HSBC Reiterates Buy on Amazon (AMZN), $256 PT

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Analysts Are Watching Closely. On August 4, HSBC analyst Paul Rossington reiterated a Buy rating on the stock with a $256.00 price target.

Amazon has had a strong second quarter due to its growth in North America and International divisions. AWS growth was not as hoped, highlighting the need to spend more money to allow AI and cloud growth which are currently at early stages.

“While AWS growth disappointed vs Microsoft’s 4QFY25 result, both updates outline the increased investment required to support growth at what remains the early stages of cloud and AI cycles, for which AMZN, with a leading share of the cloud market, looks well placed."

"As a result, 2Q25 capex of USD32.2bn was 25% higher than consensus of USD25.6bn. We believe this should now be considered the quarterly run-rate going forward. Cash & cash equivalents of USD61.5bn were broadly in line after taking higher capex into account.”

Amazon.com Inc. (NASDAQ:AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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