PayPal Holdings, Inc. (NASDAQ:PYPL) is one of the stocks to buy according to billionaire Ray Dalio’s Bridgewater Associates. On October 7, PayPal Holdings, Inc. (NASDAQ:PYPL) launched PayPal Ads Manager, a new platform that lets small businesses using the PayPal service display targeted ads on their websites and apps. This way, the companies can earn ad revenue directly from their store traffic. The platform is zero-cost for merchants, with no upfront costs or minimum commitments required to participate.
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Small businesses can opt in, quickly integrate PayPal’s SDK into their websites, and select advertising preferences. Ads Manager uses PayPal’s purchase data and AI-driven tools to match ads with high-intent shoppers. Performance can be managed through the familiar PayPal Merchant Portal. And ad revenue is deposited directly into PayPal merchant accounts, which businesses can use to fund operations, marketing, or other expenses.
The service rolls out in the US in early 2026, with expansion to the United Kingdom and Germany planned.
PayPal Holdings, Inc. (NASDAQ:PYPL) is a global digital payments company. It operates a technology platform that enables consumers and merchants to send, receive, and manage payments across nearly 200 markets and in over 100 currencies. Its core services include PayPal, Venmo, Braintree, and Xoom.
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Disclosure: None. This article is originally published at Insider Monkey.