Life360 Launches New Ad Platform Innovations for Enhanced Real-World Targeting, Measurement

Life360 Inc. (NASDAQ:LIF) is one of the best young stocks to buy and hold for 5 years. On June 12, Life360 announced two significant innovations within its advertising platform: Place Ads by Life360 and Uplift by Life360. These tools redefine real-world targeting and measurement for advertisers, deliver brand messages based on family behavior, and provide deterministic measurement of in-store impact.

Life360’s advertising platform uses its engaged global community of over 83 million monthly active users/MAU as of March 31 this year. On average, members open the app 5 times per day, making it one of the top 15 US iOS apps by daily engagement. The foundation of both Place Ads and Uplift lies in Life360’s unique location intelligence, built on continuous first-party signals. ~95% of Life360 members share their location.

By analyzing movement patterns and household-level insights, Place Ads predicts family needs based on places visited, companions, and likely next destinations. Uplift by Life360 provides deterministic footfall measurement, directly connecting ad exposure to store visit uplift without relying on modeled or third-party data.

Life360 Inc. (NASDAQ:LIF) operates a technology platform to locate people, pets, and things in North America, Europe, the Middle East, Africa, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.