Stifel and Benchmark Keep Buy Ratings on Amazon (AMZN)

By Ali Ahmed | October 27, 2025, 11:54 AM

Amazon.com, Inc. (NASDAQ:AMZN) is one of the 10 Best Dow Stocks to Buy According to Wall Street Analysts. On October 24, Stifel increased its price target on Amazon.com, Inc. (NASDAQ:AMZN) from $260 to $269 and kept a Buy rating.

Stifel noted that Amazon.com, Inc.’s (NASDAQ:AMZN) management’s commentary about average selling prices (ASPs) not going up much in Q2 2025 probably is also true for Q3. This suggests consumer spending has been stable. The research firm kept its forecasts largely unchanged. Stifel also suggested that the expansion of Same-Day grocery delivery for Prime members could bring upside in 2026.

Stifel and Benchmark Keep Buy Ratings on Amazon (AMZN)
christian-wiediger-rymh7EZPqRs-unsplash

Previously, on October 22, Benchmark also reaffirmed its Buy rating on Amazon.com, Inc. (NASDAQ:AMZN) with a $260 price target. The research firm is confident that the company’s advertising and Prime Video services will eventually start contributing, which can produce solid margins at scale.

Benchmark expects AWS growth to speed up again and operating income margins to improve. The firm also noted that a big AI contract, which is not currently expected, would make Amazon.com, Inc.’s (NASDAQ:AMZN) position much stronger.

Amazon.com, Inc. (NASDAQ:AMZN) is an American technology company that focuses on e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 10 Best American AI Stocks to Buy According to Analysts and 11 Dirt Cheap Stocks to Buy According to Analysts.

Disclosure: None. This article is originally published at Insider Monkey.

Mentioned In This Article

Latest News