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Toyota Motor North America Reports September, Third Quarter 2025 U.S. Sales Results

By PR Newswire | October 01, 2025, 1:00 PM

Third quarter electrified Toyota and Lexus sales make up over 47 percent of total sales volume

30 electrified vehicle options available between both Toyota and Lexus brands

PLANO, Texas, Oct. 1, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2025 U.S. sales of 185,748 vehicles, up 14.2 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September 2024. Sales of electrified vehicles for the month totaled 85,092 up 8.1 percent on a volume basis and up 3.6 percent on a DSR basis representing 45.8 percent of total sales volume. 

For the third quarter, TMNA reported sales of 629,137 vehicles, up 15.9 percent on a volume basis and up 14.4 percent on a DSR basis versus the third quarter of 2024. Sales of electrified vehicles for the third quarter totaled 282,794 up 10.5 percent on a volume basis and up 9.1 percent on a DSR basis representing 44.9 percent of total sales volume. 

Toyota division posted September sales of 158,959 vehicles, up 13.4 percent on a volume basis and up 8.7 percent on a DSR basis. For the quarter, Toyota division reported sales of 537,528 vehicles, up 16.4 percent on a volume basis and up 14.9 percent on a DSR basis. 

Lexus division posted September sales of 26,789 vehicles, up 19.4 percent on a volume basis and up 14.4 percent on a DSR basis. For the quarter, Lexus division reported sales of 91,609 vehicles, up 13.1 percent on a volume basis and up 11.6 percent on a DSR basis.

"Strong customer demand continues across our entire lineup, and vehicles are selling as fast as we build them," said Andrew Gilleland, senior vice president at Toyota Motor North America. "As we gear up for the next-generation RAV4, the current model remains a customer favorite. Our multi-pathway powertrain strategy is also driving steady growth, with electrified vehicles nearing 50% of our sales."

September and Third Quarter 2025 Highlights (volume basis unless otherwise noted) 

TMNA:

  • September sales up 14.2 percent
  • September electrified vehicle sales of 85,092, up 8.1 percent; represents 45.8 percent of total sales volume
  • Third quarter sales up 15.9 percent
  • Third quarter electrified vehicle sales of 282,794, up 10.5 percent; represents 44.9 percent of total sales volume
  • 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
  • Among the lowest incentives among full-line manufacturers

Toyota Division:

  • September sales up 13.4 percent
  • September electrified vehicle sales of 76,196, up 7.8 percent
  • Third quarter sales up 16.4 percent
  • Third quarter electrified vehicle sales of 251,821, up 10.8 percent

Lexus Division:

  • September sales up 19.4 percent
  • September electrified vehicle sales of 8,896, up 11.2 percent
  • Third quarter sales up 13.1 percent
  • Third quarter electrified vehicle sales of 30,973, up 8.6 percent

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.   

Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles. 

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved communities near the company's U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:

Derrick Brown

[email protected]

 

TOYOTA  U.S. SALES SUMMARY

September 2025



-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     



2025

2024

DSR %

VOL %

2025

2024

DSR %

VOL %

TOTAL TMNA

185,748

162,595

9.5

14.2

1,865,876

1,729,519

8.4

7.9

TOTAL TOYOTA DIV.

158,959

140,152

8.7

13.4

1,595,301

1,481,319

8.2

7.7

TOTAL LEXUS DIV.

26,789

22,443

14.4

19.4

270,575

248,200

9.5

9

COROLLA

18,457

15,761

12.2

17.1

179,983

177,092

2.1

1.6

SUPRA

221

217

-2.4

1.8

2,009

2,329

-13.4

-13.7

GR86 (INCL FR-S)

652

498

25.5

30.9

8,107

9,643

-15.6

-15.9

MIRAI

45

30

43.8

50.0

157

346

-54.4

-54.6

CROWN

1,139

819

33.3

39.1

8,689

17,434

-49.9

-50.2

PRIUS

3,813

5,255

-30.5

-27.4

46,777

28,642

64

63.3

CAMRY

24,521

22,934

2.5

6.9

234,426

227,576

3.5

3

TOTAL TOYOTA DIV. CAR

48,849

45,515

2.9

7.3

480,151

463,074

4.1

3.7

IS

1,429

1,168

17.2

22.3

14,668

14,391

2.4

1.9

RC

97

112

-17.0

-13.4

1,080

1,370

-20.8

-21.2

ES

3,208

2,873

7.0

11.7

29,788

30,284

-1.2

-1.6

LS

44

150

-71.9

-70.7

894

1,706

-47.4

-47.6

LC

50

102

-53.0

-51.0

1,004

1,294

-22.1

-22.4

TOTAL LEXUS DIV. CAR

4,828

4,405

5.0

9.6

47,434

49,049

-2.9

-3.3

TOTAL TMNA CAR

53,677

49,920

3.0

7.5

527,585

512,123

3.5

3

BZ

61

1,324

-95.6

-95.4

12,264

13,577

-9.3

-9.7

RAV4

36,599

31,296

12.1

16.9

358,134

350,331

2.7

2.2

COROLLA CROSS

6,386

6,282

-2.6

1.7

73,341

67,674

8.8

8.4

CROWN SIGNIA

1,057

1,711

-40.8

-38.2

16,277

2,281

616.7

613.6

VENZA

4

1,748

-99.8

-99.8

703

29,790

-97.6

-97.6

HIGHLANDER

4,083

5,060

-22.7

-19.3

42,677

77,287

-44.5

-44.8

GRAND HIGHLANDER

10,494

10

100,000.0

105,000.0

99,833

55,410

81

80.2

4RUNNER

8,844

5,745

12.0

16.9

67,001

89,191

-39.9

-40.1

SEQUOIA

2,036

1,854

5.2

9.8

18,486

19,290

-3.7

-4.2

LAND CRUISER

2,145

3,059

-32.8

-29.9

35,146

18,296

92.9

92.1

TOTAL TOYOTA DIV. SUV

71,709

58,089

18.3

23.4

723,865

723,128

0.5

0.1

SIENNA

7,802

6,665

12.2

17.1

75,876

50,789

50.0

49.4

TACOMA

20,392

18,027

8.4

13.1

204,464

126,805

61.9

61.2

TUNDRA

10,207

11,856

-17.5

-13.9

110,945

117,523

-5.2

-5.6

TOTAL TOYOTA DIV. PICKUP

30,599

29,883

-1.9

2.4

315,409

244,328

29.7

29.1

TOTAL TOYOTA DIV. TRUCK

110,110

94,637

11.5

16.3

1,115,150

1,018,245

10.0

9.5

UX

426

402

1.6

6.0

6,899

6,881

0.7

0.3

NX

5,192

5,034

-1.2

3.1

57,256

53,515

7.5

7.0

RZ

86

523

-84.2

-83.6

5,339

8,381

-36.0

-36.3

RX

8,682

8,590

-3.1

1.1

80,427

83,341

-3.1

-3.5

TX

4,418

1

423000.0

442000.0

39,546

21,315

86.3

85.5

GX

2,602

3,022

-17.5

-13.9

28,244

20,906

35.7

35.1

LX

555

466

14.1

19.1

5,430

4,812

13.3

12.8

TOTAL LEXUS DIV. TRUCK

21,961

18,038

16.7

21.7

223,141

199,151

12.5

12.0

TOTAL TMNA TRUCK

132,071

112,675

12.3

17.2

1,338,291

1,217,396

10.4

9.9

Selling Days

24

23





229

230





DSR = Daily Selling Rate





















































                                           TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY                                        

September 2025



-- CURRENT MONTH --



-- CALENDAR YEAR TO DATE --  



2025

2024

DSR %

VOL%

2025

2024

DSR %

VOL%

TOYOTA PRIUS HYBRID

2,111

3,832

-47.2

-44.9

34,237

20,331

69.1

68.4

TOYOTA PRIUS PLUG-IN HYBRID

1,702

1,423

14.6

19.6

12,540

8,311

51.5

50.9

TOYOTA COROLLA HYBRID

2,365

3,048

-25.6

-22.4

37,135

40,152

-7.1

-7.5

TOYOTA CAMRY HYBRID

24,516

22,905

2.6

7.0

234,369

122,989

91.4

90.6

TOYOTA MIRAI

45

30

43.8

50.0

157

346

-54.4

-54.6

TOYOTA CROWN

1,139

819

33.3

39.1

8,689

17,434

-49.9

-50.2

TOYOTA SIENNA HYBRID

7,801

6,663

12.2

17.1

75,867

50,769

50.1

49.4

TOYOTA 4RUNNER HYBRID

2,127

0

0

0

13,600

0

0

0

TOYOTA HIGHLANDER HYBRID

1,771

2,424

-30.0

-26.9

19,842

15,992

24.6

24.1

TOYOTA GRAND HIGHLANDER HYBRID

5,329

10

50,970.0

53,190.0

48,563

20,592

136.9

135.8

TOYOTA SEQUOIA HYBRID

2,036

1,853

5.3

9.9

18,486

19,286

-3.7

-4.1

TOYOTA LAND CRUISER HYBRID

2,145

3,059

-32.8

-29.9

35,146

18,296

92.9

92.1

TOYOTA BZ4X BEV

61

1,324

-95.6

-95.4

12,264

13,577

-9.3

-9.7

TOYOTA RAV4 HYBRID

12,830

12,761

-3.6

0.5

139,446

152,328

-8.1

-8.5

TOYOTA RAV4 PLUG-IN HYBRID

1,952

2,081

-10.1

-6.2

16,776

24,580

-31.5

-31.7

TOYOTA COROLLA CROSS HYBRID

2,214

2,112

0.5

4.8

24,594

25,259

-2.2

-2.6

TOYOTA CROWN SIGNIA

1,057

1,711

-40.8

-38.2

16,277

2,281

616.7

613.6

TOYOTA VENZA HYBRID

4

1,748

-99.8

-99.8

703

29,790

-97.6

-97.6

TOYOTA TACOMA HYBRID

2,354

1,506

49.8

56.3

22,773

4,526

405.4

403.2

TOYOTA TUNDRA HYBRID

2,637

1,374

83.9

91.9

22,065

33,679

-34.2

-34.5

LEXUS ES HYBRID

1,472

1,394

1.2

5.6

13,671

12,979

5.8

5.3

LEXUS UX HYBRID

426

402

1.6

6.0

6,899

6,881

0.7

0.3

LEXUS LX HYBRID

261

0

0

0

1,987

0

0

0

LEXUS NX HYBRID

2,089

1,786

12.1

17.0

23,002

19,485

18.6

18.0

LEXUS NX PLUG-IN HYBRID

289

384

-27.9

-24.7

5,658

4,866

16.8

16.3

LEXUS RZ BEV

86

523

-84.2

-83.6

5,339

8,381

-36.0

-36.3

LEXUS RX HYBRID

2,915

3,130

-10.7

-6.9

29,546

30,105

-1.4

-1.9

LEXUS RX PLUG-IN HYBRID

412

372

6.1

10.8

4,733

2,819

68.6

67.9

LEXUS TX HYBRID

858

3

27,308.0

28,500.0

7,311

3,549

106.9

106.0

LEXUS TX PLUG-IN HYBRID

83

2

3,877.0

4,050.0

689

383

80.7

79.9

LEXUS LS HYBRID

5

3

59.7

66.7

34

77

-55.7

-55.8

LEXUS LC HYBRID

0

1

-100

-100

9

14

-35.4

-35.7

TOTAL TMNA Electrified Vehicles

85,092

78,683

3.6

8.1

892,408

710,060

26.2

25.7

TOTAL TOYOTA Electrified Vehicles

76,196

70,683

3.3

7.8

793,530

620,521

28.4

27.9

TOTAL LEXUS Electrified Vehicles

8,896

8,000

6.6

11.2

98,878

89,539

10.9

10.4

TOTAL TMNA SALES RATIO

45.8 %

48.4 %





47.8 %

41.1 %





Selling Days

24

23





229

230





 

Cision
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SOURCE Toyota Motor North America

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