UBS Reiterates Neutral on Apple (AAPL), Sees Mixed iPhone 17 Preorder Demand

Apple Inc. (NASDAQ:AAPL) is one of the AI Stocks Making Big Moves on Wall Street. On September 17, UBS analyst David Vogt reiterated a Neutral rating on the stock with a $220.00 price target.

The firm analyzed early iPhone 17 preorder data which suggests mixed demand for the iPhone 17.

“UBS Evidence Lab Data (>Access Data) that tracks iPhone availability across 30 geographies suggests mixed demand for the iPhone 17 lineup since preorders began last Friday. For context, we believe YoY comparisons are more meaningful in determining underlying demand."

"While the introduction of the Air (ex-China) is a major change, we note two other key launch differences. First, the Base’s price remained at $799 despite storage now starting at 256GB (from 128 GB). Second, we note that Apple has seven models available on its website, compared to nine last year that could impact purchase behavior.”

Apple is a technology company known for its consumer electronics, software, and services.

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