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It Doesn't Cost Much To Switch An iPhone, Says Jim Cramer

By Ramish Cheema | September 10, 2025, 1:30 PM

We recently published 14 Latest Stocks on Jim Cramer’s Radar. Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer recently discussed.

Given how the day was focused on its iPhone launch event, naturally, Cramer spent quite a bit of time discussing Apple Inc. (NASDAQ:AAPL). He commented on how the new iPhones’ price tag might not really matter, Apple Intelligence, the lawsuit with Google, and reports of turnover to Meta:

“[On the new iPhone Pro generating hype] I always think you have to understand the state of play of Verizon, of AT&T, of T-Mobile. T-Mobile has historically under Sievert come in and then said, listen, you want a phone? Don’t pay any attention [to] what you heard from Apple. Here’s the deal and you go to Costco, David, and you look at the T-Mobile deal and you say this phone is cheaper than the 13. I mean they make deals, so let’s not freak out about how, like you’ll hear wow it’s really expensive. But if I get a new camera, and whatever new device, maybe something that is, has better resolution. I don’t know. I might just switch. Because it doesn’t cost much to switch.

“[On whether Apple Intelligence was still relevant] No, I mean you have to look, I keep waiting for a deal now that the, that judge reversed himself.

“Well look I didn’t think there was a chance, that that would pass muster. . .that Google could pay 20 billion to be able to have. Right and the circular reasoning the judge used was, I think, so, lightweight, just the idea that if they didn’t pay them, they would become even more monopolist. I don’t know, to me that was, that was like moved the court, I was shocked by that. But the fact is if you’re Eddie Cue and you heard that, and Eddie Cue was the guy who I was talking about the price, I think you’d just say lineup guys, lineup Perplexity. Hey you Anthropic, will take yours and you can go spend 90 billion on NVIDIA. And we’ll let you low jump into the 17. I’d love that!”

“Remember the day the anti-monopoly case came down, number two came down, the remedy so to speak, a quarter before there were reporters who were going out and saying, that Apple lost their top guy. I mean I check in with Apple and I say like tell us which top guy? I mean there’s kind of like, they lost a general. Well we got like a thousand generals! . . .and suddenly you have it’s like wow which guy did they think that we lost? And by the way where are all those guys that left Apple and went to, Meta. Apparently it doesn’t all end well when you go to Meta. Some people just say maybe this isn’t for me.”

While we acknowledge the potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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