Kroger Announces All-New Champion Chip Collection to Kick Off Football Season

Available for a limited time, the Kroger Brand Champion Chip Collection transforms three iconic game day appetizers into crunchy, craveable potato chip flavors.

CINCINNATI, Aug. 20, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is kicking off football season with its all-new, limited-time Kroger Brand Champion Chip Collection. Just in time for the return of fall football, the collection brings a new take on go-to game day appetizers and is available now, while supplies last.

"The Champion Chip Collection transforms customer-favorite football season flavors into can't-miss snacks that really are 'all that and a bag of chips,'" says Mike Murphy, Group Vice President of Center Store Merchandising at Kroger. "Whether enjoying the game at home, heading to a stadium tailgate or gathering under the Friday night lights, we're looking forward to helping customers tackle their game day plans with these exclusive, limited-time flavors."

Celebrating the return of fall football season, the limited-time Champion Chip Collection puts a must-try spin on familiar game day grub, creating new and unique bites fit for a true champion. A winning addition to any snack lineup, the perfectly crunchy and flavor-packed collection includes:

1. Pigs in a Blanket: The ultimate bite-size snack reimagined in a classic potato chip, packed with the savory flavors of hot dog, buttery pastry and a hint of mustard.
2. Mozzarella Sticks: These golden, crispy chips are bursting with the cheesy flavor of classic mozzarella sticks, complete with notes of buttery breading and a touch of marinara magic.
3. Buffalo Wing: Bringing all the heat to game day, these rippled chips pack an unbeatable buffalo-flavored punch – no wet napkins or saucy fingers required.

With the Champion Chip Collection, perfectly refreshing beverages, double-dip-worthy dips, and unbeatable appetizers, Kroger makes it impossible for customers to fumble their snack spreads. Available in limited quantities, the Champion Chip Collection won't stick around for overtime. To score a bag before the final whistle, all three flavors can be shopped exclusively at  Kroger Family of Stores, while products last. Find a location here to snag the Champion Chip Collection before the clock runs out.

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About Kroger

At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are, across our family of companies more than 400,000 associates who serve over 11 million customers daily through an e-commerce experience and retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site. 

SOURCE The Kroger Co.