Netflix Inc (NASDAQ:NFLX) stock is up 1% to trade at $1,211.94 at last glance, after an upgrade from Loop Capital to "buy" from "hold," as well as a price-target hike to $1,350 from $1,150. The analyst in coverage said the company "won the streaming wars."
Loop Capital is joining a bullish majority, with 30 of 46 firms in coverage sporting a "buy" or better rating coming into today. Plus, the 12-month consensus target price of $1,351.99 is an an 11.8% premium to Netflix stock's current perch.
NFLX has taken a breather form its June 30, record high of $1,341.14, but support at $1,200 has stepped up, an area that roughly coincides with its 120-day moving average. NFLX has tacked on 35.8% in 2025 and 73% year over year.
Though calls outpace puts on an absolute basis, options traders have been more bearish than usual. This is per the security's 50-day put/call volume ratio over at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which sits higher than 71% of annual readings.
Options are affordably priced, as NFLX's Schaeffer's Volatility Index (SVI) of 28% ranks in the 9th percentile of annual readings. This means options traders are pricing in low volatility expectations.
