MAS Q2 Deep Dive: Resilient Margins and Strategic Mitigation Amid Industry Headwinds

Home-building design and manufacturing company Masco Corporation (NYSE:MAS) reported revenue ahead of Wall Street’s expectations in Q2 CY2025, but sales fell by 1.9% year on year to $2.05 billion. Its non-GAAP profit of $1.30 per share was 20% above analysts’ consensus estimates.

Is now the time to buy MAS? Find out in our full research report (it’s free).

StockStory’s Take

Masco’s Q2 results were well received by the market, as the company not only surpassed Wall Street’s revenue expectations but also delivered higher adjusted profitability despite sales declining year over year. Management credited these outcomes to strong execution in its Plumbing segment—particularly Delta Faucet’s performance in North America—and disciplined cost control. CEO Jon Nudi emphasized the success of targeted pricing actions, supply chain adjustments, and ongoing product innovation as key contributors. He noted, “Our teams are able to deliver strong financial results through focused execution and responding rapidly to the changing environment.”

Looking ahead, Masco’s updated guidance reflects a measured approach to ongoing market uncertainty, especially around tariffs and macroeconomic pressures. Management expects flat sales growth excluding divestitures and currency, with volume weakness largely offset by pricing. CFO Rick Westenberg emphasized that mitigation efforts—such as cost reductions and changes to sourcing—should help neutralize most effects from enacted tariffs. CEO Jon Nudi stated that strategic investments in e-commerce, digital marketing, and new product categories will be a focus, saying, “We believe we are well positioned to grow faster than our competition to evolve and lead while remaining true to the values that have been foundational throughout our nearly 100-year history.”

Key Insights from Management’s Remarks

Management attributed Masco’s Q2 performance to strong North American plumbing growth, continued investment in PRO Paint, and swift responses to tariff-related cost pressures.

• Plumbing outperformed: The North American Plumbing business, led by Delta Faucet, saw growth from both pricing and volume, benefiting from consumer-driven demand and share gains in e-commerce and trade channels.
• PRO Paint momentum: The PRO Paint segment continued to achieve mid-single-digit sales increases, supported by ongoing investments and a close partnership with The Home Depot. Management noted that this channel remains a key long-term opportunity as its market share remains lower than DIY.
• DIY Paint softness: DIY Paint sales continued to decline, driven by low existing home turnover and general consumer caution, with management expecting this trend to persist industry-wide for the remainder of the year.
• Tariff mitigation actions: Management undertook a combination of cost savings, supply chain restructuring, and disciplined pricing to offset the impact of newly enacted tariffs. These efforts were cited as critical to maintaining margins despite macroeconomic headwinds.
• Cost discipline and productivity: Ongoing use of the Masco Operating System, focused on process improvements and lean initiatives, helped reduce SG&A expenses and contributed to an expansion in operating margin, even as volumes declined in some segments.

Drivers of Future Performance

Masco’s guidance is driven by cautious demand expectations, continued tariff exposure, and targeted investments in growth and cost mitigation.

• Tariff and sourcing impacts: Management expects tariff-related headwinds to continue, but plans to counter these through a mix of cost reductions, supply chain reorientation, and measured pricing adjustments. Efforts to further diversify sourcing away from China remain ongoing, with more impact expected next year.
• PRO Paint and e-commerce focus: The company is prioritizing growth in the PRO Paint channel and further building out digital and e-commerce capabilities, aiming to accelerate top-line growth while sustaining profitability.
• Macroeconomic and housing trends: The repair and remodel market is projected to decline modestly, with existing home sales at multi-decade lows. However, management views the aging U.S. housing stock and high home equity as supportive of longer-term remodeling demand.

Catalysts in Upcoming Quarters

Over the next few quarters, the StockStory team will closely track (1) the effectiveness of Masco’s tariff mitigation strategies and supply chain reorientation, (2) sustained growth in the PRO Paint and e-commerce channels as signs of top-line acceleration, and (3) signs of stabilization or improvement in DIY Paint demand as interest rates and home sales evolve. Execution on these fronts will be critical for Masco’s ability to navigate ongoing industry headwinds.

Masco currently trades at $71.21, up from $65.76 just before the earnings. Is there an opportunity in the stock?See for yourself in our full research report (it’s free).

Now Could Be The Perfect Time To Invest In These Stocks

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.