Fisher Asset Management holds $35.00 million worth of NIKE, Inc. (NYSE:
NKE) shares, helping it secure a place on our list of
billionaire Ken Fisher’s 10 consumer stock picks with the highest upside potential.
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On October 2, 2025, KeyBanc Capital Markets upgraded NIKE, Inc. (NYSE:NKE) to “Overweight.”
This upgrade reflects NIKE, Inc. (NYSE:NKE)’s fiscal Q1 2026 earnings beat, which demonstrated early progress in the company’s “Win Now” turnaround plan. For the quarter, Nike recorded a 1.1% year-over-year increase in revenue, taking it to $11.7 billion, alongside EPS of $0.49, higher than $0.27 estimates. The quarter marked a 20% surge in running sales, with North American revenue climbing 4%, and wholesale sales growing 7%. As such, the company recorded improved execution and cleaner inventory levels.
The investment firm also highlighted the company’s stronger order books, a revitalized innovation pipeline, and a reset product strategy. These improvements marked the company’s stabilization, KeyBanc noted. Furthermore, the company’s new tiered release structure was cited, which aims to strengthen engagement among younger consumers. Looking ahead, the research firm expects margins to recover despite tariff and digital sales headwinds.
NIKE, Inc. (NYSE:NKE) is focused on design, development, and marketing of athletic and casual footwear, apparel, equipment, accessories, and services for all genders and ages.
While we acknowledge the potential of NKE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the
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Disclosure: None.
