Perion Network Gains Buy Rating, Expands into Retail Media with Albertsons Partnership

Perion Network Ltd. (NASDAQ:PERI) is one of the small-cap tech stocks hedge funds were buying in Q2. On October 13, Jason Kreyer from Craig-Hallum initiated coverage of Perion Network Ltd. (NASDAQ:PERI) with a Buy rating and a $14 price target. The analyst's price target points to a nearly 50% upside from current levels.

In other news, on September 25, Perion announced a strategic partnership with Albertsons Media Collective, the retail media arm of grocery giant Albertsons Companies. The collaboration gives Perion access to Albertsons’ first-party purchase data across a network of over 2,200 stores and 100 million+ shoppers. Through this integration, advertisers using Perion's platform can now target retail audiences more precisely across high-impact display formats and digital out-of-home (DOOH) environments.

The move signals Perion’s growing ambition in the fast-evolving retail media space, a rare area of AdTech still posting meaningful growth, driven by brands seeking alternatives to walled gardens. While financial terms weren’t disclosed, the partnership is expected to enhance Perion’s value proposition in omnichannel advertising and help it differentiate from more commoditized programmatic platforms.

Perion Network Ltd. (NASDAQ:PERI) is a Tel Aviv- and New York-based technology company that provides advertising solutions across search, social, display, and DOOH channels. Its clients include brands, agencies, and publishers aiming to optimize engagement and ROI across digital campaigns.

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Disclosure: None.