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3 Reasons to Sell VFC and 1 Stock to Buy Instead

By Anthony Lee | August 11, 2025, 12:03 AM

VFC Cover Image

Shareholders of VF Corp would probably like to forget the past six months even happened. The stock dropped 51.3% and now trades at $11.86. This might have investors contemplating their next move.

Is there a buying opportunity in VF Corp, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Do We Think VF Corp Will Underperform?

Even though the stock has become cheaper, we don't have much confidence in VF Corp. Here are three reasons why you should be careful with VFC and a stock we'd rather own.

1. Declining Constant Currency Revenue, Demand Takes a Hit

In addition to reported revenue, constant currency revenue is a useful data point for analyzing Apparel and Accessories companies. This metric excludes currency movements, which are outside of VF Corp’s control and are not indicative of underlying demand.

Over the last two years, VF Corp’s constant currency revenue averaged 6.4% year-on-year declines. This performance was underwhelming and implies there may be increasing competition or market saturation. It also suggests VF Corp might have to lower prices or invest in product improvements to accelerate growth, factors that can hinder near-term profitability.

VF Corp Constant Currency Revenue Growth

2. New Investments Fail to Bear Fruit as ROIC Declines

A company’s ROIC, or return on invested capital, shows how much operating profit it makes compared to the money it has raised (debt and equity).

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Unfortunately, VF Corp’s ROIC has decreased significantly over the last few years. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

VF Corp Trailing 12-Month Return On Invested Capital

3. High Debt Levels Increase Risk

Debt is a tool that can boost company returns but presents risks if used irresponsibly. As long-term investors, we aim to avoid companies taking excessive advantage of this instrument because it could lead to insolvency.

VF Corp’s $5.68 billion of debt exceeds the $642.4 million of cash on its balance sheet. Furthermore, its 6× net-debt-to-EBITDA ratio (based on its EBITDA of $861.2 million over the last 12 months) shows the company is overleveraged.

VF Corp Net Debt Position

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. VF Corp could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.

We hope VF Corp can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.

Final Judgment

We cheer for all companies serving everyday consumers, but in the case of VF Corp, we’ll be cheering from the sidelines. Following the recent decline, the stock trades at 13.6× forward P/E (or $11.86 per share). While this valuation is fair, the upside isn’t great compared to the potential downside. There are more exciting stocks to buy at the moment. We’d suggest looking at one of Charlie Munger’s all-time favorite businesses.

Stocks We Like More Than VF Corp

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

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