AAPL

Apple Inc

Oct 09 • 04:00PM ET

254.04

-4.02 -1.56 %

Technology • Consumer Electronics • USA • NASD

Peers: MSFT SONY DELL GOOGL HPQ AMZN NVDA IBM META NFLX

| Held by: VTI VOO IVV SPY VUG QQQ VGT IWF XLK SPLG

Index	DJIA, NDX, S&P 500	P/E	38.62	EPS (ttm)	6.58	Insider Own	0.10%	Shs Outstand	14.86B	Perf Week	-1.20%
Market Cap	3770.05B	Forward P/E	31.68	EPS next Y	8.02	Insider Trans	-2.33%	Shs Float	14.83B	Perf Month	12.02%
Enterprise Value	3816.38B	PEG	4.18	EPS next Q	1.76	Inst Own	64.42%	Short Float	0.80%	Perf Quarter	20.31%
Income	99.28B	P/S	9.23	EPS this Y	9.25%	Inst Trans	0.74%	Short Ratio	2.17	Perf Half Y	27.75%
Sales	408.62B	P/B	57.33	EPS next Y	8.72%	ROA	29.94%	Short Interest	118.20M	Perf YTD	1.45%
Book/sh	4.43	P/C	68.09	EPS next 5Y	9.23%	ROE	149.81%	52W High	260.10 -2.33%	Perf Year	14.59%
Cash/sh	3.73	P/FCF	39.20	EPS past 3/5Y	2.71% 15.41%	ROIC	66.96%	52W Low	169.21 50.13%	Perf 3Y	73.88%
Dividend Est.	1.03 (0.40%)	EV/EBITDA	26.93	Sales past 3/5Y	2.25% 8.51%	Gross Margin	46.68%	Volatility	1.46% 1.70%	Perf 5Y	124.77%
Dividend TTM	1.02 (0.40%)	EV/Sales	9.34	EPS Y/Y TTM	0.15%	Oper. Margin	31.87%	ATR (14)	4.35	Perf 10Y	827.32%
Dividend Ex-Date	Aug 11, 2025	Quick Ratio	0.83	Sales Y/Y TTM	5.97%	Profit Margin	24.30%	RSI (14)	60.85	Recom	2.08
Dividend Gr. 3/5Y	4.86% 5.50%	Current Ratio	0.87	EPS Q/Q	12.19%	SMA20	1.39%	Beta	1.08	Target Price	251.24
Payout	16.11%	Debt/Eq	1.54	Sales Q/Q	9.63%	SMA50	7.52%	Rel Volume	0.70	Prev Close	258.06
Employees	164000	LT Debt/Eq	1.25	Earnings	Jul 31 AMC	SMA200	14.28%	Avg Volume	54.50M	Price	254.04
IPO	Dec 12, 1980	Option/Short	Yes / Yes	EPS/Sales Surpr.	9.18% 4.99%	Trades		Volume	38,190,514	Change	-1.56%

Date	Action	Analyst	Rating Change	Price Target Change
Oct-03-25	Downgrade	Jefferies	Hold → Underperform	$205.16
Oct-02-25	Reiterated	Morgan Stanley	Overweight	$240 → $298
Oct-01-25	Initiated	Seaport Research Partners	Buy	$310
Sep-26-25	Reiterated	Evercore ISI	Outperform	$260 → $290
Sep-22-25	Reiterated	Wedbush	Outperform	$270 → $310
Sep-19-25	Reiterated	JP Morgan	Overweight	$255 → $280
Sep-16-25	Initiated	Bernstein	Outperform	$290
Sep-11-25	Downgrade	DA Davidson	Buy → Neutral	$250
Sep-04-25	Upgrade	MoffettNathanson	Sell → Neutral	$225
Aug-21-25	Reiterated	Loop Capital	Hold	$230 → $226
Aug-07-25	Reiterated	BofA Securities	Buy	$240 → $250
Aug-01-25	Reiterated	UBS	Neutral	$210 → $220
Aug-01-25	Reiterated	Raymond James	Outperform	$230 → $240
Aug-01-25	Reiterated	Morgan Stanley	Overweight	$235 → $240
Aug-01-25	Reiterated	Monness Crespi & Hardt	Buy	$245 → $270
Aug-01-25	Reiterated	JP Morgan	Overweight	$250 → $255
Aug-01-25	Reiterated	Citigroup	Buy	$240 → $245
Aug-01-25	Reiterated	BofA Securities	Buy	$235 → $240
Aug-01-25	Reiterated	Barclays	Underweight	$173 → $180
Jul-02-25	Upgrade	Jefferies	Underperform → Hold	$188.32

Show Previous Ratings

Today 02:30AM	Bubble or Not, the AI Spending Binge Is Unprecedented in Every Way (Barrons.com)
Oct-09-25 05:45PM	Apple (AAPL) Declines More Than Market: Some Information for Investors (Zacks)
04:31PM	Former Northrop Grumman CEO Ronald Sugar And Ex-CIA Venture Chief Gilman Louie Join Ursa Major Board To Scale Hypersonic Defense Tech (Benzinga)
08:03AM	Apple Harvests Demand - And Picks This Fight With Meta, Google (Investor's Business Daily)
02:40PM	Alphabet Unveils Gemini Enterprise AI for Business Clients (GuruFocus.com)
12:04PM	Loading…
12:04PM	MP Gains 135% Post Securing U.S. Govt. Backing: Buy, Hold or Sell? (Zacks)
11:55AM	What Do Charts Say About the Dow? 3 Favorite Stocks That Could Lead a Year-End Push (Barrons.com)
10:35AM	Tech stocks weigh on market (MarketWatch)
10:00AM	Why Citi believes blockchain is here to stay on Wall Street (Fortune)
09:15AM	Company News for Oct 9, 2025 (Zacks)
09:00AM	Intel unveils Core Ultra series 3 chip in major test for ailing chipmaker (Yahoo Finance)
09:00AM	Inside Intels big bet to save US chipmaking and itself (Financial Times)
08:40AM	China Blacklists Researcher That Exposed Huawei Chip Secrets (Bloomberg)
07:44AM	Apple (AAPL) Rebounded as Investors' Concerns Eased (Insider Monkey)
06:03AM	Analysis-Musk's record Tesla package will pay him tens of billions even if he misses most goals (Reuters)
05:54AM	Loading…
05:54AM	TSMC posts forecast-beating Q3 revenue surge on AI boom (Reuters Videos)
03:04AM	China Widens Rare Earth Curbs Ahead of Critical Xi-Trump Meeting (Bloomberg)
12:56AM	OpenAI's Sora app tops iPhone downloads amid deepfake concerns and revised usage policies (DigiTimes)
Oct-08-25 11:29PM	OpenAI's DevDay Keynote, Where My Skepticism Is Found, Jony Ive's Fireside Chat at DevDay (Above Avalon)
04:19PM	Here Are the 12 Best Buyback Aristocrat Stocks (Barrons.com)
04:19PM	Here Are the 12 Best 'Buyback Aristocrats' (Barrons.com)
03:38PM	Google Wants Right to Bundle Gemini AI App With Maps, YouTube (Bloomberg)
02:39PM	Is the Stock Market in an AI Bubble? Goldman Sachs Says No. (Barrons.com)
01:33PM	Should You Buy Apple Stock Before Oct. 30? (Motley Fool)
10:35AM	Stock Market Today: Dow Higher As Fed Report Looms; Nvidia Rises Amid Musk Deal (Live Coverage) (Investor's Business Daily)
09:12AM	Intel cut at HSBC as analysts question sustainability of deal-driven rally (Investing.com)
09:03AM	Goldman Sachs strategist: No stock market bubble, yet (Yahoo Finance)
08:59AM	Analyst Says Apple (AAPL) Is Going to Make a New All-Time High (Insider Monkey)
08:30AM	Zino: Apple must get the AI story right to drive the next upgrade cycle (CNBC TV)
06:13AM	Amkor expands Arizona semiconductor campus investment to $7B (Manufacturing Dive)
06:04AM	Loading…
06:04AM	JPMorgan Stays Bullish on Apple (AAPL) with Stable iPhone 17 Lead Times (Insider Monkey)
05:34AM	Jim Cramer Says Long-Term Apple Holders Are Winners (Insider Monkey)
Oct-07-25 01:30PM	Apple's Headset Strategy and Tesla's EV Sales Windfall (Motley Fool)
11:32AM	Strategy Ranks Among Top Five U.S. Corporate Treasuries With $80B in Bitcoin Holdings (Cryptonews)
10:05AM	At $1.2 Trillion, More High-Grade Debt Now Tied to AI Than Banks (Bloomberg)
09:00AM	Qualcomm to acquire Arduino amid edge computing push (Yahoo Finance)
08:59AM	Analyst Says Apple's (AAPL) Valuation Reflects "Overly Bullish" iPhone Outlook (Insider Monkey)
08:51AM	Why Jim Cramer thinks the stock market isn't loved (Yahoo Finance)
08:00AM	Tech Weekly: Massive chip deals, Meta's AI chats (Reuters Videos)
06:25AM	CNBC Changemakers and Power Players: How Laura Modi took on the baby formula industry and won big (CNBC TV)
06:00AM	Kentucky Governor Grapples With Tariffs, Says 2028 Call Can Wait (Bloomberg)
Oct-06-25 11:52PM	EA Sells to Private Equity, Gaming Industry Continues to Change, Anthropic's NYC Pop-up Shop (Above Avalon)
09:55PM	Largan sees September revenue surge from iPhone 17; 3Q25 earnings call set for Oct 9 (DigiTimes)
07:08PM	Google's Play Store shake-up looms after Supreme Court refuses to delay overhaul of the monopoly (Associated Press Finance)
04:24PM	Yes, AirPods Are Still Being Underestimated (AVALON Podcast) (Above Avalon)
04:06PM	The Third Quarter Was Tranquil. The Fourth Might Not Be. (Barrons.com)
03:04PM	Apple Supplier Foxconn Sees AI Server Demand Lifting Q4 Growth (GuruFocus.com)
02:44PM	MicroStrategy Didn't Buy Bitcoin Last Week. The Stock Is Gaining. (Barrons.com)
02:31PM	Qualcomm fights $647 million UK lawsuit over smartphone chip royalties (Reuters)
12:39PM	Wall Street analyst sees Bitcoin hitting new highs despite U.S. shutdown (TheStreet)
10:53AM	Why your S&P 500 index fund might be more risky than the internet bubble (MarketWatch)
09:19AM	Jim Cramer: Nvidia's next act will be bigger than gaming or AI (Yahoo Finance)
08:47AM	AAPL: Apple Faces 13% Value Loss After Failing To Lift iPhone Prices (GuruFocus.com)
08:30AM	Here's How Much a $1000 Investment in Apple Made 10 Years Ago Would Be Worth Today (Zacks)
07:50AM	Nvidia Stock Drops. Why OpenAI's New Deal Is Bad News for the Chip Leader. (Barrons.com)
07:47AM	A new era of financial service: The convergence of banking and telecom (Retail Banker International)
07:19AM	Nvidia Stock Rises. Sales From This Key Supplier Signals Strong AI Demand. (Barrons.com)
07:00AM	Nasdaq Has Become the Market of Choice for Dubious Penny-Stock IPOs (The Wall Street Journal)
07:00AM	5 Dividend Stocks to Hold for the Next 25 Years (Motley Fool)
05:48AM	Multicoin Exec Says GENIUS Act Will End Banks Rip-Off of Retail Depositors with Low Rates (Cryptonews)
05:45AM	5 Unstoppable "Magnificent Seven" Stocks to Buy in October (Motley Fool)
04:33AM	OpenAI Announcements Make Waves in Stock Market It Has Shunned (Bloomberg)
Oct-05-25 09:45PM	The Best Warren Buffett Stocks to Buy with $1,000 Right Now (Motley Fool)
09:23PM	Bitcoin Hits $125k All-Time High: 9 Must-See Charts (Zacks)
08:47PM	India roundup: Number of Apple suppliers in India likely reaches 45 (DigiTimes)
03:45PM	Apple Gears Up for Executive Shake-Up Here's Who's in the Succession Spotlight (Benzinga)
01:54PM	Let's Talk About Bloomberg's Vision Pro Hit Piece, Revisiting Apple's Spatial Computing Strategy (Above Avalon)
01:51PM	Amazon Unveils New Hardware, A Few Alexa+ Product Highlights, Search Party (Above Avalon)
01:47PM	Meta Launches Vibes, OpenAI Launches Sora 2, Sora as a Social App? (Above Avalon)
01:41PM	Why Is MP Materials Stock Sliding Right Now? (Motley Fool)
09:30AM	Wall Street, crypto industry say tokenization will reshape global markets: 'Its going to eat the entire financial system' (Yahoo Finance)
05:16AM	33.5% of Warren Buffett's $304 Billion Portfolio Is Invested in 4 Artificial Intelligence (AI) Stocks (Motley Fool)
04:38AM	Street Calls of the Week (Investing.com)
03:52AM	Nvidia Partner Hon Hai Meets Sales Estimates on Strong AI Demand (Bloomberg)
03:37AM	Foxconn third-quarter revenue hits record, misses market forecast (Reuters)
02:42AM	Apple Inc. (AAPL) Sued Over Workplace Discrimination (Insider Monkey)
Oct-04-25 01:32PM	If You Invested $10,000 in Apple Stock 10 Years Ago, Here's How Much You'd Have Today (Motley Fool)
07:57AM	Apple or Super Micro Computer: Bernstein Selects the Top AI Hardware Stock to Buy (TipRanks)
07:00AM	MarketBeat Week in Review - 09/29 - 10/03 (MarketBeat)
06:30AM	How carrier incentives allow iPhones to be more affordable (Investing.com)
01:01AM	Magnificent Seven surpass EU GDP: Is this a tech bubble warning? (Euronews)
Oct-03-25 05:10PM	Stocks to Watch Recap: Apple, Applied Materials, Chevron, Broadcom (The Wall Street Journal)
04:24PM	These Stocks Moved the Most Today: Tesla, Applied Materials, Apple, Plug Power, Wynn Resorts, Rumble, and More (Barrons.com)
04:22PM	AMD not fabbing at Intel, says SemiAccurate; shares retreat (Investing.com)
04:00PM	Tech Industry Groups Push Back on Trumps $100,000 H-1B Visa Fee (The Wall Street Journal)
03:25PM	Big Tech ETF slumps, with just two of its holdings in positive territory (MarketWatch)
03:17PM	AAPL: Jefferies Downgrades Apple To 'Underperform' Citing Foldable iPhone Risks (GuruFocus.com)
03:13PM	Apple Removes ICEBlock App After DOJ Raises Safety Fears (GuruFocus.com)
02:47PM	Apple analyst unveils dire forecast after iPhone 17 launch (TheStreet)
02:42PM	Samsung puts crypto in 75 million pockets, Apple refuses to play (TheStreet)
02:07PM	Jeff Bezos Is the Latest Tech Executive to Talk About an AI 'Bubble.' Why He's Still Optimistic. (Barrons.com)
01:57PM	The Magnificent Seven Stocks Are Roaring Again. Can They Keep Climbing? (Investopedia)
01:55PM	Apple Bows to Washington Pressure, Removes ICE-Tracking Apps (GuruFocus.com)
01:51PM	These Stocks Are Moving the Most Today: Tesla, Applied Materials, Apple, Plug Power, Wynn Resorts, Rumble, and More (Barrons.com)
01:10PM	Squawk Pod: A new AI browser & jobs Friday without jobs data - 10/03/25 Audio Only (CNBC TV)
01:06PM	Jefferies Turns Bearish on Apple's iPhone Outlook (Bloomberg)
01:04PM	Stocks to Watch Friday: Apple, Applied Materials, Chevron, Broadcom (The Wall Street Journal)
12:10PM	Jefferies' Edison Lee: Expectations for Apple Intelligence to start an upgrade cycle are too high (CNBC TV)
12:02PM	OpenAI's Sora AI-Video App Is Now No. 1 on Apple's App Store. Meta Stock Drops. (Barrons.com)
11:55AM	Detroit Carmakers Feud Over Trumps Threatened Truck Tariffs (Bloomberg)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM
KONDO CHRIS	Principal Accounting Officer	May 12 '25	Sale	208.19	4,486	933,955	15,533	May 14 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '25	Sale	206.00	4,570	941,420	4,569	Apr 25 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '25	Proposed Sale	199.74	4,570	912,812		Apr 23 04:22 PM
WILLIAMS JEFFREY E	COO	Apr 02 '25	Sale	224.01	35,493	7,950,691	390,059	Apr 03 06:33 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '25	Sale	223.65	108,136	24,184,658	3,280,295	Apr 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Apr 02 '25	Sale	223.67	38,822	8,683,252	179,158	Apr 03 06:31 PM
KATHERINE L ADAMS	Officer	Apr 02 '25	Proposed Sale	223.19	38,822	8,664,682		Apr 02 04:26 PM
WILLIAMS JEFFREY E	Officer	Apr 02 '25	Proposed Sale	224.01	35,493	7,950,684		Apr 02 04:14 PM
COOK TIMOTHY D	Officer	Apr 02 '25	Proposed Sale	223.65	108,136	24,184,498		Apr 02 04:12 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Sale	226.35	1,516	343,147	4,159,576	Feb 04 06:33 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Proposed Sale	226.35	1,516	343,147		Feb 03 04:18 PM
WILLIAMS JEFFREY E	COO	Dec 16 '24	Sale	249.97	100,000	24,997,395	389,944	Dec 18 06:30 PM
WILLIAMS JEFFREY E	Officer	Dec 16 '24	Proposed Sale	249.97	100,000	24,997,440		Dec 16 04:15 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Sale	228.66	75,000	17,149,500	4,209,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Sale	224.68	75,000	16,851,000	4,284,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Sale	229.28	50,000	11,464,000	4,159,576	Nov 19 06:31 PM
KONDO CHRIS	Principal Accounting Officer	Nov 18 '24	Sale	228.87	4,130	945,233	15,419	Nov 19 06:30 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Proposed Sale	229.28	50,000	11,464,127		Nov 19 05:04 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Proposed Sale	228.66	75,000	17,149,334		Nov 18 04:03 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Proposed Sale	224.68	75,000	16,850,931		Nov 15 04:31 PM

open in yahoo | open in reuters | open in marketwatch | open in google | open in EDGAR

AAPL

Apple Inc

Upgrade your FINVIZ experience