Amazon Launches New 'Amazon Grocery' Private Label, Unifies Fresh & Happy Belly Brands

Amazon.com Inc. (NASDAQ:AMZN) is one of the best American stocks to buy and hold for the next 3 years. On October 1, Amazon announced the launch of a new private label brand, Amazon Grocery. This new brand unifies existing customer-favorite private labels, Amazon Fresh and Happy Belly, into one cohesive collection of grocery essentials.

The product line is extensive, featuring more than 1,000 high-quality food items, all of which are rated 4 stars or above. Most of these products are priced under $5, reflecting the brand’s focus on offering exceptional value to customers, particularly during a time of price-consciousness. The Amazon Grocery assortment spans all categories.

Notable items include cage-free eggs, Caesar Salad with Chicken, Everything Pre-Sliced Bagels, and Ground Beef. To celebrate the launch, new items like fresh bakery cinnamon rolls, refrigerated pizza dough, bottled spring water, and refrigerated lemonade are also being introduced. The company also noted that customers can expect more variety in the coming months, such as new frozen pasta meals, pie fillings, granola, sliced loaf cakes, deli meats, canned beans, and frozen vegetables.

Amazon.com Inc. (NASDAQ:AMZN) engages in the retail sale of consumer products, advertising, and subscription services through online and physical stores in North America and internationally.

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Disclosure: None. This article is originally published at Insider Monkey.