Truist Securities Raises Deckers Outdoor (DECK) Price Target on HOKA Brand Strength

Deckers Outdoor Corporation (NYSE:DECK) is one of the best falling stocks to buy now. On July 27, Truist Securities raised its price target on Deckers Outdoor stock from $130 to $145. The firm maintained its Buy rating on the shares. Truist cited the strong performance of the HOKA brand as the reason for the target price bump.

Deckers reported Q1 2026 earnings on July 24, posting quarterly revenue of $965 million, 17% higher than the same quarter in FY 2025. The standout performance was Deckers’ HOKA brand, whose net sales increased 19.8% y-o-y to $653.1 million. Truist stated that HOKA rebounded with solid growth in wholesale and international markets. Also, direct-to-consumer (DTC) clarity is improving from previous trough levels.

Truist noted that Deckers’ management has not experienced pushback on higher prices. As a result, sell-out trends outpaced inventory sell-in despite the brand’s expanding presence. The firm also noted that while some of the first quarter’s outperformance was due to timing, second-quarter expectations align with consensus, with the potential to beat given Deckers’ conservative management approach.

Deckers Outdoor Corporation (NYSE:DECK) is an American footwear and apparel company. It designs, markets, and distributes lifestyle and performance products under brands including UGG, HOKA, Teva, Sanuk, and Koolaburra. The company sells through direct-to-consumer channels and wholesale partners.

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Disclosure: None. This article is originally published at Insider Monkey.