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Amazon (AMZN) Stock Holds Steady as Analysts Look Past Prime Day Weakness

By Ghazal Ahmed | July 23, 2025, 6:20 PM

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks on Analysts’ Radar Right Now. On July 18, Citizens JMP analyst Andrew Boone reiterated a "Market Outperform" rating on the stock with a $285.00 price target. The firm remains focused on AWS and advertising growth due to their higher margin profiles.

“While we acknowledge Prime day growth was slower than we expected, we are most focused on AWS and advertising growth given their higher margin profiles. This as we continue to believe logistics gains remain early as robotics continues to automate more warehouse processes. Net/net, we believe Amazon’s free cash flow margins remain early as we look through Prime Day weakness and reiterate our Market Outperform rating."
Amazon’s (AMZN) Growing AI Moat: From Cloud to Warehouses
Ttatty / Shutterstock.com "Our $285 price target is based on ~16x 2026E EBITDA of $191B (25% margin), while we note this equates to 39x GAAP EPS of $7.34. Amazon last closed at $223.88, which it implies it trades for 12.4x our 2026E EBITDA and 30.5x our 2026E GAAP EPS. We justify our premium valuation multiple and price target given Amazon’s significant moat across logistics, which enables a growing advertising business, and scale with AWS.”

Amazon.com Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 10 AI Stocks on Wall Street’s Radar and 10 AI Stocks Analysts Are Tracking Closely.

Disclosure: None.

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