Mailchimp's Latest Upgrades Reflect Intuit Inc. (INTU)'s Push Into Data-Led Retail Marketing

Coatue Management holds $823.94 million worth of shares in Intuit Inc. (NASDAQ:INTU), representing 2.30% of its total 13F portfolio, helping the stock secure a place on our list of billionaire Philippe Laffont’s 10 stock picks with huge upside potential.

On October 14, 2025, Business Wire reported that Intuit Inc. (NASDAQ:INTU) had announced significant upgrades to its Mailchimp platform, an email and marketing automation platform for emerging businesses.

Intuit Inc. (NASDAQ:INTU) unveiled a set of new features designed to connect retailers with customers and drive sales earlier in the season. This follows Mailchimp’s Holiday Shopping Unwrapped report, which showed that 43% of shoppers make purchases in October.

The new upgrade features a smart Shopify integration, global SMS capabilities, advanced ecommerce analytics, and holiday-ready templates. With these new features, Intuit Inc. (NASDAQ:INTU) aims to boost conversion and campaign precision.

“The holiday season is an enormous opportunity for retailers, but brands must move beyond traditional major retail moments of Black Friday and Cyber Monday to secure a stronger competitive advantage. With these new tools, Mailchimp delivers the confidence and clarity marketers need to turn customer engagement into reliable revenue growth, extending their impact far beyond the peak holiday shopping windows,” said Diana Williams, vice president, product management at Intuit Mailchimp.

Intuit Inc. (NASDAQ:INTU), a global financial technology company, offers products like TurboTax, Credit Karma, QuickBooks, and Mailchimp. The company helps individuals and businesses worldwide manage finances, marketing, and growth efficiently. It is included in Philippe Laffont’s stock portfolio.

While we acknowledge the potential of INTU as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.