Reddit to Replace Subreddit Member Counts with Active Engagement Metrics

Reddit Inc. (NYSE:RDDT) is one of the best IPO stocks to buy and hold for 3 years. On September 9, Reddit announced that it is changing the activity indicators on its subreddit headers. The platform will replace the “Member count” with two new metrics: active visitors and weekly activity levels, which are based on a rolling 28-day average.

According to Reddit, the member count doesn’t fully represent true engagement because users can post and comment without being a member of a community. By shifting the focus from passive membership to active participation, Reddit aims to highlight what makes the platform unique: “real people engaging in real conversations.”

The new indicators are intended to give users a more accurate sense of a community’s vibrancy and could be a useful tool for brands conducting research. This move aligns with Reddit’s strength in fostering highly engaged communities, which has already positioned it as a key source for human-centric insights and even as the most referenced source for AI answers.

Reddit Inc. (NYSE:RDDT) operates a digital community. The company’s platform enables users to engage in conversations, explore passions, research new hobbies, exchange goods & services, create new communities & experiences, share laughs, and find belonging.

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Disclosure: None. This article is originally published at Insider Monkey.