Amazon (AMZN) Maintains Lead in US E-Commerce Retail, per JPM

Amazon.com, Inc. (NASDAQ:AMZN) is placed 1st on our list of the best stocks to buy. On August 21, JPMorgan reported that Amazon grew its lead in the American e-commerce market during Q2 2025, mainly because of faster retail growth and strong logistics.

In its updated e-commerce model for the United States, JPMorgan mentioned that online sales grew 5.3% in the second quarter compared to last year, which is close to the 5.6% growth seen in the first quarter. Analysts added that US e-commerce kept growing for the tenth quarter in a row, increasing by 0.17% from last year to make up 21.9% of adjusted retail sales.

JPMorgan noted that Amazon’s retail business did better than the overall market, with global first-party sales up 10% from last year, compared to 6% growth in the previous quarter. Third-party sales also rose 10%, up from 7% in the first quarter, driven by high demand for essentials, very fast SD1D delivery, and growth of the Prime ecosystem.

JPMorgan analysts estimate that Amazon’s share of the US e-commerce market went up by more than two points from last year, reaching 46.8% in the second quarter. They expect it to grow to 47.4% in Q3 and 49.2% in Q4.

The analysts maintained that Amazon is positioned as the leader in e-commerce and kept it as their “Best Idea.”

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