Why Dividend Investors Should Watch Salesforce's (CRM) Innovation Edge

Salesforce, Inc. (NYSE:CRM) is included among the 11 Innovative Dividend Stocks to Buy Now.

Salesforce, Inc. (NYSE:CRM) was named one of the World’s Most Innovative Companies for 2025 by Fast Company, recognized for its efforts in sustainable AI and for integrating purpose-built AI tools and agents into Slack for employees. As the leading AI-powered CRM, Salesforce is at the forefront of digital labor through its Agentforce solution, built on a deeply unified platform. The company helps businesses engage with customers in new ways, boost productivity, and deliver fast, impactful results.

Salesforce, Inc. (NYSE:CRM)’s AI initiatives are expanding rapidly. AgentForce, a generative AI product, now has over 4,000 paying customers and has been used in more than 800 customer deployments. It has the potential to generate $1 billion in annualized revenue. Data Cloud has exceeded $1 billion in annual recurring revenue and is processing 22 trillion records, representing a 175 percent year-over-year increase. Tableau, MuleSoft, and Slack also played key roles in major deals as customers increasingly adopt cross-cloud solutions. Salesforce emphasized Slack’s transformation into an enterprise AI interface, which has significantly reduced lead routing times from 20 minutes to just 19 seconds.

Salesforce, Inc. (NYSE:CRM) is one of the major tech companies that initiated its dividend policy in 2024. The company’s first-ever dividend was $0.40 per share. In March this year, it declared a 5% hike in its quarterly dividend and now pays a per-share dividend of $0.42. As of July 28, the stock has a dividend yield of 0.62%.

While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.