HSBC Sees Apple at $220 as Investors Eye Tomorrow's iPhone 17 Reveal

Apple Inc. (NASDAQ:AAPL) is one of the AI Stocks Gaining Attention on Wall Street. On September 8, HSBC analyst Erwan Rambourg reiterated a Hold rating on the stock with a $220.00 price target. The rating comes ahead of the tech giant’s upcoming product launch event.

Following Alphabet’s Pixel 10 launch on August 20, Apple will be hosting its iPhone 17 lineup on September 9. The firm discussed what is anticipated at the big launch event such as four iPhone models, including an all-new slim version (“Air”) which will replace the “Plus” model in previous lineups.

Overall, the firm holds high expectations regarding Apple’s products pipeline in 2026-27.

“We expect a lower-priced 17e version coming in 2026. A US survey points towards high pent-up demand, with seven of 10 users expressing interest in upgrading to a 17 model (MacRumors, 1 September 2025). We also expect announcement of a new Apple Watch (11, Ultra 3), new AirPods, and Airtag (possibly an upgraded Vision Pro too)."

"While we do not see the iPhone 17 lineup as introducing a clear step change in Apple’s offering, we have higher expectations from its products pipeline in 2026-27 as reported in the press (Bloomberg 24 August 2025), including a foldable phone and smart glasses. Also in the works is a special 20th anniversary edition iPhone model with curved glass.”

Apple is a technology company known for its consumer electronics, software, and services.

While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 10 AI Stocks to Watch Out For in 2025 and 10 Buzzing AI Stocks on Wall Street. 

Disclosure: None.