Apple Inc. (AAPL)'s "Got Game," Says Jim Cramer

We recently published 10 Stocks Jim Cramer Discussed As He Shared Key Insights From Morgan Stanley’s CEO. Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer recently discussed.

Cramer has consistently discussed Apple Inc. (NASDAQ:AAPL) over the past few weeks. These days, the firm’s troubles with the US government are on the CNBC TV host’s mind. Cramer believes that Apple Inc. (NASDAQ:AAPL) needs to spend its $500 billion investment commitment in the US in order to curry favor with the Trump administration. This time, he commented on how Apple Inc. (NASDAQ:AAPL) is making a name for itself in the content production business:

[AAPL]”By the way, Apple came up in their conversation. Now I’m quoting our own people, but, that Apple’s got game. And that’s true. But Apple lives and dies by the cellphone.

“[On F1 movie showing Apple’s logo in the cinema] I know. And one of the things happening is they push you to . . for the morning shows. This is one of the myriad reasons why I want them to buy Perplexity. Cause they can push it to Perplexity all day. I’m afraid they’re still stuck in the old model. They think that someone’s going to pay them, to be exclusive. But the problem is is that the Justice Department doesn’t like that. . . that model might be over. You can’t get them to pay you. You have to pay them.”

Previously, Cramer commented on Apple Inc. (NASDAQ:AAPL)’s AI strategy:

“This is one of the reasons why I’m so concerned about Apple. Here’s a company with absolutely no AI strategy that I can see that does buying back stock endlessly, which, by the way, has accomplished nothing. Take it from me… And it started down the path of the old IBM where if it wasn’t invented there, it wasn’t good enough. We know where that strategy only… [brought] IBM, and it took many years to recover from it. Apple can change course by spending big money to acquire Perplexity, which I regard as a just-the-facts-ma’am engine, no bias that I can find. Right now, at this very moment… where there’s no clear winner, and each offering seems to be fighting for second place, Apple can step in to become the number one AI chat company immediately…

Unlike these other guys, Apple knows how to promote, and it’s got the App Store to do it. But I fear that they don’t want to take the risk because this business will be all or nothing like Search, and they fear they could be nothing. I’m on Perplexity 50 times a day, and buying it would be electric.”

While we acknowledge the potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.