Celsius Holdings Names Former PepsiCo/Mark Anthony Exec Rishi Daing as New Chief Marketing Officer

Celsius Holdings Inc. (NASDAQ:CELH) is one of the most promising long-term stocks to buy. On September 8, Celsius Holdings announced that it appointed Rishi Daing as its new Chief Marketing Officer, effective the same day. The appointment is part of a broader move to strengthen the company’s marketing capabilities and advance its portfolio growth strategy, which includes brands like CELSIUS, AlaniNu, and RockstarEnergy.

Daing brings over two decades of global marketing and commercial leadership experience to the role. His background includes senior positions at PepsiCo and Tata Consumer Products, and most recently, at Mark Anthony Brands, where he led the launch of Mas+ with Lionel Messi. As CMO, Daing will be overseeing the marketing strategy across the entire Celsius Holdings portfolio, working to unify brand development, go-to-market execution, and digital platforms under a performance-driven framework.

He will report to President and Chief Operating Officer Eric Hanson and be based at the company’s U.S. headquarters in Boca Raton, Florida. In addition to the CMO appointment, Celsius Holdings also announced the creation of a new Marketing Leadership Team and promotions to fill the new Chief Brand Officer and Chief Creative Officer roles.

Celsius Holdings Inc. (NASDAQ:CELH) develops, processes, manufactures, markets, sells, and distributes functional energy drinks in North America, Europe, the Asia Pacific, and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.