Jim Cramer Says Under Armour, Inc. (UA)'s Turnaround Will Not Happen In This Quarter

We recently published 10 Latest Stocks Jim Cramer Discussed In An Episode Examining Turnarounds. Under Armour, Inc. (NYSE:UA) is one of the stocks Jim Cramer recently discussed.

Under Armour, Inc. (NYSE:UA) was the second firm Cramer mentioned as part of his discussion of Trump’s announcement that US firms will report earnings twice a year pending the SEC’s approval. He discussed that a quarterly earnings cycle carries the potential to limit long-term thinking and planning at businesses. Cramer also outlined that firms with long-term initiatives often suffer as investors and analysts are focused on quarterly performance. As for Under Armour, Inc. (NYSE:UA), he discussed the firm earlier this year and commented that its CEO made a risky call by stating that the firm would improve its business. Here are his latest thoughts about Under Armour, Inc. (NYSE:UA):

“I’m watching Under Armour today, getting downgraded. Why? Because the 90 days, the turn is not going to happen this quarter. The notion of something this quarter is how we think. And it’s how money managers think.”

Back in May 2024, Cramer was a fan of Under Armour, Inc. (NYSE:UA) and CEO Kevin Plank:

“I am a huge supporter of Kevin Plank. I am not a huge supporter of the stock — and the reason is because there is nothing more competitive than that industry. I bet you if Kevin had chosen another industry, he’d be crushing it. But you’re up against Nike, you’re up against HOKA, you’re up against New Balance. These are just serious competitors, and you’ve got to be on your game every second.”

While we acknowledge the potential of UA as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.