NKE

Nike Inc

36.92

Sep 11 • 1:02 PM ET +0.30 (0.81%)

Consumer Cyclical Footwear & Accessories USA Large NYSE

Sep 10, 7:20 AMMorgan Stanley resumes Nike coverage with Underweight rating and $31 price target

Peers: DECK LULU WWW CROX UAA LEVI VFC BIRK ONON SHOO

| Held by: VTI VOO IVV SPY VO VTV SDY VIG XLY MOAT

Scroll to Statements

Index	DJIA, S&P 500
Market Cap	54.76B
Enterprise Value	56.77B
Income	3.11B
Sales	46.40B
Book/sh	10.02
Cash/sh	6.08
Dividend Est.	1.63 (4.43%)
Dividend TTM	1.64 (4.44%)
Dividend Ex-Date	Sep 01, 2026
Dividend Gr. 3/5Y	7.28% 8.78%
Payout	77.67%
Employees	73000
IPO	Dec 02, 1980

P/E	17.59
Forward P/E	17.12
PEG	4.35
P/S	1.18
P/B	3.68
P/C	6.07
P/FCF	25.07
EV/EBITDA	11.78
EV/Sales	1.22
Quick Ratio	1.36
Current Ratio	1.96
Debt/Eq	0.74
LT Debt/Eq	0.58
Option/Short	Yes / Yes

EPS (ttm)	2.10
EPS next Y	2.16
EPS next Q	0.45
EPS this Y	-18.17%
EPS next Y	25.47%
EPS next 5Y	3.94%
EPS past 3/5Y	-13.39% -10.02%
Sales past 3/5Y	-3.22% 0.84%
EPS Y/Y TTM	-2.96%
Sales Y/Y TTM	-0.01%
EPS Q/Q	404.83%
Sales Q/Q	-1.34%
Earnings	Oct 01 AMC
EPS/Sales Surpr.	479.24% 1.13%

Insider Own	20.91%
Insider Trans	0.01%
Inst Own	66.59%
Inst Trans	0.37%
ROA	8.29%
ROE	22.14%
ROIC	13.27%
Gross Margin	43.14%
Oper. Margin	8.77%
Profit Margin	6.70%
SMA20	-5.39%
SMA50	-10.31%
SMA200	-27.50%
Trades

Shs Outstand	1.20B
Shs Float	1.17B
Short Float	6.44%
Short Ratio	2.94
Short Interest	75.59M
52W High	76.97 -52.04%
52W Low	36.55 1.00%
Volatility	2.19% 2.31%
ATR (14)	1.02
RSI (14)	35.00
Beta	1.10
Rel Volume	0.71
Avg Volume	25.72M
Volume	10,321,433

Perf Week	-4.78%
Perf Month	-8.87%
Perf Quarter	-19.68%
Perf Half Y	-31.80%
Perf YTD	-42.06%
Perf Year	-50.34%
Perf 3Y	-61.86%
Perf 5Y	-77.43%
Perf 10Y	-33.28%
Recom	2.72
Target Price	48.39
Prev Close	36.62
Price	36.92
Change %	0.81%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-10-26	Resumed	Morgan Stanley	Equal-Weight	$31
Sep-09-26	Initiated	BMO Capital Markets	Underperform	$30
Aug-26-26	Downgrade	Truist	Buy → Hold	$42
Aug-04-26	Downgrade	JP Morgan	Neutral → Underweight	$40
Jul-29-26	Reiterated	Bernstein	Outperform	$72 → $68
Jul-01-26	Reiterated	Telsey Advisory Group	Market Perform	$55 → $47
Jun-26-26	Downgrade	KeyBanc Capital Markets	Overweight → Sector Weight
Jun-23-26	Downgrade	Evercore ISI	Outperform → In-line	$46
Jun-10-26	Downgrade	RBC Capital Mkts	Outperform → Sector Perform	$50
May-08-26	Downgrade	Wells Fargo	Overweight → Equal Weight	$45
Apr-13-26	Downgrade	HSBC Securities	Buy → Hold	$48
Apr-10-26	Downgrade	Piper Sandler	Overweight → Neutral	$50
Apr-01-26	Downgrade	JP Morgan	Overweight → Neutral	$52
Apr-01-26	Downgrade	Goldman	Buy → Neutral	$52
Apr-01-26	Downgrade	BofA Securities	Buy → Neutral	$55
Mar-25-26	Reiterated	Telsey Advisory Group	Market Perform	$72 → $65
Mar-11-26	Upgrade	Barclays	Equal Weight → Overweight	$73
Jan-08-26	Initiated	Deutsche Bank	Hold
Jan-08-26	Downgrade	Needham	Buy → Hold
Dec-19-25	Reiterated	Telsey Advisory Group	Market Perform	$75 → $72

Show Previous Ratings

Sep-10-26 11:30PM	Why Did NKE, OPEN, NCLH Stocks Slump To 52-Week Lows Today? (Stocktwits)
04:18PM	Nike Just Gained Another Bearish Call on Wall StreetHeres Why (Investopedia)
11:27AM	Nike Sends Memo Reassuring Staff Its Still in the S&P 500 (Moby)
09:52AM	Meta upgraded, Nvidia initiated: Wall Street's top analyst calls (The Fly)
08:12AM	Nike memo reassures executives it remains in S&P 500 (Quartz)
08:02AM	Loading…
08:02AM	NKE Stock Is Down Over 40% This Year Morgan Stanley Says The Pain May Not Be Over Yet (Stocktwits)
08:00AM	Nike loses its spot in the S&P 100 after an 18-year streak as shares crater nearly 80% from their peak (Moneywise)
07:13AM	This is Morgan Stanleys only preferred sportswear stock (Investing.com)
Sep-09-26 05:34PM	Shifting Consumer Preferences Continue to Impact NKE and LULU (Zacks)
02:30PM	Hoka Launches at Academy, While Bright Spots Emerge Within Nike and Jordan Businesses (Footwear News)
02:14PM	Nike Reassures Executives That Its Stock Is Still in the S&P 500 (Bloomberg)
10:48AM	BMO cautious on softlines, bearish on athletic names (Investing.com)
08:52AM	Why Nike and Lululemon are struggling: 'A lot of surface area to defend' (Yahoo Finance)
07:07AM	Shenzhou International Group Holdings Ltd's Dividend Analysis (GuruFocus.com)
05:42AM	Strategy Launches $250 Bitcoin Air Jordans but Wont Let You Pay in BTC (CCN)
12:04AM	Loading…
12:04AM	Why Did NKE, MCD, STZ Stocks Slump To 52-Week Lows Today? (Stocktwits)
Sep-08-26 05:18PM	Lululemon's New CEO Inherits a 52% Stock Collapse (GuruFocus.com)
04:53PM	Nikes Elliott Hill Aims to Squash Scepticism Over Turnaround Strategy (Footwear News)
02:35PM	Nike exits the S&P 100 after 18 years and a $200 billion market-cap wipeout (Fortune)
10:06AM	Stocks to Watch: Amgen, Nike, Rigetti; Bloom Energy (The Wall Street Journal)
09:00AM	Nike and This Retail Giant Will No Longer Be Part of This Prestigious S&P Index (Footwear News)
08:16AM	Bloom Energy Joins the S&P 500 as The Trade Desk Leaves (GuruFocus.com)
07:30AM	Nike, Simon Property Group dropped from S&P 100 (Retail Dive)
05:48AM	MicroStrategy Puts Its Bitcoin Identity on a $250 Pair of Nike Jordans (99bitcoins)
04:55AM	Nike Stock Slips Premarket: Retail Calls Nike A 'Sinking Ship' After S&P 100 Exclusion (Stocktwits)
Sep-07-26 10:03PM	Why SNDK, DELL, PANW Stocks Are Rallying Overnight Ahead Of Fresh Trading Week (Stocktwits)
08:36AM	Nike Exits S&P 100 After Nearly 18 Years. Dell, SanDisk and 2 Tech Giants Take Its Place (GuruFocus.com)
08:31AM	62-Year-Old Retail Giant Gets Booted Off S&P 500 (GuruFocus.com)
Sep-06-26 12:25PM	Lululemon founder Chip Wilson reportedly divorcing wife, adding more uncertainty (Investing.com)
07:14AM	Nike Exits the S&P 100 Index. 4 Tech Stocks Move In (BeInCrypto)
06:41AM	Loading…
Sep-05-26 06:41AM	MicroStrategy Drops $250 Bitcoin Jordans. But You Cant Buy With Crypto (BeInCrypto)
Sep-04-26 07:15PM	Bloom Energy, Illumina, and Everpure Set to Join S&P 500; Others to Join S&P 100, S&P MidCap 400, and S&P SmallCap 600 (PR Newswire)
01:20PM	Lululemon Stock Has Plunged. Why It Faces a Long Road to Recovery. (Barrons.com)
10:41AM	Is Lululemon a warning sign for retail stocks? What investors should know. (Yahoo Finance Video)
08:31AM	Lululemon Shares Plunge After Athleisure Retailer Slashes Full-Year Outlook (Investopedia)
08:13AM	Lululemon pulls back store plans as sales plummet (Retail Dive)
05:45AM	Lululemon made one really stupid decision this year that explains why its stock is getting blown up (Yahoo Finance)
05:00AM	5 years in, the brand ROI from sorority rush is only growing (Marketing Brew)
Sep-03-26 05:39PM	No Love for Leggings? Lululemon Sales Drop Ahead of Heidi ONeills Arrival as CEO Next Week (WWD)
05:01PM	Lululemon sinks as company cuts forecast as revenue declines (Yahoo Finance)
05:01PM	Lululemon sinks after cutting forecast as revenue declines (Yahoo Finance)
04:41PM	Is it the leggings? Why Lululemon might have cut its sales outlook. (Yahoo Finance Video)
04:28PM	Lululemon tumbles 14% following Q2 earnings (Yahoo Finance Video)
Sep-02-26 04:28PM	Analyst Says Nikes No Longer the Industry Bellwether as Athletic Performance Continues to Be a Bright Spot for Many (Footwear News)
03:26AM	What to Watch: Nikes Q1 Report Will See Investors Focus on What the New CFO Says (Footwear News)
Aug-31-26 10:21PM	LULU: A Cash Gusher At A Marked-Down Price (Trefis)
Aug-29-26 11:15PM	Wheres the long-term money in softlines? (Investing.com)
Aug-28-26 05:00PM	NIKE, Inc. Announces First Quarter Fiscal 2027 Earnings and Conference Call (Business Wire)
04:45PM	LeBron James borrowed $300M from life insurers in 2018. Here's why. (Yahoo Finance Video)
12:16PM	Inside the marketing powering Whoops pivotal next act (Marketing Brew)
12:13PM	Kevin Durant is a Super Investor. Join the Club, KD (Barrons.com)
07:55AM	Nike names Walmart vet as commercial chief, months after cutting role (Retail Dive)
Aug-27-26 11:15PM	Why Did NKE, NIO, MCD Stocks Plunge To 52-Week Lows Today? (Stocktwits)
05:18PM	How Nikes Rough Ride and Dicks New Challenges Mirror a Wider Industry Problem (Footwear News)
10:00AM	Nike Stock Hits 12-Year Low, on Pace for Worst Year Since Michael Jordan First Retired (BeInCrypto)
03:52AM	NKE, LULU Stocks Head For Weekly Losses: Wall Street Turns Wary, Says Consumer Recovery Isnt Here Yet (Stocktwits)
Aug-26-26 11:59PM	Why Did NKE, DKS, GRML Stocks Tumble To 52-Week Lows? (Stocktwits)
04:09PM	Stocks Look to Nvidia Earnings for Direction: Stock Market Today (Kiplinger)
01:45PM	Dick's Gets Clobbered With Nike Fallout (MediaPost)
01:04PM	Nike Is Shipping Less On Purpose, And That Is The Case For Nike Stock (Trefis)
12:16PM	Market Midday: Stocks Fall, Nike Hits 2014 Low, Meta Agrees to Child Safety Changes 8/26/26 (CNBC TV)
11:14AM	Truist downgrades Nike as DKS update clouds turnaround progress (Investing.com)
10:53AM	Dick's Sporting Goods Stock Usually Heals Fast, But Not From Falls The Market Does Not Share (Trefis)
09:41AM	Intuit downgraded, SolarEdge upgraded: Wall Street's top analyst calls (The Fly)
09:13AM	Dicks Sporting Goods cut at Telsey as Foot Locker turnaround slips further out (Investing.com)
07:44AM	Dick's Sporting Goods stock crash reveals a major problem for struggling Nike (Yahoo Finance)
07:02AM	DKS Stock Faces Wall Street Downgrades After Record Single-Day Drop Nike Turnaround Now In Question (Stocktwits)
03:05AM	Nike brought back a 32-year veteran to save the $60B brand. Two years later, its turnaround is still a long, hard slog (Fortune)
02:03AM	Nikes Turnaround Gets Fresh Vote Of Confidence From Dicks: Is NKE Stock A Buy-The-Dip Opportunity? (Stocktwits)
Aug-25-26 07:08PM	Can These Beaten Down Stocks Bounce Back? (Zacks)
03:07PM	Nike Stock Pays the Price for Dick's Earnings Wipeout (Barrons.com)
12:34PM	What to Make of This Beaten-Down Blue-Chip (Schaeffer's Research)
12:02PM	Target, Dick's Sporting Goods and Nike: Here are some of the consumer stocks capping upside for the S&P 500 (MarketWatch)
11:00AM	Levis Cybersecurity Breach Puts Apparel Industry Risks in Focus (Sourcing Journal)
10:41AM	Dick's Sporting Goods' stock is having its worst day ever, as sneakers aren't selling without deeper discounts (MarketWatch)
10:12AM	Dick's Sporting Goods Stock Slumps, Dragging Nike (The Wall Street Journal)
07:16AM	Dicks Lowers Outlook Amid Foot Locker Weakness, More Discounts (Bloomberg)
05:51AM	Jobs at risk as Nike foam supplier offshores production (Just Style)
Aug-24-26 06:00AM	Target, Starbucks and Nike are writing the 2026 turnaround playbook. Here are the key lessons (Fortune)
Aug-22-26 07:00AM	A massive 'corporate welfare' program is underway - and consumers want a bigger cut of it (MarketWatch)
Aug-20-26 03:23PM	Nikes Stock Troubles Arent New, Heres Why the Crash Is Going Viral Now (Footwear News)
Aug-19-26 06:52PM	NKE Paid Holders $28 billion While The Stock Trailed The Market (Trefis)
12:34PM	Nike, Target, Amer Sports + More Companies Have Gotten Tariff Refunds Will Shoppers See Them Too? (Footwear News)
09:05AM	Nikes nightmare collapse deepens as shares crash 78% from highs critics say brand went woke and now its broke (Moneywise)
04:53AM	NKE Stock In Focus: $10K Invested In Nike A Decade Ago Would Have Lost Money Despite Pandemic-Era Surge (Stocktwits)
Aug-18-26 05:25PM	Nike's Historic Selloff Just Sent Another Warning (GuruFocus.com)
01:40PM	Nike stock hits 12-year low as JPMorgan downgrades shares (Quartz)
10:48AM	Nike Falls to a 12-Year Low, but the Selling May Not Be Done (GuruFocus.com)
10:40AM	2 Blue-Chip Stocks Making Noise Today (Schaeffer's Research)
10:27AM	Nike Stock Hits Lowest Level Since 2014 as Turnaround Drags On (Barrons.com)
07:04AM	Coherent, Sandisk, Home Depot, Nike, and More Stocks That Explain Today's Market (Barrons.com)
Aug-17-26 10:15PM	NKE Vs LULU: Retail Traders See A Bigger Comeback Opportunity In One Stock (Stocktwits)
06:18PM	Nike Stock Hits 12-Year Low: Riskier Than Bitcoin? (BeInCrypto)
05:00PM	Nike Falls Out of Stride, Hitting 12-Year Low (The Wall Street Journal)
04:33PM	Nike stock hits 12-year low as turnaround skepticism lingers (Yahoo Finance Video)
03:14PM	Where Nipsey Hussle Once Sold Mixtapes, Foot Locker And Nike Are Now Investing In Crenshaw Youth (AfroTech)
02:24PM	Nike's stock plunge is relentless (Yahoo Finance)
01:45PM	Nike shares hit 11-year low as turnaround doubts deepen (Proactive)
01:00PM	EEOC Drops Subpoena Enforcement Action Against Nike (Footwear News)
Aug-15-26 03:08PM	Tariff refunds are juicing corporate profits and GDP as more tailwinds converge to propel growth to a blistering 4.3% pace, top economist says (Fortune)

NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through the following segments: North America, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific and Latin America (APLA), Global Brand Divisions, Converse, and Corporate. The North America, EMEA, Greater China, and APLA segments refer to the design, development, marketing, and selling of athletic footwear, apparel, and equipment. The Global Brand Divisions segment represents its NIKE Brand licensing businesses. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The Corporate segment is composed of unallocated general and administrative expenses. The company was founded by William Jay Bowerman and Philip Hampson Knight on January 25, 1964 and is headquartered in Beaverton, OR.

Executive ChairmanMr. Mark G. Parker

CEOMr. Elliott J. Hill

Executive VP & COOMr. Venkatesh Alagirisamy

EVP & Chief Legal OfficerMr. Robert Leinwand

Executive VP and Chief Human Resources & People OfficerMs. Treasure Heinle

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
McCartney Philip	EVP: CHIEF INN,PROD&DSG OFCR	Sep 09 '26	Sale	37.59	2,559	96,193	78,121	Sep 10 05:36 PM
Leinwand Robert	EVP: Chief Legal Officer	Sep 09 '26	Sale	37.59	3,646	137,053	87,758	Sep 10 05:35 PM
Alagirisamy Venkatesh	EVP: CHIEF OPERATING OFFICER	Sep 09 '26	Sale	37.59	3,671	137,993	104,862	Sep 10 05:34 PM
Friend Matthew	Former Officer	Sep 09 '26	Proposed Sale	37.59	5,304	199,377		Sep 09 10:44 AM
Leinwand Robert	Officer	Sep 09 '26	Proposed Sale	37.59	3,646	137,053		Sep 09 10:39 AM
Alagirisamy Venkatesh	Officer	Sep 09 '26	Proposed Sale	37.59	3,671	137,993		Sep 09 10:33 AM
McCartney Philip	Officer	Sep 09 '26	Proposed Sale	37.59	2,559	96,193		Sep 09 10:18 AM
Montagne Amy	PRESIDENT, NIKE	Aug 07 '26	Sale	42.05	4,867	204,657	57,436	Aug 11 04:16 PM
Leinwand Robert	EVP: Chief Legal Officer	Aug 05 '26	Sale	41.60	821	34,154	60,765	Aug 07 04:20 PM
Alagirisamy Venkatesh	EVP: CHIEF OPERATING OFFICER	Aug 05 '26	Sale	41.60	890	37,024	74,820	Aug 07 04:18 PM
McCartney Philip	EVP: CHIEF INN,PROD&DSG OFCR	Aug 05 '26	Sale	41.60	524	21,798	52,115	Aug 07 04:16 PM
Friend Matthew	EVP: CFO	Aug 05 '26	Sale	41.60	2,463	102,461	82,165	Aug 07 04:15 PM
Montagne Amy	Officer	Aug 07 '26	Proposed Sale	42.05	4,867	204,672		Aug 07 02:37 PM
Friend Matthew	Officer	Aug 05 '26	Proposed Sale	41.60	2,463	102,461		Aug 05 10:43 AM
Leinwand Robert	Officer	Aug 05 '26	Proposed Sale	41.60	821	34,154		Aug 05 10:34 AM
McCartney Philip	Officer	Aug 05 '26	Proposed Sale	41.60	524	21,798		Aug 05 10:32 AM
Alagirisamy Venkatesh	Officer	Aug 05 '26	Proposed Sale	41.60	890	37,024		Aug 05 10:22 AM
McCartney Philip	EVP: CHIEF INN,PROD&DSG OFCR	Jun 12 '26	Sale	46.18	17,398	803,440	53,133	Jun 12 06:31 PM
McCartney Philip	Officer	Jun 12 '26	Proposed Sale	46.18	17,398	803,440		Jun 12 10:50 AM
Hill Elliott	PRESIDENT & CEO	Apr 13 '26	Buy	42.27	23,660	1,000,000	265,247	Apr 14 04:27 PM
COOK TIMOTHY D	Director	Apr 10 '26	Buy	42.43	25,000	1,060,750	130,480	Apr 14 04:25 PM
ROGERS JOHN W JR	Director	Apr 09 '26	Buy	43.34	4,000	173,360	41,022	Apr 10 04:24 PM
SWAN ROBERT HOLMES	Director	Apr 07 '26	Buy	42.44	11,781	500,002	55,074	Apr 08 04:28 PM
Leinwand Robert	EVP: Chief Legal Officer	Feb 12 '26	Sale	62.33	9,065	565,021	61,662	Feb 13 04:25 PM
Leinwand Robert	Officer	Feb 12 '26	Proposed Sale	62.33	9,065	565,021		Feb 12 09:43 AM
Hill Elliott	PRESIDENT & CEO	Dec 29 '25	Buy	61.10	16,388	1,001,307	241,587	Dec 30 04:23 PM
COOK TIMOTHY D	Director	Dec 22 '25	Buy	58.97	50,000	2,948,500	105,480	Dec 23 04:25 PM
SWAN ROBERT HOLMES	Director	Dec 22 '25	Buy	57.54	8,691	500,080	43,293	Dec 23 04:21 PM
PARKER MARK G	EXECUTIVE CHAIRMAN	Nov 14 '25	Sale	64.80	86,078	5,577,854	647,615	Nov 17 04:17 PM
PARKER MARK G	Director	Nov 14 '25	Proposed Sale	64.80	86,078	5,577,854		Nov 14 09:56 AM
KNUDSTORP JORGEN VIG	Director	Nov 07 '25	Buy	62.09	16,150	1,002,754	21,388	Nov 10 04:17 PM
Heinle Treasure	EVP: CHIEF PEOPLE OFFICER	Oct 06 '25	Sale	71.27	4,300	306,461	29,396	Oct 07 04:31 PM
Heinle Treasure	Officer	Oct 06 '25	Proposed Sale	71.27	4,300	306,462		Oct 06 02:32 PM
Leinwand Robert	EVP: Chief Legal Officer	Oct 02 '25	Sale	75.13	697	52,367	44,158	Oct 03 05:40 PM
Leinwand Robert	Officer	Oct 02 '25	Proposed Sale	75.13	697	52,367		Oct 02 02:00 PM

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NKE

Nike Inc

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