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Why Investors Need to Take Advantage of These 2 Medical Stocks Now

By Zacks Equity Research | October 07, 2025, 8:50 AM

Two factors often determine stock prices in the long run: earnings and interest rates. Investors can't control the latter, but they can focus on a company's earnings results every quarter.

The earnings figure itself is key, of course, but a beat or miss on the bottom line can sometimes be just as, if not more, important. Therefore, investors should consider paying close attention to these earnings surprises, as a big beat can help a stock climb and vice versa.

Now that we know how important earnings and earnings surprises are, it's time to show investors how to take advantage of these events to boost their returns by utilizing the Zacks Earnings ESP filter.

The Zacks Earnings ESP, Explained

The Zacks Expected Surprise Prediction, or ESP, works by locking in on the most up-to-date analyst earnings revisions because they can be more accurate than estimates from weeks or even months before the actual release date. The thinking is pretty straightforward: analysts who provide earnings estimates closer to the report are likely to have more information.

With this in mind, the Expected Surprise Prediction compares the Most Accurate Estimate (being the most recent) against the overall Zacks Consensus Estimate. The percentage difference provides the ESP figure. The system also utilizes our core Zacks Rank to provide a stronger system for identifying stocks that might beat their next quarterly earnings estimate and possibly see the stock price climb.

In fact, when we combined a Zacks Rank #3 (Hold) or better and a positive Earnings ESP, stocks produced a positive surprise 70% of the time. Perhaps most importantly, using these parameters has helped produce 28.3% annual returns on average, according to our 10 year backtest.

Stocks with a #3 (Hold) ranking, which is most stocks covered at 60%, are expected to perform in-line with the broader market. But stocks that fall into the #2 (Buy) and #1 (Strong Buy) ranking, or the top 15% and top 5% of stocks, respectively, should outperform the market. Strong Buy stocks should outperform more than any other rank.

Should You Consider GSK?

The last thing we will do today, now that we have a grasp on the ESP and how powerful of a tool it can be, is to quickly look at a qualifying stock. GSK (GSK) holds a #3 (Hold) at the moment and its Most Accurate Estimate comes in at $1.27 a share 22 days away from its upcoming earnings release on October 29, 2025.

By taking the percentage difference between the $1.27 Most Accurate Estimate and the $1.26 Zacks Consensus Estimate, GSK has an Earnings ESP of +0.63%. Investors should also know that GSK is one of a large group of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

GSK is one of just a large database of Medical stocks with positive ESPs. Another solid-looking stock is Eli Lilly (LLY).

Eli Lilly is a Zacks Rank #3 (Hold) stock, and is getting ready to report earnings on October 30, 2025. LLY's Most Accurate Estimate sits at $7.21 a share 23 days from its next earnings release.

Eli Lilly's Earnings ESP figure currently stands at +12.92% after taking the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $6.39.

GSK and LLY's positive ESP figures tell us that both stocks have a good chance at beating analyst expectations in their next earnings report.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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GSK PLC Sponsored ADR (GSK): Free Stock Analysis Report
 
Eli Lilly and Company (LLY): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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