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1 Unpopular Stock That Deserves a Second Chance and 2 We Find Risky

By Radek Strnad | July 31, 2025, 12:37 AM

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Wall Street’s bearish price targets for the stocks in this article signal serious concerns. Such forecasts are uncommon in an industry where maintaining cordial corporate relationships often trumps delivering the hard truth.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. Keeping that in mind, here is one stock where Wall Street’s pessimism is creating a buying opportunity and two facing legitimate challenges.

Two Stocks to Sell:

Kraft Heinz (KHC)

Consensus Price Target: $30.18 (6.5% implied return)

The result of a 2015 mega-merger between Kraft and Heinz, Kraft Heinz (NASDAQ:KHC) is a packaged foods giant whose products span coffee to cheese to packaged meat.

Why Do We Steer Clear of KHC?

  1. Declining unit sales over the past two years imply it may need to invest in product improvements to get back on track
  2. Expenses have increased as a percentage of revenue over the last year as its operating margin fell by 41.7 percentage points
  3. Below-average returns on capital indicate management struggled to find compelling investment opportunities, and its falling returns suggest its earlier profit pools are drying up

At $28.33 per share, Kraft Heinz trades at 10.8x forward P/E. Read our free research report to see why you should think twice about including KHC in your portfolio.

Dun & Bradstreet (DNB)

Consensus Price Target: $9.15 (0.5% implied return)

Known for its proprietary D-U-N-S Number that serves as a unique identifier for businesses worldwide, Dun & Bradstreet (NYSE:DNB) provides business decisioning data and analytics that help companies evaluate credit risks, verify suppliers, enhance sales productivity, and gain market visibility.

Why Should You Dump DNB?

  1. Muted 3.7% annual revenue growth over the last two years shows its demand lagged behind its business services peers
  2. Efficiency has decreased over the last five years as its adjusted operating margin fell by 5 percentage points
  3. Flat earnings per share over the last four years lagged its peers

Dun & Bradstreet’s stock price of $9.10 implies a valuation ratio of 8.5x forward P/E. To fully understand why you should be careful with DNB, check out our full research report (it’s free).

One Stock to Watch:

Impinj (PI)

Consensus Price Target: $133.57 (-10.9% implied return)

Founded by Caltech professor Carver Mead and one of his students Chris Diorio, Impinj (NASDAQ:PI) is a maker of radio-frequency identification (RFID) hardware and software.

Why Do We Watch PI?

  1. Annual revenue growth of 18.2% over the past five years was outstanding, reflecting market share gains this cycle
  2. Incremental sales significantly boosted profitability as its annual earnings per share growth of 336% over the last five years outstripped its revenue performance
  3. Free cash flow margin expanded by 23.2 percentage points over the last five years, providing additional flexibility for investments and share buybacks/dividends

Impinj is trading at $149.95 per share, or 62.8x forward P/E. Is now the time to initiate a position? Find out in our full research report, it’s free.

High-Quality Stocks for All Market Conditions

Trump’s April 2024 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today for free. Find your next big winner with StockStory today. Find your next big winner with StockStory today

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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