Braze, Inc. (BRZE): A Bull Case Theory

We came across a bullish thesis on Braze, Inc. on Value investing subreddit by Cute_Badger9208. In this article, we will summarize the bulls’ thesis on BRZE. Braze, Inc.'s share was trading at $31.42 as of September 5th. BRZE’s forward P/E was and 175.44 according to Yahoo Finance.

Braze (BRZE) is emerging as a differentiated SaaS player positioned at the intersection of marketing automation and AI. The company delivers cloud-based customer engagement campaigns, leveraging data and machine learning to help enterprises execute sophisticated strategies. With approximately 2,500 global Fortune-tier clients, BRZE reported $700M in subscription revenue alongside a robust 108% net revenue retention rate, reflecting both scalability and strong customer loyalty. The company’s upcoming launch of an AI-powered product could represent a step-change in marketing infrastructure.

This platform will integrate seamlessly with Tier-1 AI engines such as ChatGPT and Gemini, enabling businesses to transform simple instructions into fully designed, execution-ready marketing campaigns within minutes. Traditionally, such campaigns required multimillion-dollar budgets and large marketing departments, but BRZE’s solution aims to democratize access, lowering costs and broadening reach. This positions Braze to potentially disrupt an industry historically defined by resource-intensive execution.

Investors view this development as a potential catalyst, with parallels drawn to transformative SaaS adoption cycles. The company currently has a $3.5B market cap, $1.5B in annual revenue, and trades at $31.44 per share within a 52-week range of $24–$48. A major product announcement is scheduled for September 29, 2025, which could act as an inflection point for revaluation. Bullish projections suggest that the stock could reach $70 in the near term, with longer-term expectations of Braze becoming the first SaaS marketing company to scale toward a $100B valuation within the next decade. With strong fundamentals, AI-driven innovation, and a clear catalyst, BRZE represents a compelling asymmetric opportunity.

Previously we covered a bullish thesis on Braze, Inc. (BRZE) by Elliot in May 2025, which highlighted the company’s real-time data architecture, entrenched SDK integrations, and growing enterprise adoption as key differentiators. The company’s stock price has been trading flat since our coverage. This is because the thesis played out. The thesis still stands as Braze continues to scale with AI-driven innovation. Cute_Badger9208 shares an identical view but emphasizes the upcoming AI-powered product launch as a near-term catalyst.

Braze, Inc. is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 31 hedge fund portfolios held BRZE at the end of the first quarter which was 31 in the previous quarter. While we acknowledge the potential of BRZE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.