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Analyst Explains Why She's Buying Deckers (DECK) Amid 'Great Global Opportunities'

By Fahad Saleem | September 25, 2025, 8:03 AM

We recently published Trending Analyst Calls: Top 10 Stocks. Deckers Outdoor Corporation (NYSE:DECK) is one of the stocks analysts were recently talking about.

Stephanie Link, CIO at Hightower, recently explained in a program on CNBC why she is buying Deckers Outdoor shares. The analyst mentioned Deckers’ Hoka brand growth and market opportunities for expansion.

“I’m a big believer in Hoka myself personally, but the numbers speak for themselves. It’s growing Hoka about 20% and they’re guiding double-digit growth for the rest of the year for Hoka. UGG actually saw a massive snapback of 19% growth last quarter versus 3% the prior quarter. So they’re seeing brand momentum. That’s what I like to see in retail. They have great global opportunities to gain market share. International last quarter grew 50%. I think they’re just at the tip of the iceberg in terms of international momentum.”

 

Fidelity Growth Strategies Fund stated the following regarding Deckers Outdoor Corporation (NYSE:DECK) in its Q1 2025 investor letter:

“Underweighting shares of footwear and apparel maker Deckers Outdoor Corporation (NYSE:DECK) also notably helped. The stock plunged in January after the firm’s fiscal-year revenue forecast fell short of Wall Street analysts’ expectations. Despite reporting higher sales in its two crucial brands, UGG® and HOKA®, analysts were concerned about the company’s expansion capabilities amid declining sales in its largest market, the U.S., and other challenges.”

While we acknowledge the potential of DECK as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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