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GO or CHD: Which Is the Better Value Stock Right Now?

By Zacks Equity Research | August 27, 2025, 11:40 AM

Investors with an interest in Consumer Products - Staples stocks have likely encountered both Grocery Outlet Holding Corp. (GO) and Church & Dwight (CHD). But which of these two companies is the best option for those looking for undervalued stocks? Let's take a closer look.

The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The Zacks Rank is a proven strategy that targets companies with positive earnings estimate revision trends, while our Style Scores work to grade companies based on specific traits.

Right now, Grocery Outlet Holding Corp. is sporting a Zacks Rank of #2 (Buy), while Church & Dwight has a Zacks Rank of #3 (Hold). This means that GO's earnings estimate revision activity has been more impressive, so investors should feel comfortable with its improving analyst outlook. But this is just one factor that value investors are interested in.

Value investors are also interested in a number of tried-and-true valuation metrics that help show when a company is undervalued at its current share price levels.

Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years.

GO currently has a forward P/E ratio of 24.12, while CHD has a forward P/E of 26.63. We also note that GO has a PEG ratio of 3.33. This figure is similar to the commonly-used P/E ratio, with the PEG ratio also factoring in a company's expected earnings growth rate. CHD currently has a PEG ratio of 3.82.

Another notable valuation metric for GO is its P/B ratio of 1.54. Investors use the P/B ratio to look at a stock's market value versus its book value, which is defined as total assets minus total liabilities. By comparison, CHD has a P/B of 5.12.

Based on these metrics and many more, GO holds a Value grade of B, while CHD has a Value grade of D.

GO is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that GO is likely the superior value option right now.

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Grocery Outlet Holding Corp. (GO): Free Stock Analysis Report
 
Church & Dwight Co., Inc. (CHD): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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