Adobe Announces Multi-Year Partnership with the Premier League, Melius Analyst Sees Downside

Adobe Inc. (NASDAQ:ADBE) is one of the 10 Best AI Software Stocks to Buy Now. On July 10, Adobe Inc. (NASDAQ:ADBE) announced its multi-year partnership with the Premier League.

Adobe will offer new AI-powered personalized digital experiences to the Premier League’s 1.8 billion fans globally and provide opportunities for them to express their creativity. The partnership will connect fans with their favorite clubs, players, and moments through personalized experiences based on their unique interests. Adobe’s Express will allow a quick and easy content creation app, powering fan engagement, while Firefly generative AI will give fans new ways to create and share Premier League content.

Through Adobe Express and Firefly, the Premier League will deepen fan engagement and personalize the Fantasy Premier League experience, create on-brand marketing campaign content at scale with generative AI, real-time relevant news alerts, engage fans in the moment, and activate fan loyalty.

As Adobe Inc. continues to strive to make new AI-powered collaborations, Ben Reitzes from Melius Research does not see things happening that easily for the company. On August 11, Reitzes downgraded Adobe from Hold to Sell, keepingthe price target at $310. The analyst stated that the SaaS companies are in the early innings of multiple contractions given the shift to AI. Reitzes sees value continuing to shift toward infrastructure winners such as Microsoft and Oracle at the expense of companies like Adobe. Reitzes has cut Adobe’s 2026 and 2027 estimates along with lowering the rating.

Adobe Inc. (NASDAQ:ADBE) is a technology company that offers AI-powered products, services, and cloud solutions to imagine, create, optimize, and engage with content across surfaces and fuel digital experiences.

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Disclosure: None. This article is originally published at Insider Monkey.