Truist Expects Zebra Technologies' (ZBRA) Q3 To Be A "Mixed Bag"

Zebra Technologies Corporation (NASDAQ:ZBRA) is among the overlooked AI stocks to buy now. On October 8, 2025, Truist Securities maintained its ‘Hold’ rating on Zebra Technologies Corporation (NASDAQ:ZBRA), while raising the price target to $350 from $319, suggesting an upside of around 14%. This revision was part of a research note previewing third-quarter results in Machinery, Infrastructure Services, and Multi-Industry Industrial Technology.

The third quarter is what the firm calls a “mixed bag,” stating that the Machinery business of Zebra Technologies Corporation (NASDAQ:ZBRA) faces margin risks in the latter half relative to the first half, as tariff headwinds materialize. Truist, however, highlighted that the segment may be given some flexibility, based on the chances that tariff-related margin pressures will remain limited to 2025.

The research firm notes that Multi-Industry earnings are anticipated to come broadly in line, emphasizing conservative assumptions for organic growth and the segment’s ability to adjust pricing in real time to counter any tariff impact. With a solid backlog, the Engineering and Construction group is expected to achieve decent beats and raises.

Zebra Technologies Corporation (NASDAQ:ZBRA), headquartered in Lincolnshire, Illinois, is a provider of enterprise asset intelligence solutions. With two main segments — Asset Intelligence and Tracking, and Enterprise Visibility and Mobility — the company serves the automatic identification and data capture solutions industry.

While we acknowledge the potential of ZBRA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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