Citizens JMP Reiterates Market Outperform Rating on Affirm Holdings (AFRM) Stock

Affirm Holdings, Inc. (NASDAQ:AFRM) is one of the Unstoppable Stocks to Buy and Hold for the Next 5 Years. On September 25, Citizens JMP reiterated a “Market Outperform” rating on the company’s stock with a price objective of $105.00. The firm highlighted a strong growth runway ahead for the buy-now-pay-later (BNPL) provider, demonstrating Affirm Holdings, Inc. (NASDAQ:AFRM)’s broader range of retail partners compared to its competitors.

Furthermore, the firm views Affirm Holdings, Inc. (NASDAQ:AFRM)’s platform as differentiated due to its broader offerings, which include short-term Pay-in-X financing and more traditional installment loans, which the firm believes are more suitable for a larger set of consumer goods. For Q1 2026, the company expects GMV of between $10.10 billion – 10.40 billion, and revenue of $855 million – $885 million. Affirm Holdings, Inc. (NASDAQ:AFRM) expects an operating margin of between 1% – 3%. In Q4 2025, its total revenue grew 33% to $876 million.

While we acknowledge the potential of AFRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.