2 Reasons to Like HLT and 1 to Stay Skeptical

By Jabin Bastian | October 29, 2025, 12:00 AM

HLT Cover Image

Even though Hilton (currently trading at $260 per share) has gained 14.8% over the last six months, it has lagged the S&P 500’s 23.9% return during that period. This may have investors wondering how to approach the situation.

Is HLT a buy right now? Or is its underperformance reflective of its business quality?

Why Does Hilton Spark Debate?

Founded in 1919, Hilton Worldwide (NYSE:HLT) is a global hospitality company with a portfolio of hotel brands.

Two Things to Like:

1. Outstanding Long-Term EPS Growth

We track the long-term change in earnings per share (EPS) because it highlights whether a company’s growth is profitable.

Hilton’s EPS grew at an astounding 45.6% compounded annual growth rate over the last five years, higher than its 15.2% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.

Hilton Trailing 12-Month EPS (Non-GAAP)

2. New Investments Bear Fruit as ROIC Jumps

A company’s ROIC, or return on invested capital, shows how much operating profit it makes compared to the money it has raised (debt and equity).

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, Hilton’s ROIC has increased significantly. This is a great sign when paired with its already strong returns. It could suggest its competitive advantage or profitable growth opportunities are expanding.

One Reason to be Careful:

RevPAR Hits a Plateau

Investors interested in Travel and Vacation Providers companies should track RevPAR (revenue per available room) in addition to reported revenue. This metric accounts for daily rates and occupancy levels, painting a holistic picture of Hilton’s demand characteristics.

Over the last two years, Hilton failed to grow its RevPAR, which came in at $119.33 in the latest quarter. This performance was underwhelming and implies there may be increasing competition or market saturation. It also suggests Hilton might have to invest in new amenities such as restaurants and bars to attract customers - this isn’t ideal because expansions can complicate operations and be quite expensive (i.e., renovations and increased overhead).

Hilton Revenue Per Available Room

Final Judgment

Hilton has huge potential even though it has some open questions. With its shares lagging the market recently, the stock trades at 29.5× forward P/E (or $260 per share). Is now the time to initiate a position? See for yourself in our full research report, it’s free for active Edge members.

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