Southwest Airlines Co. (LUV) Expanding to St Thomas to Strengthen Revenue Base

Southwest Airlines Co (NYSE:LUV) is one of the best airline stocks to buy according to hedge funds. On July 14, the airline confirmed plans to add new travel destinations for the first time since 2021. St Thomas in the U.S. Virgin Islands is poised to become its ninth island destination in the Atlantic basin starting in 2026.

The airline is to offer travel services to Cyril E. King International Airport on the island as it seeks to meet customer demand for new destinations. The expansion will also allow the airline to enhance its service offerings. The addition of St. Thomas will allow Southwest Airlines to attract more leisure travelers and boost ticket sales.

Southwest Airlines also plans to offer new fare bundles and reconfigure its fleet. The plans entail offering premium seating options. It also plans to improve customer experience. In return, the airline aims to capture a larger market share and expand its revenue base.

Southwest Airlines Co (NYSE:LUV) is an American airline renowned for its low-cost, point-to-point service and commitment to providing friendly and efficient air travel. It operates short-to-medium haul flights within the United States, with some international service.

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Disclosure: None. This article is originally published at Insider Monkey.