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Should You Buy Alphabet Inc. (GOOG) After Golden Cross?

By Zacks Equity Research | July 28, 2025, 9:55 AM

After reaching an important support level, Alphabet Inc. (GOOG) could be a good stock pick from a technical perspective. GOOG recently experienced a "golden cross" event, which saw its 50-day simple moving average breaking out above its 200-day simple moving average.

A golden cross is a technical chart pattern that can signify a potential bullish breakout. It's formed from a crossover involving a security's short-term moving average breaking above a longer-term moving average, with the most common moving averages being the 50-day and the 200-day, since bigger time periods tend to form stronger breakouts.

Golden crosses have three key stages that investors look out for. It starts with a downtrend in a stock's price that eventually bottoms out, followed by the stock's shorter moving average crossing over its longer moving average and triggering a trend reversal. The final stage is when a stock continues the upward climb to higher prices.

A golden cross is the opposite of a death cross, another technical event that indicates bearish price movement may be on the horizon.

GOOG could be on the verge of a breakout after moving 8.9% higher over the last four weeks. Plus, the company is currently a #3 (Hold) on the Zacks Rank.

Looking at GOOG's earnings expectations, investors will be even more convinced of the bullish uptrend. For the current quarter, there have been 15 changes higher compared to none lower over the past 60 days, and the Zacks Consensus Estimate has moved up as well.

Moving Average Chart for GOOG

With a winning combination of earnings estimate revisions and hitting a key technical level, investors should keep their eye on GOOG for more gains in the near future.

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This article originally published on Zacks Investment Research (zacks.com).

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