Index DJIA, NDX, S&P 500
P/E 39.09
EPS (ttm) 6.58
Insider Own 0.10%
Shs Outstand 14.86B
Perf Week 0.10%
Market Cap 3815.91B
Forward P/E 32.09
EPS next Y 8.01
Insider Trans -2.09%
Shs Float 14.83B
Perf Month 7.82%
Enterprise Value 3862.24B
PEG 4.26
EPS next Q 1.76
Inst Own 64.45%
Short Float 0.80%
Perf Quarter 20.41%
Income 99.28B
P/S 9.34
EPS this Y 9.27%
Inst Trans 1.19%
Short Ratio 2.14
Perf Half Y 14.85%
Sales 408.62B
P/B 58.03
EPS next Y 8.62%
ROA 29.94%
Short Interest 118.20M
Perf YTD 2.68%
Book/sh 4.43
P/C 68.91
EPS next 5Y 9.17%
ROE 149.81%
52W High 260.10 -1.14%
Perf Year 10.36%
Cash/sh 3.73
P/FCF 39.67
EPS past 3/5Y 2.71% 15.41%
ROIC 66.96%
52W Low 169.21 51.96%
Perf 3Y 69.43%
Dividend Est. 1.03 (0.40%)
EV/EBITDA 27.26
Sales past 3/5Y 2.25% 8.51%
Gross Margin 46.68%
Volatility 1.30% 1.80%
Perf 5Y 129.01%
Dividend TTM 1.02 (0.40%)
EV/Sales 9.45
EPS Y/Y TTM 0.15%
Oper. Margin 31.87%
ATR (14) 4.64
Perf 10Y 794.37%
Dividend Ex-Date Aug 11, 2025
Quick Ratio 0.83
Sales Y/Y TTM 5.97%
Profit Margin 24.30%
RSI (14) 70.26
Recom 2.02
Dividend Gr. 3/5Y 4.86% 5.50%
Current Ratio 0.87
EPS Q/Q 12.19%
SMA20 5.02%
Beta 1.08
Target Price 250.60
Payout 16.11%
Debt/Eq 1.54
Sales Q/Q 9.63%
SMA50 10.91%
Rel Volume 0.77
Prev Close 255.45
Employees 164000
LT Debt/Eq 1.25
Earnings Jul 31 AMC
SMA200 15.75%
Avg Volume 55.21M
Price 257.13
IPO Dec 12, 1980
Option/Short Yes / Yes
EPS/Sales Surpr. 9.18% 4.99%
Trades
Volume 42,531,556
Change 0.66%
Date
Action
Analyst
Rating Change
Price Target Change
Oct-02-25 Reiterated
Morgan Stanley
Overweight
$240 → $298
Oct-01-25 Initiated
Seaport Research Partners
Buy
$310
Sep-26-25 Reiterated
Evercore ISI
Outperform
$260 → $290
Sep-22-25 Reiterated
Wedbush
Outperform
$270 → $310
Sep-19-25 Reiterated
JP Morgan
Overweight
$255 → $280
Sep-16-25 Initiated
Bernstein
Outperform
$290
Sep-11-25 Downgrade
DA Davidson
Buy → Neutral
$250
Sep-04-25 Upgrade
MoffettNathanson
Sell → Neutral
$225
Aug-21-25 Reiterated
Loop Capital
Hold
$230 → $226
Aug-07-25 Reiterated
BofA Securities
Buy
$240 → $250
Aug-01-25 Reiterated
UBS
Neutral
$210 → $220
Aug-01-25 Reiterated
Raymond James
Outperform
$230 → $240
Aug-01-25 Reiterated
Morgan Stanley
Overweight
$235 → $240
Aug-01-25 Reiterated
Monness Crespi & Hardt
Buy
$245 → $270
Aug-01-25 Reiterated
JP Morgan
Overweight
$250 → $255
Aug-01-25 Reiterated
Citigroup
Buy
$240 → $245
Aug-01-25 Reiterated
BofA Securities
Buy
$235 → $240
Aug-01-25 Reiterated
Barclays
Underweight
$173 → $180
Jul-02-25 Upgrade
Jefferies
Underperform → Hold
$188.32
Jun-26-25 Reiterated
JP Morgan
Overweight
$245 → $230
Show Previous Ratings
Oct-02-25 07:12PM
07:12PM
05:19PM
03:21PM
03:03PM
02:39PM
Loading…
02:39PM
02:38PM
02:33PM
01:51PM
11:23AM
11:05AM
11:00AM
10:23AM
10:00AM
09:33AM
09:09AM
Loading…
09:09AM
07:53AM
07:24AM
07:22AM
(Associated Press Finance)
06:55AM
04:55AM
04:55AM
02:20AM
12:02AM
Oct-01-25 08:57PM
08:02PM
06:24PM
06:07PM
05:41PM
03:57PM
02:42PM
Loading…
02:42PM
02:37PM
02:37PM
02:14PM
02:03PM
01:59PM
12:18PM
12:10PM
11:53AM
11:51AM
11:18AM
11:04AM
10:50AM
10:18AM
10:10AM
09:44AM
09:08AM
(Investor's Business Daily)
09:00AM
08:50AM
08:43AM
08:40AM
08:19AM
07:15AM
07:00AM
07:00AM
06:46AM
05:35AM
05:00AM
03:26AM
02:16AM
01:01AM
Sep-30-25 09:22PM
07:00PM
06:56PM
06:44PM
05:12PM
04:01PM
03:13PM
02:59PM
02:42PM
02:01PM
01:45PM
12:56PM
11:36AM
11:19AM
10:37AM
10:30AM
10:01AM
10:00AM
09:59AM
08:18AM
08:00AM
07:02AM
06:00AM
05:24AM
04:15AM
03:10AM
01:24AM
01:00AM
Sep-29-25 11:59PM
11:56PM
11:26PM
10:36PM
07:28PM
07:22PM
01:59PM
01:02PM
01:02PM
12:35PM
12:06PM
Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
KATHERINE L ADAMS Officer Oct 02 '25 Proposed Sale 255.45 47,125 12,038,081 Oct 02 04:25 PM O'BRIEN DEIRDRE Officer Oct 02 '25 Proposed Sale 257.38 43,013 11,070,897 Oct 02 04:10 PM COOK TIMOTHY D Officer Oct 02 '25 Proposed Sale 256.81 129,962 33,375,268 Oct 02 04:09 PM WILLIAMS JEFFREY E Officer Oct 02 '25 Proposed Sale 256.58 43,013 11,036,060 Oct 02 04:04 PM LEVINSON ARTHUR D Director Aug 28 '25 Sale 232.07 90,000 20,886,300 4,069,576 Aug 29 06:30 PM LEVINSON ARTHUR D Director Aug 28 '25 Proposed Sale 232.07 90,000 20,885,966 Aug 28 04:03 PM O'BRIEN DEIRDRE Senior Vice President Aug 08 '25 Sale 223.20 34,821 7,772,047 136,687 Aug 12 06:30 PM O'BRIEN DEIRDRE Officer Aug 08 '25 Proposed Sale 223.20 34,821 7,772,065 Aug 08 04:07 PM KONDO CHRIS Principal Accounting Officer May 12 '25 Sale 208.19 4,486 933,955 15,533 May 14 06:30 PM Parekh Kevan Senior Vice President, CFO Apr 23 '25 Sale 206.00 4,570 941,420 4,569 Apr 25 06:30 PM KEVAN PAREKH Officer Apr 23 '25 Proposed Sale 199.74 4,570 912,812 Apr 23 04:22 PM WILLIAMS JEFFREY E COO Apr 02 '25 Sale 224.01 35,493 7,950,691 390,059 Apr 03 06:33 PM COOK TIMOTHY D Chief Executive Officer Apr 02 '25 Sale 223.65 108,136 24,184,658 3,280,295 Apr 03 06:32 PM Adams Katherine L. SVP, GC and Secretary Apr 02 '25 Sale 223.67 38,822 8,683,252 179,158 Apr 03 06:31 PM KATHERINE L ADAMS Officer Apr 02 '25 Proposed Sale 223.19 38,822 8,664,682 Apr 02 04:26 PM WILLIAMS JEFFREY E Officer Apr 02 '25 Proposed Sale 224.01 35,493 7,950,684 Apr 02 04:14 PM COOK TIMOTHY D Officer Apr 02 '25 Proposed Sale 223.65 108,136 24,184,498 Apr 02 04:12 PM LEVINSON ARTHUR D Director Feb 03 '25 Sale 226.35 1,516 343,147 4,159,576 Feb 04 06:33 PM LEVINSON ARTHUR D Director Feb 03 '25 Proposed Sale 226.35 1,516 343,147 Feb 03 04:18 PM WILLIAMS JEFFREY E COO Dec 16 '24 Sale 249.97 100,000 24,997,395 389,944 Dec 18 06:30 PM WILLIAMS JEFFREY E Officer Dec 16 '24 Proposed Sale 249.97 100,000 24,997,440 Dec 16 04:15 PM LEVINSON ARTHUR D Director Nov 18 '24 Sale 228.66 75,000 17,149,500 4,209,576 Nov 19 06:31 PM LEVINSON ARTHUR D Director Nov 15 '24 Sale 224.68 75,000 16,851,000 4,284,576 Nov 19 06:31 PM LEVINSON ARTHUR D Director Nov 19 '24 Sale 229.28 50,000 11,464,000 4,159,576 Nov 19 06:31 PM KONDO CHRIS Principal Accounting Officer Nov 18 '24 Sale 228.87 4,130 945,233 15,419 Nov 19 06:30 PM LEVINSON ARTHUR D Director Nov 19 '24 Proposed Sale 229.28 50,000 11,464,127 Nov 19 05:04 PM LEVINSON ARTHUR D Director Nov 18 '24 Proposed Sale 228.66 75,000 17,149,334 Nov 18 04:03 PM LEVINSON ARTHUR D Director Nov 15 '24 Proposed Sale 224.68 75,000 16,850,931 Nov 15 04:31 PM Maestri Luca Senior Vice President, CFO Oct 04 '24 Sale 226.52 59,305 13,433,769 107,788 Oct 08 06:30 PM Luca Maestri Officer Oct 04 '24 Proposed Sale 225.67 59,305 13,383,359 Oct 04 05:04 PM