31PM
May-13-25 09:55AM
May-08-25 03:32AM
May-07-25 08:57PM
08:57PM
04:21PM
(Associated Press Finance)
04:12PM
04:07PM
04:02PM
10:00AM
The Honest Co., Inc. is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. The company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. The Honest Co., Inc. was founded by Jessica Alba, Christopher Gavigan, Sean Kane, Brian S. Lee, and Jessica Marie Warren in 2011 and is headquartered in Los Angeles, CA.
CEO & Director Ms. Carla Vernon
Founder & Director Ms. Jessica Marie Warren
Chief Financial & Operating Officer and Principal Financial Mr. Curtiss Bruce
Senior Vice President of Supply Chain Mr. Etienne von Kunssberg
Senior VP Mr. Brendan Sheehey
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Sternweis Thomas SVP, Enterprise Dev. & Strat. Aug 20 '26 Sale 4.99 6,403 31,951 454,394 Aug 24 05:31 PM Sheehey Brendan General Counsel Aug 20 '26 Sale 4.99 9,664 48,223 706,224 Aug 24 05:30 PM Mayle Jonathan SVP, Customer Sales Aug 20 '26 Sale 4.99 6,161 30,743 363,994 Aug 24 05:29 PM von Kunssberg Etienne SVP, Supply Chain Aug 21 '26 Sale 5.01 4,578 22,936 383,517 Aug 24 05:28 PM von Kunssberg Etienne SVP, Supply Chain Aug 20 '26 Sale 4.99 2,617 13,059 282,296 Aug 24 05:28 PM Vernon Carla Chief Executive Officer Aug 20 '26 Sale 4.99 117,893 588,286 3,828,558 Aug 24 05:26 PM Bruce Curtiss James III Chief Fin. & Operating Officer Aug 20 '26 Sale 4.99 3,129 15,614 582,986 Aug 24 05:15 PM Ball Dorria L. Chief People Officer Aug 20 '26 Sale 4.99 6,812 33,992 418,584 Aug 24 05:13 PM ETIENNE E VON KUNSSBERG Officer Aug 21 '26 Proposed Sale 5.01 4,578 22,940 Aug 21 04:36 PM Thomas Sternweis Officer Aug 20 '26 Proposed Sale 4.96 6,317 31,332 Aug 20 05:13 PM Jonathan Mayle Officer Aug 20 '26 Proposed Sale 4.96 6,077 30,142 Aug 20 05:00 PM Etienne von Kunssberg Officer Aug 20 '26 Proposed Sale 4.96 2,582 12,807 Aug 20 04:49 PM Dorra Ball Officer Aug 20 '26 Proposed Sale 4.96 6,724 33,351 Aug 20 04:39 PM Curtiss Bruce Officer Aug 20 '26 Proposed Sale 4.96 3,088 15,316 Aug 20 04:30 PM Carla Vernon Officer Aug 20 '26 Proposed Sale 4.96 116,413 577,408 Aug 20 04:25 PM Brendan Sheehey Officer Aug 20 '26 Proposed Sale 4.96 9,538 47,308 Aug 20 04:16 PM Turner Andrea Director Aug 10 '26 Sale 5.30 34,396 182,299 282,304 Aug 11 05:51 PM Turner Andrea Director Aug 11 '26 Sale 5.21 29,899 155,774 252,405 Aug 11 05:51 PM Mayle Jonathan SVP, Customer Sales Aug 10 '26 Sale 5.22 79,000 412,380 370,155 Aug 11 05:30 PM JONATHAN MAYLE Officer Aug 10 '26 Proposed Sale 5.22 79,000 412,111 Aug 10 04:20 PM Andrea Turner Director Aug 10 '26 Proposed Sale 5.46 64,295 351,051 Aug 07 04:54 PM von Kunssberg Etienne SVP, Supply Chain May 22 '26 Sale 3.34 4,544 15,177 284,913 May 22 08:01 PM von Kunssberg Etienne SVP, Supply Chain May 20 '26 Sale 3.14 2,651 8,324 289,457 May 22 06:17 PM Vernon Carla Chief Executive Officer May 20 '26 Sale 3.14 119,389 374,881 3,946,451 May 22 06:13 PM Winchell Stephen Chief Innovation Officer May 20 '26 Sale 3.14 12,886 40,462 483,293 May 22 06:07 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. May 20 '26 Sale 3.14 6,673 20,953 460,797 May 22 06:04 PM Sheehey Brendan General Counsel May 20 '26 Sale 3.14 9,784 30,722 715,888 May 22 06:00 PM Mayle Jonathan SVP, Customer Sales May 20 '26 Sale 3.14 6,236 19,581 449,155 May 22 05:52 PM Bruce Curtiss James III Chief Financial Officer May 20 '26 Sale 3.14 12,669 39,781 526,157 May 22 05:36 PM Ball Dorria L. Chief People Officer May 20 '26 Sale 3.14 6,899 21,663 425,396 May 22 05:22 PM ETIENNE E VON KUNSSBERG Officer May 22 '26 Proposed Sale 3.34 4,544 15,159 May 22 04:02 PM Brendan Sheehey Officer May 20 '26 Proposed Sale 3.22 9,537 30,709 May 20 09:21 AM Carla Vernon Officer May 20 '26 Proposed Sale 3.22 116,413 374,850 May 20 09:20 AM Curtiss Bruce Officer May 20 '26 Proposed Sale 3.22 12,351 39,770 May 20 09:19 AM Dorria L. Ball Officer May 20 '26 Proposed Sale 3.22 6,816 21,948 May 20 09:18 AM Etienne von Kunssberg Officer May 20 '26 Proposed Sale 3.22 2,582 8,314 May 20 09:17 AM Jonathan Mayle Officer May 20 '26 Proposed Sale 3.22 7,242 23,319 May 20 09:15 AM Thomas Sternweis Officer May 20 '26 Proposed Sale 3.22 6,503 20,940 May 20 09:14 AM Stephen Winchell Officer May 20 '26 Proposed Sale 3.22 12,563 40,453 May 20 09:13 AM von Kunssberg Etienne SVP, Supply Chain Mar 09 '26 Sale 2.75 16,602 45,656 292,108 Mar 10 04:24 PM Ball Dorria L. Chief People Officer Mar 05 '26 Sale 2.85 15,099 43,032 432,295 Mar 09 04:59 PM Mayle Jonathan SVP, Customer Sales Mar 05 '26 Sale 2.85 12,725 36,266 455,391 Mar 09 04:58 PM Sheehey Brendan General Counsel Mar 05 '26 Sale 2.85 22,556 64,285 725,672 Mar 09 04:56 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. Mar 05 '26 Sale 2.85 14,866 42,368 467,470 Mar 09 04:54 PM Vernon Carla Chief Executive Officer Mar 05 '26 Sale 2.85 129,335 368,605 4,065,546 Mar 09 04:53 PM von Kunssberg Etienne SVP, Supply Chain Mar 05 '26 Sale 2.85 12,179 34,710 308,710 Mar 09 04:52 PM Winchell Stephen Chief Innovation Officer Mar 05 '26 Sale 2.85 21,287 60,668 496,179 Mar 09 04:45 PM ETIENNE E VON KUNSSBERG Officer Mar 09 '26 Proposed Sale 2.75 16,602 45,657 Mar 09 04:07 PM Dorria Ball Officer Mar 06 '26 Proposed Sale 2.93 14,694 43,053 Mar 06 06:13 PM Jonathan Mayle Officer Mar 06 '26 Proposed Sale 2.93 12,385 36,288 Mar 06 06:01 PM Brendan Sheehey Officer Mar 06 '26 Proposed Sale 2.93 21,953 64,322 Mar 06 05:52 PM Steve Winchell Officer Mar 06 '26 Proposed Sale 2.93 20,719 60,707 Mar 06 05:47 PM Thomas Sternweis Officer Mar 06 '26 Proposed Sale 2.93 14,468 42,391 Mar 06 05:42 PM Carla Vernon Officer and Director Mar 06 '26 Proposed Sale 2.93 125,611 368,040 Mar 06 05:41 PM Etienne von Kunssberg Officer Mar 06 '26 Proposed Sale 2.93 11,853 34,729 Mar 06 05:41 PM Winchell Stephen Chief Innovation Officer Mar 03 '26 Sale 2.84 73,685 209,265 517,466 Mar 04 04:39 PM STEPHEN WINCHELL Officer Mar 03 '26 Proposed Sale 2.84 73,685 209,288 Mar 03 06:08 PM Barton Katherine Chief Growth Officer Nov 21 '25 Sale 2.53 5,049 12,774 858,649 Nov 21 04:41 PM Winchell Stephen Chief Innovation Officer Nov 20 '25 Sale 2.60 10,595 27,547 399,662 Nov 21 04:17 PM Vernon Carla Chief Executive Officer Nov 20 '25 Sale 2.60 97,505 253,513 2,901,488 Nov 21 04:15 PM Sternweis Thomas SVP, Enterprise Dev. & Strat. Nov 20 '25 Sale 2.60 5,071 13,185 285,808 Nov 21 04:14 PM Sheehey Brendan General Counsel Nov 20 '25 Sale 2.60 11,849 30,807 556,739 Nov 21 04:12 PM Mayle Jonathan SVP, Customer Sales Nov 20 '25 Sale 2.60 4,722 12,277 293,424 Nov 21 04:09 PM KATHERINE E BARTON Officer Nov 21 '25 Proposed Sale 2.53 5,049 12,774 Nov 21 04:09 PM Barton Katherine Chief Growth Officer Nov 20 '25 Sale 2.60 28,896 75,130 863,698 Nov 21 04:08 PM Ball Dorria L. Chief People Officer Nov 20 '25 Sale 2.60 4,767 12,394 262,624 Nov 21 04:05 PM Thomas Sternweis Officer Nov 20 '25 Proposed Sale 2.53 5,071 12,830 Nov 20 09:39 PM Stephen Winchell Officer Nov 20 '25 Proposed Sale 2.53 10,595 26,805 Nov 20 09:30 PM Katherine Barton Officer Nov 20 '25 Proposed Sale 2.53 28,896 73,107 Nov 20 09:20 PM Jonathan Mayle Officer Nov 20 '25 Proposed Sale 2.53 4,722 11,947 Nov 20 09:09 PM Dorria Ball Officer Nov 20 '25 Proposed Sale 2.53 4,767 12,061 Nov 20 08:59 PM Carla Vernon Officer and Director Nov 20 '25 Proposed Sale 2.53 97,505 246,688 Nov 20 08:47 PM Brendan Sheehey Officer Nov 20 '25 Proposed Sale 2.53 11,849 29,978 Nov 20 08:27 PM