With significant revenue and dividend growth, Novo Nordisk A/S (NYSE:NVO) makes our list of the 20 Best Stocks to Buy and Hold for a Lifetime.
Morgan Stanley downgraded Novo Nordisk A/S (NYSE:NVO) from Equal-Weight to Underweight on September 29, 2025, and dropped its price target from $53.20 to $42. The analyst cited a “tough path ahead” due to pricing pressures, escalating competition, and slowing U.S. prescription patterns. In premarket trade, shares dropped more than 3%.
Wegovy, Ozempic, and Rybelsus weekly volume stagnation was noted by analysts, along with heightened competition from Eli Lilly’s Mounjaro, tirzepatide, and forthcoming oral and generic GLP-1 substitutes in foreign markets. There are still issues with pricing and positioning, even though Novo Nordisk A/S (NYSE:NVO)’s oral Wegovy launch in 2026 might generate $1 billion in sales.
Morgan Stanley projects a 5% increase in group sales in 2026, which is less than the 8.5% consensus. The company also warns that impending trial findings, Medicare Part D pricing, and patent expirations might compress valuation multiples, indicating short-term challenges for Novo Nordisk A/S (NYSE:NVO)’s expansion and stock performance.
With a focus on diabetes and obesity care as well as treatments for rare diseases, Novo Nordisk A/S (NYSE:NVO) conducts research, develops, manufactures, and sells pharmaceutical products worldwide. It is one of the best stocks to buy.
While we acknowledge the potential of NVO as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
READ NEXT: 11 Cheap Clean Energy Stocks to Buy Right Now and 15 Best Robotics Stocks to Buy Under $20.
Disclosure: None.