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UBS Maintains Bullish Outlook on Deckers Outdoor Corporation (DECK) as Analysts Monitor HOKA's U.S. Growth Recovery

By Faheem Tahir | October 21, 2025, 1:08 AM

Fisher Asset Management holds $755,502 worth of Deckers Outdoor Corporation (NYSE:DECK) shares, helping it secure a place on our list of billionaire Ken Fisher’s 10 consumer stock picks with the highest upside potential.

UBS Maintains Bullish Outlook on Deckers Outdoor Corporation (DECK) as Analysts Monitor HOKA's U.S. Growth Recovery

On October 8, 2025, UBS reduced its price target on Deckers Outdoor Corporation (NYSE:DECK) from $158 to $157, keeping a “Buy” rating.

The price reduction reflects the company’s slower-than-expected improvement in the HOKA brand’s U.S. direct-to-consumer growth. Furthermore, modest quarter-over-quarter progress has been noted in sales trends. Yet, broader demand for the brand remains steady across international markets.

Looking ahead, analysts continue to speculate whether HOKA’s domestic growth can recover or not with a mid-to-high single-digit territory in the coming quarter. Yet, Deckers Outdoor Corporation (NYSE:DECK)’s premium brands, UGG and Teva, continue to show strong performance, supporting the overall revenue stability.

Deckers Outdoor Corporation (NYSE:DECK) is focused on design, marketing, and distribution of premium footwear, apparel, and accessories. It is included in Ken Fisher’s Stock Portfolio.

While we acknowledge the potential of DECK as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.

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