Morgan Stanley Remains Constructive on Wayfair (W) Citing Scale and Market Position

By Rizwan Siddiqui | September 12, 2025, 6:50 AM

Wayfair Inc. (NYSE:W) is one of the best stocks for day trading. The company’s stock has climbed nearly 100% over the past year and year-to-date.

On August 24, Morgan Stanley’s Simeon Gutman reiterated a Buy rating on Wayfair (NYSE:W) with a $105 price target. The analyst acknowledged risks tied to the Commerce Department’s investigation into timber and furniture imports, which could result in higher tariffs.

Morgan Stanley Remains Constructive on Wayfair (W) Citing Scale and Market Position

Gutman noted that the ultimate outcome depends on how the duties are classified, with uncertainty around whether tariffs will “stack” or apply differently across categories.

Despite this, he argued that Wayfair Inc.’s (NYSE:W) market position, scale, and ongoing strategic initiatives provide resilience in the face of these headwinds. In his view, the company has the adaptability to navigate potential cost pressures, supporting a constructive stance on the stock.

Wayfair Inc. (NYSE:W) is a leading online home goods retailer that offers furniture, décor, and household products through its e-commerce platforms.

While we acknowledge the potential of W as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 15 Best Multibagger Stocks to Invest in Right Now and 10 Best High Beta Stocks To Buy Now.

Disclosure: None. This article is originally published at Insider Monkey.

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