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AAPL

Apple Inc

Mar 25 • 12:02PM ET

223.34

Dollar change +2.61
Percentage change 1.18	%

Technology • Consumer Electronics • USA • NASD

Peers: MSFT GOOG GOOGL AMZN IBM HPQ DELL ORCL INTC

| Held by: VTI VOO SPY IVV VUG QQQ VGT IWF XLK VIG

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Index	DJIA, NDX, S&P 500	P/E	35.50	EPS (ttm)	6.29	Insider Own	0.09%	Shs Outstand	15.04B	Perf Week	5.00%
Market Cap	3354.95B	Forward P/E	27.31	EPS next Y	8.18	Insider Trans	-5.39%	Shs Float	15.01B	Perf Month	-9.62%
Income	96.15B	PEG	3.58	EPS next Q	1.61	Inst Own	63.73%	Short Float	0.90%	Perf Quarter	-10.59%
Sales	395.76B	P/S	8.48	EPS this Y	8.34%	Inst Trans	1.74%	Short Ratio	2.55	Perf Half Y	-2.13%
Book/sh	4.44	P/B	50.32	EPS next Y	11.80%	ROA	27.57%	Short Interest	134.44M	Perf Year	30.32%
Cash/sh	3.58	P/C	62.39	EPS next 5Y	9.92%	ROE	136.52%	52W Range	164.07 - 260.10	Perf YTD	-10.82%
Dividend Est.	1.04 (0.47%)	P/FCF	34.13	EPS past 5Y	15.41%	ROI	63.80%	52W High	-14.13%	Beta	1.27
Dividend TTM	1.00 (0.45%)	Quick Ratio	0.88	Sales past 5Y	9.18%	Gross Margin	46.52%	52W Low	36.12%	ATR (14)	6.06
Dividend Ex-Date	Feb 10, 2025	Current Ratio	0.92	EPS Y/Y TTM	-2.14%	Oper. Margin	31.76%	RSI (14)	46.65	Volatility	2.29% 2.85%
Employees	164000	Debt/Eq	1.45	Sales Y/Y TTM	2.61%	Profit Margin	24.30%	Recom	2.14	Target Price	253.71
Option/Short	Yes / Yes	LT Debt/Eq	1.26	EPS Q/Q	10.13%	Payout	16.11%	Rel Volume	0.61	Prev Close	220.73
Sales Surprise	0.03%	EPS Surprise	2.23%	Sales Q/Q	3.95%	Earnings	Jan 30 AMC	Avg Volume	52.73M	Price	223.34
SMA20	-0.97%	SMA50	-3.41%	SMA200	-2.31%	Trades		Volume	13,563,525	Change	1.18%

Date	Action	Analyst	Rating Change	Price Target Change
Mar-18-25	Reiterated	Evercore ISI	Outperform	$260 → $275
Jan-31-25	Reiterated	KeyBanc Capital Markets	Underweight	$200
Jan-29-25	Downgrade	Oppenheimer	Outperform → Perform
Jan-28-25	Reiterated	TD Cowen	Buy
Jan-24-25	Reiterated	BofA Securities	Buy	$256 → $253
Jan-23-25	Reiterated	Goldman	Buy	$286 → $280
Jan-21-25	Downgrade	Loop Capital	Buy → Hold	$230
Jan-21-25	Downgrade	Jefferies	Hold → Underperform	$211.84 → $200.75
Jan-07-25	Downgrade	MoffettNathanson	Neutral → Sell	$188
Jan-03-25	Reiterated	Bernstein	Outperform	$240 → $260
Dec-26-24	Reiterated	Wedbush	Outperform	$300 → $325
Dec-02-24	Reiterated	UBS	Neutral	$236
Nov-19-24	Reiterated	MoffettNathanson	Neutral	$211 → $202
Nov-04-24	Reiterated	Loop Capital	Buy	$300 → $275
Nov-01-24	Reiterated	Maxim Group	Hold	$203 → $215
Oct-25-24	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight	$200
Oct-07-24	Downgrade	Jefferies	Buy → Hold	$205 → $212.92
Aug-19-24	Initiated	MoffettNathanson	Neutral	$211
Aug-02-24	Reiterated	Monness Crespi & Hardt	Buy	$205 → $245
Aug-02-24	Reiterated	Maxim Group	Hold	$195 → $203

Show Previous Ratings

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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
LEVINSON ARTHUR D	Director	Feb 03 '25	Sale	226.35	1,516	343,147	4,159,576	Feb 04 06:33 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Proposed Sale	226.35	1,516	343,147		Feb 03 04:18 PM
WILLIAMS JEFFREY E	COO	Dec 16 '24	Sale	249.97	100,000	24,997,395	389,944	Dec 18 06:30 PM
WILLIAMS JEFFREY E	Officer	Dec 16 '24	Proposed Sale	249.97	100,000	24,997,440		Dec 16 04:15 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Sale	228.66	75,000	17,149,500	4,209,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Sale	224.68	75,000	16,851,000	4,284,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Sale	229.28	50,000	11,464,000	4,159,576	Nov 19 06:31 PM
KONDO CHRIS	Principal Accounting Officer	Nov 18 '24	Sale	228.87	4,130	945,233	15,419	Nov 19 06:30 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Proposed Sale	229.28	50,000	11,464,127		Nov 19 05:04 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Proposed Sale	228.66	75,000	17,149,334		Nov 18 04:03 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Proposed Sale	224.68	75,000	16,850,931		Nov 15 04:31 PM
Maestri Luca	Senior Vice President, CFO	Oct 04 '24	Sale	226.52	59,305	13,433,769	107,788	Oct 08 06:30 PM
Luca Maestri	Officer	Oct 04 '24	Proposed Sale	225.67	59,305	13,383,359		Oct 04 05:04 PM
WILLIAMS JEFFREY E	COO	Oct 02 '24	Sale	226.86	59,730	13,550,148	489,944	Oct 03 06:31 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '24	Sale	226.20	61,019	13,802,297	187,043	Oct 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '24	Sale	224.46	223,986	50,276,355	3,280,180	Oct 03 06:30 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '24	Sale	226.87	61,019	13,843,382	136,572	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '24	Proposed Sale	226.21	61,019	13,803,108		Oct 02 04:20 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '24	Proposed Sale	225.89	59,730	13,492,410		Oct 02 04:17 PM
COOK TIMOTHY D	Officer	Oct 02 '24	Proposed Sale	224.46	223,986	50,276,077		Oct 02 04:05 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '24	Proposed Sale	225.89	61,019	13,783,581		Oct 02 04:05 PM
KONDO CHRIS	Principal Accounting Officer	Aug 15 '24	Sale	225.00	8,706	1,958,850	15,419	Aug 19 06:30 PM
KONDO CHRIS	Principal Accounting Officer	Aug 09 '24	Sale	216.50	5,178	1,121,037	24,125	Aug 13 07:02 PM
Adams Katherine L.	SVP, GC and Secretary	Aug 05 '24	Sale	206.44	100,000	20,643,512	191,543	Aug 07 06:30 PM
KATHERINE L ADAMS	Officer	Aug 05 '24	Proposed Sale	206.44	100,000	20,643,520		Aug 05 04:32 PM
LEVINSON ARTHUR D	Director	May 30 '24	Sale	191.58	75,000	14,368,500	4,359,576	Jun 03 06:31 PM
KONDO CHRIS	Principal Accounting Officer	May 15 '24	Sale	190.40	4,999	951,785	29,278	May 17 06:30 PM
WILLIAMS JEFFREY E	COO	Apr 11 '24	Sale	172.22	59,162	10,188,880	489,944	Apr 15 06:31 PM
Maestri Luca	Senior Vice President, CFO	Apr 11 '24	Sale	174.12	53,194	9,261,933	107,788	Apr 15 06:30 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '24	Sale	168.91	54,732	9,244,782	136,572	Apr 03 06:33 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 01 '24	Sale	170.03	99,183	16,864,085	3,377,407	Apr 03 06:31 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '24	Sale	168.62	97,227	16,394,529	3,280,180	Apr 03 06:31 PM
Adams Katherine L.	SVP, GC and Secretary	Apr 02 '24	Sale	168.90	54,732	9,244,235	293,393	Apr 03 06:30 PM

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