Guggenheim Raises PT on Kroger Co. Stock to $78, Maintains Buy Rating

The Kroger Co. (NYSE:KR) is one of the 12 Best Stocks to Invest in for Good Returns. On June 23, Guggenheim raised the price target on The Kroger Co. (NYSE:KR) stock from $73 to $78, maintaining its Buy rating.

Guggenheim analyst John Heinbockel increased the price target on KR as he believes that Kroger is making progress to restore food volume growth and reduce major e-commerce losses. Heinbockel added that although work remains to close the top-line gap with key club competitors, Kroger’s seems to be thriving across the e-commerce segment. The company’s e-commerce sales soared by 15% during Q1 2025, driven by order accuracy and reduced pickup wait times, leading to higher customer engagement. The company’s Our Brands segment outperformed national brands for the seventh straight quarter in Q1, fueled by high-quality products and innovation, such as the release of 80 new protein products.

Heinbockel’s “longstanding” Buy rating is further backed by Kroger Co.’s (NYSE:KR) defensive positioning during the macro uncertainty and a $6 billion share buyback during the next 18 months.

The Kroger Co. (NYSE:KR) is a food and drug retailer. The company operates supermarkets, multi-department stores, and fulfilment centers throughout the U.S.

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Disclosure: None. This article is originally published at Insider Monkey.