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Jim Cramer Shares How Apple Inc. (AAPL)'s AI Works

By Ramish Cheema | September 23, 2025, 12:06 PM

We recently published 12 Hot, Cold & Stable Stocks Jim Cramer Recently Discussed. Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer recently discussed.

Considering the amount of time he has spent discussing Apple Inc. (NASDAQ:AAPL) last week, it wouldn’t be inaccurate to say that the stock has been at the top of Jim Cramer’s radar. In September, the CNBC TV host first visited Apple supplier Corning’s factory in Kentucky and then praised the firm’s latest iPhone 17 launch. Naturally, the launch was on his mind this time as well:

Jim Cramer Shares How Apple Inc. (AAPL)'s AI Works

“. . .with Apple with an actually, I think, way underestimated new line of products.

“But you know what I don’t think is that inflated? The Apple 17, the iPhone 17, why? Because the trade in turned out to be more than people thought.

“Yes, and I think that a lot of people have to understand that, it’s got two cameras, which I think you an put yourself in and I love. Tim loves selfies. And I love selfies and I always have. . .But I will say that Tim, is a great aficionado, of what makes a good camera and I trust it, when he says listen this camera’s blowout. It is a leap versus the 16. They kept a lot of this under wraps.

“We expected, we meaning Wall Street in this case, that there would be some demand that exceeded supply. We didn’t expect a thousand people would show up at Dubai. 500 at Mumbai. The numbers in China are much better. The preorders in one week, from where I talked to Tim last week, are much, much better. The street had not expected anything really big. So I think what I have to come back with this is raising numbers.

“[On how initial orders are not reflective of overall demand] That’s very true. But Tim does have numbers. And he, there’s no reason for him to say, look, the numbers are much better. He can always say, things are much better. And he did not say that. He’s much more enthusiastic. And I think a lot of it has to do with, this Air. The Air is such a different form factor. It is so light.

“[On JPMorgan going to 280] Yeah, and Melius, Reitzes just went to 290. Uh, it’s a race, it’s a race to be higher. And I think that those who have been thinking this was a so, so launch. The numbers are not saying that it’s so, so. The numbers are saying it’s better. It’s important.

“Well look I think that they’re doing things, that when you see, a drill bit trying to get through the new ceramic glass. I want that. I mean you see these little incrementals. I mean like when Tim was saying, AI, it’s filled with AI. Now there are people saying, it’s filled with AI, I wanna find out, what, some sort of, how do I interpret this most recent Supreme Court decision about whatever. It won’t do that. But it will tell you, when you’re speaking Italian, you’re speaking in Italy, know it’ll think that you’re a typical American. . .David, this maybe the end of the ugly American when it comes to language.”

While we acknowledge the potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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