Bank of America Securities Reiterates Hold Rating on Deckers Outdoor Corporation (DECK) Stock

Deckers Outdoor Corporation (NYSE:DECK) is one of the Oversold Fundamentally Strong Stocks to Buy Now. On July 31, analyst Christopher Nardone from Bank of America Securities reiterated a “Hold” rating on the company’s stock and has a price objective of $120.00. The analyst’s rating is backed by a combination of factors affecting the company’s financial performance. Deckers Outdoor Corporation (NYSE:DECK)’s strategic buybacks and remaining capacity under the stock repurchase program are the favourable indicators, yet uncertainties related to the direct-to-consumer softness, mainly in the US market, balance the recent positive earnings revisions, according to the analyst.

In Q1 2026, Deckers Outdoor Corporation (NYSE:DECK)’s net sales rose 16.9% to $964.5 million as compared to $825.3 million in Q1 2025. On a constant currency basis, net sales rose 16.3%. Notably, the HOKA® brand net sales rose 19.8% to $653.1 million as compared to $545.2 million. In Q1 2026, the company’s brands gained market share while maintaining a high degree of full price integrity. The strength of Deckers Outdoor Corporation (NYSE:DECK)’s business was aided by the strong growth in its international markets, with HOKA and UGG contributing to the company’s 50% increase in international revenue amidst a choppy US consumer environment.

Fidelity Investments, an investment management company, recently released its Q1 2025 investor letter. Here is what the fund said:

“Underweighting shares of footwear and apparel maker Deckers Outdoor Corporation (NYSE:DECK) also notably helped. The stock plunged in January after the firm’s fiscal-year revenue forecast fell short of Wall Street analysts’ expectations. Despite reporting higher sales in its two crucial brands, UGG® and HOKA®, analysts were concerned about the company’s expansion capabilities amid declining sales in its largest market, the U.S., and other challenges.”

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Disclosure: None. This article is originally published at Insider Monkey.