Keurig Dr Pepper (KDP) to Partner with Disney Advertising

Keurig Dr Pepper Inc. (NASDAQ:KDP) is one of the Best Low Cost Stocks to Buy According to Analysts. On August 28, Keurig Dr Pepper Inc. (NASDAQ:KDP) announced a new strategic partnership with Disney Advertising. The partnership aims to create personalized consumer experiences by combining fandom, media, and shopper insights.

Management noted that the partnership includes innovative brand activations, such as sponsored content in major sports programs, augmented reality in-game features, and precision marketing driven by retail data. Moreover, one key element is Keurig Dr Pepper Inc.’s (NASDAQ:KDP) Fansville series, which will now be integrated into live college football broadcasts using mixed reality, creating an immersive viewing experience.

The partnership builds on years of co-innovation and the company’s effort to keep its presence in college football. Moreover, management noted that it will use combined data from retail and fan behavior to deliver more targeted and effective marketing.

Keurig Dr Pepper Inc. (NASDAQ:KDP) is a leading North American beverage company that manufactures, markets, and distributes a wide range of beverages.

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Disclosure: None. This article is originally published at Insider Monkey.